FCB New York emerged as the top winner at The One Show 2024, claiming 14 Gold Pencils and leading a competitive field of entries from 50 countries.
The announcement came ahead of the Creative Week 2024 grand finale at The One Show gala awards ceremony, set for tomorrow night at Cipriani Wall Street in New York. This event will reveal the Best of Show, Best of Discipline, and other special awards, including the prestigious “of the Year” honors.
FCB New York’s impressive haul of Gold Pencils includes 13 awards for their standout campaign “Dreamcaster” for AB InBev’s Michelob ULTRA, created in collaboration with 456 Studios New York. This campaign earned accolades across multiple categories: three Golds each in Experiential & Immersive and Radio & Audio-First, two in Interactive & Mobile Craft, and one each in Branded Entertainment, Creative Use of Technology, Integrated/Omnichannel, Moving Image Craft & Production, and Music & Sound Craft.
Other notable winners include TBWA\Media Arts Lab Los Angeles, which garnered 11 Gold Pencils, seven of which were for Apple’s “Fuzzy Feelings,” particularly excelling in Branded Entertainment and Design.
Marcel Paris took home 10 Golds for their “WoMen’s Football” campaign for Orange, developed with Les Artisans du Film Paris and Prodigious Paris. This campaign was highly recognized in Film & Video and Branded Entertainment.
Ogilvy PR New York secured eight Gold Pencils for their “Michael CeraVe” campaign for CeraVe, demonstrating excellence in Direct Marketing, Social Media, Branded Entertainment, Health & Wellness, Integrated/Omnichannel, and Public Relations.
Rethink Toronto also won eight Golds, with standout campaigns for Kraft Heinz’s “Heinz Ketchup Fraud” and Coors Light’s “Coors Lights Out,” which were celebrated in categories including Print & Promotional, Direct Marketing, Out of Home, and Social Media.
REELated:
McCann New York received seven Gold Pencils for their Microsoft “ADLaM” campaign, primarily in Design.
Wieden+Kennedy Portland also won seven Golds for DoorDash’s “DoorDash-All-The-Ads,” created with Superette San Francisco, Lord Danger Los Angeles, and Modern Logic Los Angeles, and notable in Film & Video, Integrated/Omnichannel, Direct Marketing, and Social Media.
In total, The One Show 2024 awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits from a pool of 20,038 entries submitted from 65 countries.
The culmination of Creative Week 2024 will see the final awards, including the Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil, as well as the Best of Show and “of the Year” honors, announced at the gala on May 17.
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