Bud Light puts creative into review

Bud Light has put the creative portion of its account up for review according to Ad Age. This includes its portfolio of brands – Light, Light Seltzer and Light Next.

Current AOR, Wieden+Kennedy, was invited to participate in the review but reportedly declined the opportunity.

“As the brand marks its 40th anniversary, Bud Light will be reviewing its creative business as it continues its mission to build authentic and engaging connections with its consumers,” Bud Light owner Anheuser-Busch InBev said in a statement. “We anticipate this process concluding later this fall.”

The agency has held the account since 2015 and will continue to work on Budweiser global, Michelob Ultra, Corona, NUTRL and the Anheuser-Busch brand.

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This is the latest big account to move on from Wieden+Kennedy. Earlier this year KFC chose Mullen/Lowe as its AOR.

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