Move over 24. There’s a group of new action stars on the block and they’re going to steal the NFL draft. The Super Bowl LVI Champion Los Angeles Rams are premiering On the Clock, a short film that plays like a summer blockbuster but is actually a piece of branded content helmed by acclaimed director Paul … Continue reading “Super Bowl champs Rams reimagine NFL Draft as Hollywood heist film”
As the playoff season kicks off this weekend (Go Eagles!!!!), Frito-Lay and PepsiCo Beverage brands are teaming up for “Road to Super Bowl,” a campaign taking fans on an adventure leading up to Super Bowl LVI with the help of five beloved Super Bowl champions: Peyton Manning, Eli Manning, Jerome Bettis, Victor Cruz and Terry Bradshaw. The hilarious campaign is the latest in … Continue reading “NFL Legends hit Road to Super Bowl for PepsiCo, Frito-Lay”
There is an entire generation that will only recognize the name John Madden from the popular EA Sports video game. However, there is an older generation who will remember the opinionated and outspoken man as the Super Bowl-winning coach of the Oakland Raiders and then iconic broadcaster for CBS Sports and Fox Sports. According to … Continue reading “NFL GOATJohn Madden dies at 85”
The sports fan experience has become synonymous with stats. Behind every incredible play there are thousands of data points that tell the story of what made the play special—speed, distance, proximity, probability of success, and much more. The NFL uses Next Gen Stats powered by Amazon Web Services’ (AWS) machine learning and AI to take … Continue reading “AWS and NFL ‘Stat That’ in new campaign from BSSP”
Today, Snickers, Reel 360’s favorite candy bar and ‘The Official Chocolate Bar Sponsor of the NFL,’ announced a new program to get fans even more excited for football season, playfully dubbed “Snickers Rookie Mistake of the Year.” The program will celebrate the rookie mistakes that fans share during the NFL season, because maybe they just … Continue reading “Snickers to reward rookie mistakes this NFL season”
Filmsupply, the footage licensing company disrupting the production industry, has released the latest episode in its Behind the Work series. The first-of-its-kind series, first launched this spring, dives directly into some of today’s greatest creative – in conversation with those individuals who brought it to life. Behind the Work lives at the intersection of film and advertising, … Continue reading “Filmsupply goes behind the work of Stept Studios’ Oakley PRIZM ad for NFL”
Nashville-based Howling Music scored the music for a new ad from the NFL, The Trevor Project and Los Angeles agency 72andSunny. Released in tandem with Pride Month, the spot proclaims the league’s support for the LGBTQ+ community through series of statements in white-on-black lettering that begins “Football is gay. Football is lesbian. Football is beautiful. … Continue reading “NFL: Football is Queer”
On Thursday, NFL hopefuls find out if they’ve been selected in the 2021 NFL Draft. In the latest campaign for the NFL titled, ‘Take the Stage,‘ the league in conjunction with 72andSunny Los Angeles, gives fans an introduction to some of this year’s top prospects and their individual journeys that lead them to this moment. … Continue reading “NFL Draft hopefuls take stage in new campaign”
Collaborating to inspire the next generation of female athletes, Nike announces a new grant initiative with the NFL that commits a total of $5 million in product to growing flag football within high school athletics. This multi-year initiative will provide a one-time donation of up to $100,000 in product to state athletic associations that offer … Continue reading “Nike, NFL grow Girls Flag Football”
The National Football League today announced the five finalists for the 2020 PEPSI ZERO SUGAR NFL Through the end of the voting period on cast such a vote, fans should tweet the first and last name of the player or the player’s official Twitter handle. Both of these methods must include the hashtag: #PepsiROY. Voting … Continue reading “NFL announces 2020 Pepsi Zero Sugar ROTY Noms”
While everyone else has been celebrating the return of the NFL, FanDuel is taking a different approach by celebrating the return of fans, with an ad campaign for a product that makes it almost absurdly easy to enjoy the games the fans have been waiting so long for. That’s the premise of the “What Could … Continue reading “FanDuel bets on home fans for the NFL Season”
When, and if, the NFL returns this fall, chances are it will look very different. Fans may not be allowed in stadiums due to the novel coronavirus COVID-19 pandemic. And Colin Kaepernick may actually be on a team. Now, Doritos has launched “Crash from Home,” an opportunity for consumers to be part of the highly … Continue reading “Doritos offers fans $150K to create ad for NFL Kickoff”
The Reel 360 team misses sports. Can we say it again? We miss SPORTS. So, thank god for the NFL Draft because it gives us the hope of sports returning. To support the ABC NFL Draft 2020, Seattle-based The New Blank created a branding package that frames the show’s focus on players’ personal stories and what makes … Continue reading “The New Blank kicks off ABC’s NFL Draft 2020”
The National Football League announced today that in collaboration with the National Football League Players Association, clubs, owners and players, more than $35 million has been donated to date, including $3.4M from the NFL Foundation as part of the COVID-19 relief efforts. This comes from AOR, 72andSunny LA. The 10 organizations receiving donations are: American … Continue reading “NFL, 72andSunny want you to stay home and stay strong”
Ratings for the NFL Playoffs Wild-Card weekend were well, wild. According to The Wrap, the opening round of the playoffs scored more than 30 million (30.5 to be exact) viewers over the four games, the highest average since the January 2016 playoffs. That is up 7% from last year’s opening round. The weekend ratings were … Continue reading “NFL Wild-Card Weekend ratings highest in four years”
Award-winning creative Erwin Federizo will be lining up on team 72andSunny Los Angeles as group creative director to work on the NFL account. Federizo previously served as global executive creative director at Vans, where he led the brand’s in-house department. Earlier in his career, he held creative positions at agencies including Wieden + Kennedy New … Continue reading “72andSunny drafts GCD Federizo for NFL account”
For the NFL’s 100th season, Tide has given the familiar acronym a whole new unfamiliar meaning — “Not For Laundry.” Just in time for the premiere of Sunday Night Football on NBC, Procter and Gamble’s Tide partnered with the NFL and NBC to kick off a national debate about the best night to do laundry. … Continue reading “Tide declares NFL Sunday Nights “Not For Laundry””
Gator-who? Power-what? The Reel 360 team did not know this. Apparently for the last 50 years, Pedialyte, from Abbott Park, IL-based Abbott, has served as the go-to rehydration solution for athletes. A huge Pedialyte fan, Cleveland Browns wide receiver, Odell Beckham Jr. has teamed up with the over-the-counter brand to tell the story of its … Continue reading “NFL’s Beckham Jr. rehydrates with Pedialyte”
Thank god football is back. Even though my wife has now become a New England Patriots (blecch) fan due to her crushing on Julian Edelman, I am still overwhelmed with joy (after the disappointment of my Phillies) that my “chill” Sundays are about to become meaningful again. And who better than 72andSunny’s Los Angeles office … Continue reading “The NFL is ready with new anthem spot”
MullenLowe L.A. wins Whole Foods According to Ad Age, Amazon finally finished shopping for a new creative agency for its newly acquired Whole Foods Market. The report says, the Austin, Texas-based grocery chain has chosen MullenLowe L.A., as its CAOR after a review. The review, which was run by SRI, began in late June. After … Continue reading “MullenLowe, NFL, Johnson, Elizabeth in the news”
