PepsiCo scores with “Unretirement” NFL campaign
As football season kicks off, PepsiCo’s Frito-Lay and Beverages brands are making a big play with their 2023 NFL Kickoff campaign, aptly titled “Unretirement.” This star-studded TV commercial, directed by Rick Famuyiwa of Superprime Films, envisions a world where iconic NFL players come out of retirement, only to find that things don’t quite go as … Continue reading “PepsiCo scores with “Unretirement” NFL campaign”