Cheers to Michel Doukeris, who today assumed the role of Chief Executive Officer of Anheuser-Busch InBev, succeeding Carlos Brito, who has stepped down after 15 years as CEO. Michel brings cultural and operational continuity along with a fresh perspective focused on driving long-term organic growth. He is a global leader who has consistently delivered top-and … Continue reading “Michel Doukeris assumes CEO role at Anheuser-Busch InBev”
Bud Light has put the creative portion of its account up for review according to Ad Age. This includes its portfolio of brands – Light, Light Seltzer and Light Next. Current AOR, Wieden+Kennedy, was invited to participate in the review but reportedly declined the opportunity. “As the brand marks its 40th anniversary, Bud Light will … Continue reading “Bud Light puts creative into review”
Tyson 2.0, legendary boxer, entrepreneur and cannabis advocate Mike Tyson’s newly launched cannabis company, today announced the appointment of Jackie (Northacker) Guarini as Chief Marketing Officer to lead the Company’s marketing strategy. Guarini is an accomplished, transformational leader with over a decade of experience in digital marketing, consumer connections, branding, and media initiatives. She joins Tyson 2.0 after most … Continue reading “Mike Tyson’s cannabis company picks CMO”
Award-winning creative editorial/VFX company Nomad is continuing its rapid growth with the opening of its new studio in Austin, Texas. The new space seeks to help Nomad develop a creative presence in the Southwest market and adds to a global network that also includes locations in New York, Los Angeles, London and Tokyo. Spearheading the prestigious new … Continue reading “Nomad finds a home in Austin”
Anheuser-Busch (AB) will join AB InBev teams around the world to launch a new initiative aimed at providing humanitarian relief for those impacted by the crisis in Ukraine. Taking inspiration from beloved Ukrainian beer and A-B sister brand Chernigivske, the brewer will introduce a tribute to Chernigivske in select cities across the U.S., with its … Continue reading “AB produces new beer inspired by Ukraine’s Chernigivske”
Today, as Bud Light NEXT hits store shelves across the country, the #1 beer brand in the industry is releasing its new Super Bowl commercial, which pays tribute to those consumers 21+ who, like Bud Light, are breaking barriers and refusing to be boxed in. Created by Wieden and Kennedy, New York, the creative effort features four … Continue reading “There’s zero barriers in Bud Light NEXT’s Super Bowl spot”
Busch Light and Grammy Award-Winning Saxophone legend, Kenny G, are coming together in what is sure to be the smoothest advertisement in Super Bowl History. The spot comes on the heels of a tremendous hot streak for Busch Light, as popularity soars not only in the Midwest, where Busch Light is the gold standard for … Continue reading “Busch Light and Kenny G head for Super Bowl Mountains”
Bud Light Seltzer is making some serious noise with the debut of its newest Super Bowl commercial by welcoming fans to the “Land of Loud Flavors,” a magical universe that brings the bold and unexpected taste of Bud Light Seltzer and its most recent and loudest innovation, Bud Light Seltzer Hard Soda, to life – all … Continue reading “Guy Fieri is mayor of “Land of Loud Flavors” in Bud Light Seltzer Super Bowl spot”
After sitting out last year’s Super Bowl for the first time in 37 years to support COVID-19 vaccine awareness, Budweiser is back in the game with a commercial spotlighting a beloved Budweiser Clydesdale’s path to recovery, symbolizing the resiliency that the people of America continue to show through difficult times. The spot, entitled “A Clydesdale’s … Continue reading “Eternals’ director Chloé Zhao captures journey of injured Budweiser Clydesdale”
Today, ahead of the NFL Conference Championships, Anheuser-Busch is revealing its Super Bowl LVI advertising plan which takes a high-octane offensive approach across its roster of brands and products. As one of the Super Bowl’s longest-running advertisers, AB knows the end to the NFL season is a meaningful moment for diehard and casual football fans … Continue reading “AB teases Super Bowl LVI advertising ahead of Big Game”
