Cheers to Michel Doukeris, who today assumed the role of Chief Executive Officer of Anheuser-Busch InBev, succeeding Carlos Brito, who has stepped down after 15 years as CEO. Michel brings cultural and operational continuity along with a fresh perspective focused on driving long-term organic growth. He is a global leader who has consistently delivered top-and … Continue reading “Michel Doukeris assumes CEO role at Anheuser-Busch InBev”
At the request of the American Red Cross, Anheuser-Busch is delivering more than seven truckloads – nearly 400,000 cans – of emergency drinking water to local communities in Mississippi and Louisiana in support of recovery efforts following Hurricane Ida. Last week, two truckloads of emergency drinking water were mobilized to Anheuser-Busch wholesaler partners, Mitchell Beverage Gulf Coast … Continue reading “Ida: AB delivering nearly 400,000 cans of emergency drinking water”
Upwork Inc., the world’s work marketplace that connects businesses with independent talent, and Budweiser today unveiled the winning Labor Day can packaging designs produced by Deuce Studio as part of the inaugural Upwork CoLab brand-partnership program. This partnership marks the culmination of the first Upwork CoLab, a new Upwork brand-partnership program that connects freelancers with exciting brands to … Continue reading “Budweiser reveals Labor Day limited-edition cans from Upwork”
Brazil is a continental country where numerous people die in road traffic incidents every day. In light of this, Ambev, the Brazilian brewing company of Anheuser-Busch InBev, took action and transformed its distribution fleet – one of the largest in the country – into media, starting an initiative able to travel for miles and reach far more … Continue reading “Ambev transforms trucks into DUI campaign”
Our friends at ArtClass have signed Director/Writer Ryan Ebner to its roster for US commercial and branded content representation. Known for his dry, understated brand of humor, Ebner thrives as a performance-driven director with a razor-sharp eye for casting. The move follows the hiring of Sean Owolo as ArtClass’ Head of Broadcast Development. Ebner’s internationally … Continue reading “ArtClass adds director Ryan Ebner”
Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 to be exact. At $5.5 million per 30 seconds. USA Today’s Ad Meter ranked Rocket Mortgage and Tracy Morgan as the top one and two. … Continue reading “Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads”
Anheuser-Busch will air its first-ever corporate Super Bowl spot, called “Let’s Grab A Beer,” during Super Bowl LV. The ad, called “Let’s Grab A Beer,” will remind everyone of the meaningful moments – big and small – that happen when people come together and how, many times, when we say “Let’s grab a beer” to someone, it’s … Continue reading “AB to air first corporate Super Bowl LV spot”
News from DDB New York announced today the promotion of Teri Altman to Head of Production. Altman is elevated from her position as Executive Producer. “Teri is fundamental to the creativity and culture of DDB New York. She is a force that not only break barriers but builds,” says Audrey Melofchik, President of DDB New York. “People want … Continue reading “Teri Altman promoted to Head of Production at DDB”
While its headliner brand, Budweiser, will be missing the Super Bowl, AB InBev’s other brands will be on the big game. Stella Artois has just dropped its spot which features Grammy Award-winning rock musician Lenny Kravitz. The brand will use its stage at Super Bowl LV to spread a piece of investment advice that comes … Continue reading “Stella Artois, Lenny Kravitz inspire in Super Bowl film”
This is great! Bud Light Seltzer Lemonade has released its first-ever Super Bowl television ad, from agency Wieden+Kennedy, titled ‘Last Year’s Lemons.‘ Inspired by the do-it-yourself haircuts, postponed weddings and other inconvenient but relatable situations in 2020, the ad looks at the bright moments in a challenging year, to turn last year’s lemons into the … Continue reading “Bud Light turns last year’s Lemons into Seltzer Lemonade”
Congratulations are in order for Microsoft’s Chief Brand Officer Kathleen Hall. A jury of 13 leading global CMOs selected her as winner of The One Show 2020 CMO Pencil, honoring the brand marketer behind the world’s single most impactful idea on a brand’s business from the past year. Hall picked up the prestigious award for “Changing the … Continue reading “Microsoft’s Hall wins One Show 2020 CMO Pencil”
The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design, has assembled a jury of top marketers to meet online next week and select the winner for The One Show’s prestigious 2020 CMO Pencil. This year’s jury of 13 esteemed CMOs will gather on 19th August to discuss and … Continue reading “18 contenders battle for One Show’s 2020 CMO Pencil”
The NBA is scheduled to return on July 30 in a bubble located at Disney World. Now, Michelob ULTRA announced today a multiyear partnership that makes the brand the official beer partner of the NBA. The beer is tipping off the partnership by bringing fans closer to the game during the NBA Restart in Orlando with … Continue reading “Michelob ULTRA reveals Jimmy Butler’s singing skills”
GALE has bolstered its creative roster by adding 20-year advertising and entertainment industry veteran Geoff Edwards to its leadership team. The new Executive Creative Director (ECD) joins the agency from TBWA \ Media Arts Lab, the bespoke agency for Apple, where he led the Services Department and launched the highly anticipated Apple TV+ subscription service. … Continue reading “GALE adds Geoff Edwards as ECD”
Pulse Director Ryan Booth knows his DP’s apparently. This spot for McDonald’s, which celebrates the fast food giant’s support for essential workers battling coronavirus COVID-19 on the front lines, was directed by Booth and created by collaborating remotely with 16 DPs across the USA. Called “Lights On,” the spot supports the brand’s two-week push to … Continue reading “McDonald’s spot from Pulse brings 16 DPs together”
To remind people to check in on friends and family during social distancing and self-quarantining, Budweiser has re-visited its iconic ‘Wassup’ campaign. Using the original cast with re-recorded audio, the spot leads viewers to believe that the original cast is communicating with each other from quarantine. The original Budweiser commercial was created in 1999 by … Continue reading “Staying in – that’s Wassup in repurposed Budweiser spot”
This is a time of uncertainty and fear. Although there have been 160,000 recoveries from coronavirus COVID-19, there are still 768, 466 positive cases and 36, 914 deaths globally. To bring hope and inspiration to those who may be feeling isolated and scared, Budweiser created an emotional 60-second creative that champions the best of the … Continue reading “Budweiser redefines team sports in new COVID-19 spot”
Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity. For the next 29 days, you will be able to celebrate these wonderful personalities with us. Think of Creative Director … Continue reading “Geoffrey Edwards, making Black History all year long”
Today, Budweiser revealed its Super Bowl spot ‘Typical American’, featuring some of the most viral acts of humanity the internet has ever seen, juxtaposed with some of the most common labels placed on Americans. The shining stars of the film are the real-life stories of community, ambition and progress that inspire and bring people together. … Continue reading “Budweiser celebrates ‘typical Americans’ for Super Bowl”
Feel that gust of wind? Might have been Wieden+Kennedy New York swooping down on yet another Chicago agency and flying off with the account. In September, we reported that the award-winning agency won a huge portion of the McDonald’s creative. Now, Ad Age is reporting that the agency will begin working on creative for Anheuser-Busch … Continue reading “Wieden adds Michelob Ultra to its creative efforts”
