Football is back, thank god.
As a Bears’ fan, I’m not thrilled that the Cheeseheads beat the them 10 – 3 last night during the NFL opener.
But at least one Chicago team won last night and that would be DDB Chicago with their goofy new State Farm work that features rival QB’s Aaron Rodgers and Kansas City Chief QB Patrick Mahomes.
In the new work, directed by Anonymous Content’s Tim Godsall, Rodgers is once again the target of a one-sided rivalry between his on-screen sports agent Gabe Gabriel (played by Supernatural’s David Haydn-Jones) and real-life State Farm Agent Patrick Minnis.
The new :30-second spot titled “Agent vs. Agent,” shows us Gabe introducing his new client Patrick Mahomes (Kansas City Chiefs quarterback) to Rodgers in an attempt to one-up his rival agent. However, as usual, Gabe’s goal, to make Aaron jealous by bringing on last year’s NFL MVP, is futile.
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“I’ve been involved in a few different campaigns over the years with State Farm, but this latest is one of my favorites,” Rodgers said. “It’s been fun to see how these agents of mine try and outdo each other. And, having Patrick (Mahomes) making a few cameos will be a nice surprise for the fans.”
Throughout the various ads, Gabe tries to show his value. Instead, he sets up the State Farm agent who demonstrates how helpful and understanding State Farm can be.
“I’m pumped to be working with State Farm and Aaron,” Mahomes said. “I’ve been a big fan of their ads for years, so it’s really exciting to be joining the team.”
The spots were finished at Arcade Edit and The Mill. Both Chicago.
Credits
Client: State Farm Insurance
Chief Marketing Officer: Rand Harbert
SVP Agency & Marketing: Kristyn Cook-Turner
AVP Marketing: Patty Morris
Advertising Director: Matt Coleman
Marketing Manager: Justin Reckamp
Marketing Analyst: Tim Thomas
Marketing Analyst: Jim Stahly
Marketing Analyst: Ruben Rivera
Marketing Analyst: Jessica Broadstone
Marketing Analyst: Kelly Fernandes
CREATIVE AGENCY: DDB Chicago
Chief Creative Officer, DDB Worldwide: Ari Weiss
Chief Creative Officer, DDB Chicago: John Maxham
Chief Production Officer, DDB Chicago: Diane Jackson
Executive Creative Director: Mel Routhier
Creative Director: Brian Culp
Creative Director: Katie Bero
Executive Producer: Matt Blitz
Executive Producer: Amy Jarvis Turner
Group Account Director: Ben Gladstone
Account Director: Veronica Zamiar
Account Director: Leah Forgus
Account Supervisor: Oliver Glenn
Account Executive: Kohar Shrikian
PRODUCTION COMPANY: Anonymous Content
Director: Tim Godsall
Managing Director: Eric Stern
Executive Producer: SueEllen Clair
Head of Production: Kerry Haynie
Producer: Brady Vant Hull
EDITORIAL: Arcade Edit
Editor: Will Hasell
Assistant Editor: Ryan Andrus
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Senior Producer: Kristen Thon-Webb
FINISH: The Mill
Executive Producer: Peter Hullinger
Producer: James Babiarz, Addie Pampalone, Katie Buckley
Production Coordinator: Alexie Kozol
2D Lead Artist: Randy McEntee
2D Artist: Trent Shumway, Matthew Dobrez
Shoot Supervisor: Randy McEntee, Dan Warom
3D Lead Artist: Dan Warom
3D Artist: Kiran Prabhu, Vijay Mohan, Ramki T, Dhanesh Sudhakaran, Abdul Rehman, Monique Espinoza, Gillian George, Itai Muller, Yarin Manes, Andy Wheater
Design: Andrew Hague, Luis Roca
Colorist: Matthew Osborne
Senior Color Assist: Lindsey Mazur
SOURCE: DDB, Chicago
Contact Colin Costello at colin@reelchicago.com.