Dune, Nightmare Alley, Ghostbusters: Afterlife, Licorice Pizza, West Side Story, and Raya and the Last Dragon were nominated Monday for the 26th annual Art Directors Guild ( IATSE Local 800) ADG Awards. Apple took three nominations in the Commercial category for Introducing iPhone 13 Pro” Saving Simon” and “Billie Eilish – Happier Than Ever.” Gucci’s “Aria, Neom’s “Made … Continue reading “Dune, Candyman, Raya, Lost in Space, Apple nominated for ADG Awards”
Today WarnerMedia announced it will donate more than $400,000 in proceeds generated from sales of branded face masks featuring DC, Wizarding World, Looney Tunes and other iconic WarnerMedia properties to UNICEF’s Global Education Fund. The donation will support UNICEF education programs to help ensure every child has equitable access to learning opportunities and could help … Continue reading “WarnerMedia donates more than $400K in face mask proceeds to UNICEF”
At the request of the American Red Cross, Anheuser-Busch is delivering more than seven truckloads – nearly 400,000 cans – of emergency drinking water to local communities in Mississippi and Louisiana in support of recovery efforts following Hurricane Ida. Last week, two truckloads of emergency drinking water were mobilized to Anheuser-Busch wholesaler partners, Mitchell Beverage Gulf Coast … Continue reading “Ida: AB delivering nearly 400,000 cans of emergency drinking water”
Upwork Inc., the world’s work marketplace that connects businesses with independent talent, and Budweiser today unveiled the winning Labor Day can packaging designs produced by Deuce Studio as part of the inaugural Upwork CoLab brand-partnership program. This partnership marks the culmination of the first Upwork CoLab, a new Upwork brand-partnership program that connects freelancers with exciting brands to … Continue reading “Budweiser reveals Labor Day limited-edition cans from Upwork”
Brazil is a continental country where numerous people die in road traffic incidents every day. In light of this, Ambev, the Brazilian brewing company of Anheuser-Busch InBev, took action and transformed its distribution fleet – one of the largest in the country – into media, starting an initiative able to travel for miles and reach far more … Continue reading “Ambev transforms trucks into DUI campaign”
Our friends at ArtClass have signed Director/Writer Ryan Ebner to its roster for US commercial and branded content representation. Known for his dry, understated brand of humor, Ebner thrives as a performance-driven director with a razor-sharp eye for casting. The move follows the hiring of Sean Owolo as ArtClass’ Head of Broadcast Development. Ebner’s internationally … Continue reading “ArtClass adds director Ryan Ebner”
Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 to be exact. At $5.5 million per 30 seconds. USA Today’s Ad Meter ranked Rocket Mortgage and Tracy Morgan as the top one and two. … Continue reading “Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads”
Anheuser-Busch will air its first-ever corporate Super Bowl spot, called “Let’s Grab A Beer,” during Super Bowl LV. The ad, called “Let’s Grab A Beer,” will remind everyone of the meaningful moments – big and small – that happen when people come together and how, many times, when we say “Let’s grab a beer” to someone, it’s … Continue reading “AB to air first corporate Super Bowl LV spot”
News from DDB New York announced today the promotion of Teri Altman to Head of Production. Altman is elevated from her position as Executive Producer. “Teri is fundamental to the creativity and culture of DDB New York. She is a force that not only break barriers but builds,” says Audrey Melofchik, President of DDB New York. “People want … Continue reading “Teri Altman promoted to Head of Production at DDB”
While its headliner brand, Budweiser, will be missing the Super Bowl, AB InBev’s other brands will be on the big game. Stella Artois has just dropped its spot which features Grammy Award-winning rock musician Lenny Kravitz. The brand will use its stage at Super Bowl LV to spread a piece of investment advice that comes … Continue reading “Stella Artois, Lenny Kravitz inspire in Super Bowl film”
