2+ There are good spots. There are great spots. There are award-winning spots. And then there is that rare spot that resonates so much with society that it becomes a part of culture. In the 80s, there was Wendy’s “Where’s the beef?” In the 90s, Budweiser’s frogs and ants had their say, did their dance … Continue reading “Scoop here they are – BTS of Geico’s spot with Tag Team”
46+ Why is this not a Super Bowl spot? Insurance company GEICO has teamed up with Tag Team for a new commercial. And for obvious reasons, like the Reel 360 team can’t stop watching it, is our Reel Ad of the Week. The spot, part of the company’s “What Are You Waiting For?” campaign features … Continue reading “Scoop there it is for Geico”
2+ Zion & Zion, one of the Southwest’s top ranked full-service advertising agencies, added award-winning industry veteran and creator of the Geico Gecko Ken Spera to its executive team as Creative Director. Spera brings more than 25 years of experience to Zion & Zion team whose clients include ARS/Rescue Rooter, Bank 34, BARD BD, Barro’s … Continue reading “Geico Gecko creator Ken Spera joins Zion & Zion”
1+ I most definitely have regrets like getting blacklisted from Instagram for showing the Marvel fanfare opening… for 3 days… a possible drunk pee into a garbage can in a Wrigley Field men’s room that led to my expulsion. There are others I won’t get into. Enough about me. How about you? Any regrets? One … Continue reading “You won’t regret watching Amerisave’s first campaign”
1+ For the 25 years or so I was actively in advertising, I want to say I threw maybe 10 to 15 Super Bowl parties in that span. It was always a joyous tribal experience sitting, laughing, eating my badass chili and drinking with other creative directors, copywriters, art directors and producers. We talked and … Continue reading “Our Top 5 Super Bowl spots and the Bottom 5”
3+ It’s incredible what a failed online search can lead to. In the case of former DDB Chicago and Grey creative director Bob Merlotti, his failed online hunt for audio sketch comedy led to first, a dead-end, and now the very funny and original podcast, The Fallout Lounge. “Some of my favorite comedy sketches exist … Continue reading “‘Fallout Lounge’ is comedy album disguised as podcast”
1+ Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity on a daily basis. For the next 29 days, you will be able to celebrate wonderful human beings, like Tag Team … Continue reading “Whoomp! There they are – Tag Team”
1+ LA-based Walton Isaacson is stepping up recruitment and retention efforts across multiple disciplines, marketing specializations and cultural expertise. Walton Isaacson CEO Aaron Walton noted, “Over the last eleven months, the agency and its people have demonstrated their exceptional talents and resiliency in the face of all challenges. We are growing, both literally and in every sense … Continue reading “Walton Isaacson announces multiple hires, promotions”
1+ Pandemic perceptions aren’t necessarily reality. However, many of us DO feel stagnate. Spending days… heck weeks… in lockdown, cause small moves to suddenly have enormous impact. CarMax would argue some of the most magnanimous inventions of all time were simple: the built-in wine holder for showers, the Slanket, Saucemoto. Honestly, the wine holder is … Continue reading “CarMax, Martin Agency want us to love our car”
1+ Gravy Films today announced the expansion of its US commercial roster with directorial duo Big Red Button and comedic director Laura Murphy. “Big Red Button, Johnny and Pier, are incredible directors that combine a visually rich production style with a quirky sensibility and will play really well in the US market,” said Brent Stoller, … Continue reading “Big Red Button, Laura Murphy join Gravy Films”
1+ Deutsch LA announced today that Karen Costello, who was instrumental in the early success and growth of the agency, will rejoin the company as chief creative officer. Costello, one of the agency’s first creative hires, will lead the creative vision, oversee creative development and champion the culture of the agency working closely with CEO Kim Getty. … Continue reading “Karen Costello rejoins Deutsch as CCO”
3+ ESSENCE, the number one media, technology and commerce company dedicated to Black women globally, has unveiled the honorees for its highly-esteemed 2020 Black Women in Hollywood Awards. The highly coveted invitation-only Oscar-week event—spotlighting Hollywood’s most renowned and accomplished women at the forefront of the industry—will be held on Thursday, February 6, 2020 at the Beverly … Continue reading “‘Essence’ House to launch during Oscar Week”
5+ Wieden + Kennedy, Apple and MJZ lead Shortlist nominations. Matt Miller, President and CEO of AICP, today announced the first-ever “Community Award,” to be presented during AICP Week in June. The Community Award is an unfiltered way to give the entire industry the ability to voice its opinion on the favorite spot of the … Continue reading “AICP announces Community Award and Shortlists”
2+ According to the Minneapolis Egotist, independent agency Periscope recently welcomed two new creative directors, Ryan Peck and Scott O’Leary, who have collaborated on numerous award-winning campaigns that gained recognition at the Cannes Lions, One Show, Clios, and Effies, to name a few. Peck started out as a film critic and went on to work … Continue reading “Periscope triples its creative leadership with new hires”
3+ Retail powerhouse taps former MullenLowe President to help drive growth in all forms Zimmerman Advertising announced today that it has appointed Brad Higdon to lead its business development efforts as Chief Marketing Officer. The move follows the promotion of Ronnie Haligman to President. Prior to Mullen, Higdon spent more than a decade with The … Continue reading “Zimmerman Appoints Brad Higdon to CMO”
0 Last month, as reported in Reel Chicago, DDB Chicago promoted Melissa “Mel” Routhier to Executive Creative Director from State Farm Group Creative Director. After spending an hour talking to the former Texan, I can see why. Routhier is funny, inspiring, passionate, and engaging. Her work for State Farm — which includes the Following campaign … Continue reading “DDB’s Mel Routhier: From Texas intern to Chicago leader”
5+ United Airlines joins other brands in NRA boycott Chicago-based United Airlines has joined other major brands including Delta Airlines, Hertz, National and Avis car rentals as well as MetLife, Allied Van Lines and North American Van Lines in discontinuing or altering their relationships with the National Rifle Association. In a tweet, United said it … Continue reading “United Airlines ends NRA discount & other news”
A 30-SECOND CUBS SPOT, “Fly the W,” created by Chicago Cubs’ agency Schafer Carter Condon (SCC) featuring the narration of injured Cubs catcher Kyle Schwarber, was designed to get fans excited about the Cubs’ National Division Series playoffs starting Oct. 7.
And it did it ever! — the spot was a hit waaaay out of the park, beyond anyone’s expectations, by garnering an amazing two million-plus views since it was posted on Facebook a scant two weeks ago.
The flag “is the fabric that brings an entire nation together,” Schwarber says. “It says to the world, we will never lose faith … and maybe this October, if we fly it high enough, and loud enough and proud enough, well, you get the idea.”
Was SCC’s CD Ron Sone, who created the spot with CD Michael Dorich, surprised at the overwhelming reaction? “No, just at the speed it caught on,” he says. And those two million hits were only from a Facebook posting, although the spot also appears on other social media outlets.