Colle McVoy has announced the appointment of Ciro Sarmiento as its new Chief Creative Officer. Effective immediately, Ciro brings his wealth of experience and creative vision to the agency, following successful tenures in various leadership roles at renowned creative agencies in New York.
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Sarmiento’s extensive experience in Latin America, combined with leadership roles in A-list multicultural agencies in North America, adds a unique and broad-ranging perspective to his role as Chief Creative Officer. He has seamlessly transitioned between roles at public relations agencies, including Weber Shandwick, and general market ad agencies like Saatchi New York.
His portfolio includes collaborations with some of the world’s leading marketers, such as Anheuser-Busch, GlaxoSmithKline, Kellogg’s, PepsiCo, Frito-Lay, Mondelez, AT&T, DirecTV, Tide, Downy, Hershey’s, Mars, Domino’s, Lowe’s, MillerCoors, Unilever, and Coca-Cola.
Christine Fruechte, CEO of Colle McVoy, expressed excitement about the addition of Ciro to the leadership team during a pivotal growth phase for the agency. Fruechte shared, “Ciro is a rare gem in our industry. His vision will be critical as we navigate the Great Wide Open on behalf of our ambitious clients, and we couldn’t be more excited to welcome him aboard.”
Excited about joining Colle McVoy, Sarmiento remarked, “Colle McVoy felt right from the start. It’s an agency filled with smart and genuinely kind people who value creativity and put it at the center of all they do.” He added, “Everything about Colle McVoy has been a wonderful surprise… a midsize gem in the Upper Midwest that’s earning high-profile recognition.”
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Jessica Henrichs, President of Colle McVoy, expressed enthusiasm about partnering with Ciro to elevate the agency to new heights. “Ciro has consistently led some of the world’s best brands to exceptional work in role after role, and I’m thrilled to partner with him to take Colle McVoy to the next level,” said Henrichs. “He exudes character, leadership, and creativity, and his background in multicultural marketing brings a critical lens to our work and our clients.”
Ciro’s illustrious career has been recognized with numerous national and international awards, including Cannes Lions, Effies, Clios, D&AD, and One Show Pencils. He actively contributes to the industry, serving as a jurist for prestigious competitions such as Cannes Young Lions, Dubai Lynx, The One Show, D&AD, Clio, and Effies North America. Additionally, Ciro serves as a coach for Creative LIAisons, a global initiative dedicated to developing, educating, inspiring, and nurturing emerging creative talent.
Reel 360 News wishes Ciro the best of luck at Colle McVoy.
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