Doritos offers fans $150K to create ad for NFL Kickoff

1+ When, and if, the NFL returns this fall, chances are it will look very different. Fans may not be allowed in stadiums due to the novel coronavirus COVID-19 pandemic. And Colin Kaepernick may actually be on a team. Now, Doritos has launched “Crash from Home,” an opportunity for consumers to be part of the … Continue reading “Doritos offers fans $150K to create ad for NFL Kickoff”

Kanye says ‘Black Panther’ will influence presidency

1+ “WestKanda forever!” Last week, we reported that Grammy-winning artist Kanye West had announced his bid for the presidency. That’s the presidency of the United States. Needless to say, the announcement on Twtter was met with the expected mixture of praise (looking at you Elon Musk, you enabler) from fans and eye rolls from everyone … Continue reading “Kanye says ‘Black Panther’ will influence presidency”

The New Blank kicks off ABC’s NFL Draft 2020

3+ The Reel 360 team misses sports. Can we say it again? We miss SPORTS. So, thank god for the NFL Draft because it gives us the hope of sports returning. To support the ABC NFL Draft 2020, Seattle-based The New Blank created a branding package that frames the show’s focus on players’ personal stories and what … Continue reading “The New Blank kicks off ABC’s NFL Draft 2020”

NFL, 72andSunny want you to stay home and stay strong

2+ The National Football League announced today that in collaboration with the National Football League Players Association, clubs, owners and players, more than $35 million has been donated to date, including $3.4M from the NFL Foundation as part of the COVID-19 relief efforts. This comes from AOR, 72andSunny LA. The 10 organizations receiving donations are: … Continue reading “NFL, 72andSunny want you to stay home and stay strong”

Kinya Claiborne, Media Maven, Style Influencer

5+ Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity. For the next 29 days, you will be able to celebrate these various personalities with us. Kinya Claiborne is a … Continue reading “Kinya Claiborne, Media Maven, Style Influencer”

Oreo becomes fashionable with European influencers

1+ We’re all used to twisting and an Oreo cookie (at least the Reel 360 team is) and licking the creme filling away before biting into the crunchy chocolate wafer. Now, the brand wants us to twist our fashion style. The beloved cooke brand has revealed its first ever fashion collection, created in collaboration with … Continue reading “Oreo becomes fashionable with European influencers”

NFL Wild-Card Weekend ratings highest in four years

2+ Ratings for the NFL Playoffs Wild-Card weekend were well, wild. According to The Wrap, the opening round of the playoffs scored more than 30 million (30.5 to be exact) viewers over the four games, the highest average since the January 2016 playoffs. That is up 7% from last year’s opening round. The weekend ratings … Continue reading “NFL Wild-Card Weekend ratings highest in four years”

72andSunny drafts GCD Federizo for NFL account

1+ Award-winning creative Erwin Federizo will be lining up on team 72andSunny Los Angeles as group creative director to work on the NFL account. Federizo previously served as global executive creative director at Vans, where he led the brand’s in-house department. Earlier in his career, he held creative positions at agencies including Wieden + Kennedy … Continue reading “72andSunny drafts GCD Federizo for NFL account”

Tide declares NFL Sunday Nights “Not For Laundry”

2+ For the NFL’s 100th season, Tide has given the familiar acronym a whole new unfamiliar meaning — “Not For Laundry.” Just in time for the premiere of Sunday Night Football on NBC, Procter and Gamble’s Tide partnered with the NFL and NBC to kick off a national debate about the best night to do … Continue reading “Tide declares NFL Sunday Nights “Not For Laundry””

NFL’s Beckham Jr. rehydrates with Pedialyte

1+ Gator-who? Power-what? The Reel 360 team did not know this. Apparently for the last 50 years, Pedialyte, from Abbott Park, IL-based Abbott, has served as the go-to rehydration solution for athletes. A huge Pedialyte fan, Cleveland Browns wide receiver, Odell Beckham Jr. has teamed up with the over-the-counter brand to tell the story of … Continue reading “NFL’s Beckham Jr. rehydrates with Pedialyte”

The NFL is ready with new anthem spot

2+ Thank god football is back. Even though my wife has now become a New England Patriots (blecch) fan due to her crushing on Julian Edelman, I am still overwhelmed with joy (after the disappointment of my Phillies) that my “chill” Sundays are about to become meaningful again. And who better than 72andSunny’s Los Angeles … Continue reading “The NFL is ready with new anthem spot”

Cashmere names new VP, Influencer Marketing

2+ Big congrats are in order for Kisha Maldonado-Madrid. Award-winning lifestyle marketing agency, Cashmere Agency, has announced that she will join the shop as Vice President, Influencer Marketing. In her new role at Cashmere, Maldonado-Madrid will be responsible for the strategic development and execution of all influencer efforts, leading the company’s innovative culture-first approach to … Continue reading “Cashmere names new VP, Influencer Marketing”

REEL MINN: Carmichael Lynch research reveals fake content influencers

3+ (Minneapolis – 01 May 2018) Brands spent an estimated $2 billion on influencer marketing in 2017, but nearly one-quarter of influencer marketing dollars are being wasted on inauthentic content that today’s savvy consumers don’t trust, according to new research by agency Carmichael Lynch unveiled today at Social Media Week in New York. A Trust … Continue reading “REEL MINN: Carmichael Lynch research reveals fake content influencers”

Author Blair Davis on “Black Panther’s” epic influence

11+ According to DePaul University Associate Professor Blair Davis, Black Panther is worth all the hype. “My students have been over the moon since last year,” he says. “Not only because there is a black superhero, but also because there is a big budget blockbuster with a huge Hollywood marketing campaign and toys and t-shirts.” … Continue reading “Author Blair Davis on “Black Panther’s” epic influence”

MullenLowe, NFL, Johnson, Elizabeth in the news

5+ MullenLowe L.A. wins Whole Foods According to Ad Age, Amazon finally finished shopping for a new creative agency for its newly acquired Whole Foods Market. The report says, the Austin, Texas-based grocery chain has chosen MullenLowe L.A., as its CAOR after a review. The review, which was run by SRI, began in late June. … Continue reading “MullenLowe, NFL, Johnson, Elizabeth in the news”

Squeak E. Clean Studios expands bicoastal teams

0 Global creative audio network Squeak E. Clean Studios is expanding its team with the addition of Brooklyn-based composer and artist Charles Rojas to their New York office and the promotion of Los Angeles-based Blade Thornton to New Business Development Producer. Rojas brings a diverse artistic perspective to his work, informing his compositions with his … Continue reading “Squeak E. Clean Studios expands bicoastal teams”

Writer-Director Rory AB Forrest signs with Monument

1+ Rory AB Forrest believes his viewer-first perspective stems from a decade in advertising and six years spent with influencers. “I think it’s time for us all to stop pretending that there’s no math to great art.” “Creative math isn’t hard. It’s about understanding what is missing, and nailing that space with something magical. It’s no … Continue reading “Writer-Director Rory AB Forrest signs with Monument”

Stars stand with Armenia and Artsakh in new PSA

3+ In an effort to educate Western audiences on the humanitarian crisis happening now in Armenia due to the unprovoked attack by Azerbaijan and Turkey, Kim Kardashian West, Ed Begley Jr., Andrea Martin and others have teamed with  USATVProductions/USArmenia TV and the Armenian National Committee of America  (ANCA/www.anca.org) for a new PSA campaign “I Stand With Armenia and Artsakh.”   … Continue reading “Stars stand with Armenia and Artsakh in new PSA”

Stan Richards fires himself from agency

1+ They say the year 2020 is all about transitions. This is certainly true for Richards Group founder Stan Richards, who after making a racist comment during an internal creative review last week, was forced to transition himself out of the iconic Dallas agency. In a just-released statement, The Richards Group said that effective immediately, … Continue reading “Stan Richards fires himself from agency”