Bud Light turns last year’s Lemons into Seltzer Lemonade

This is great! Bud Light Seltzer Lemonade has released its first-ever Super Bowl television ad, from agency Wieden+Kennedy, titled ‘Last Year’s Lemons.‘ Inspired by the do-it-yourself haircuts, postponed weddings and other inconvenient but relatable situations in 2020, the ad looks at the bright moments in a challenging year, to turn last year’s lemons into the … Continue reading “Bud Light turns last year’s Lemons into Seltzer Lemonade”

Microsoft’s Hall wins One Show 2020 CMO Pencil

Congratulations are in order for Microsoft’s Chief Brand Officer Kathleen Hall. A jury of 13 leading global CMOs selected her as winner of The One Show 2020 CMO Pencil, honoring the brand marketer behind the world’s single most impactful idea on a brand’s business from the past year. Hall picked up the prestigious award for “Changing the … Continue reading “Microsoft’s Hall wins One Show 2020 CMO Pencil”

18 contenders battle for One Show’s 2020 CMO Pencil

The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design, has assembled a jury of top marketers to meet online next week and select the winner for The One Show’s prestigious 2020 CMO Pencil. This year’s jury of 13 esteemed CMOs will gather on 19th August to discuss and … Continue reading “18 contenders battle for One Show’s 2020 CMO Pencil”

Michelob ULTRA reveals Jimmy Butler’s singing skills

The NBA is scheduled to return on July 30 in a bubble located at Disney World. Now, Michelob ULTRA announced today a multiyear partnership that makes the brand the official beer partner of the NBA.   The beer is tipping off the partnership by bringing fans closer to the game during the NBA Restart in Orlando with … Continue reading “Michelob ULTRA reveals Jimmy Butler’s singing skills”

GALE adds Geoff Edwards as ECD

GALE has bolstered its creative roster by adding 20-year advertising and entertainment industry veteran Geoff Edwards to its leadership team. The new Executive Creative Director (ECD) joins the agency from TBWA \ Media Arts Lab, the bespoke agency for Apple, where he led the Services Department and launched the highly anticipated Apple TV+ subscription service. … Continue reading “GALE adds Geoff Edwards as ECD”

McDonald’s spot from Pulse brings 16 DPs together

Pulse Director Ryan Booth knows his DP’s apparently. This spot for McDonald’s, which celebrates the fast food giant’s support for essential workers battling coronavirus COVID-19 on the front lines, was directed by Booth and created by collaborating remotely with 16 DPs across the USA. Called “Lights On,” the spot supports the brand’s two-week push to … Continue reading “McDonald’s spot from Pulse brings 16 DPs together”

Staying in – that’s Wassup in repurposed Budweiser spot

To remind people to check in on friends and family during social distancing and self-quarantining, Budweiser has re-visited its iconic ‘Wassup’ campaign. Using the original cast with re-recorded audio, the spot leads viewers to believe that the original cast is communicating with each other from quarantine. The original Budweiser commercial was created in 1999 by … Continue reading “Staying in – that’s Wassup in repurposed Budweiser spot”

Budweiser redefines team sports in new COVID-19 spot

This is a time of uncertainty and fear. Although there have been 160,000 recoveries from coronavirus COVID-19, there are still 768, 466 positive cases and 36, 914 deaths globally. To bring hope and inspiration to those who may be feeling isolated and scared, Budweiser created an emotional 60-second creative that champions the best of the … Continue reading “Budweiser redefines team sports in new COVID-19 spot”

Geoffrey Edwards, making Black History all year long

Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity. For the next 29 days, you will be able to celebrate these wonderful personalities with us. Think of Creative Director … Continue reading “Geoffrey Edwards, making Black History all year long”

Budweiser celebrates ‘typical Americans’ for Super Bowl

Today, Budweiser revealed its Super Bowl spot ‘Typical American’, featuring some of the most viral acts of humanity the internet has ever seen, juxtaposed with some of the most common labels placed on Americans. The shining stars of the film are the real-life stories of community, ambition and progress that inspire and bring people together. … Continue reading “Budweiser celebrates ‘typical Americans’ for Super Bowl”

Wieden adds Michelob Ultra to its creative efforts

Feel that gust of wind? Might have been Wieden+Kennedy New York swooping down on yet another Chicago agency and flying off with the account. In September, we reported that the award-winning agency won a huge portion of the McDonald’s creative. Now, Ad Age is reporting that the agency will begin working on creative for Anheuser-Busch … Continue reading “Wieden adds Michelob Ultra to its creative efforts”

Spike Lee & Budweiser create Jackie Robinson short film

Budweiser celebrates the Centennial of Jackie Robinson’s birth with ‘Impact’, a short film on the American legend, directed by Spike Lee Jackie Robinson once said: “A life is not important except in the impact it has on other lives”. Since I’ve known Oscar Award-winning director and SpikeDDB creative director Spike Lee for a little over … Continue reading “Spike Lee & Budweiser create Jackie Robinson short film”

Lite clapbacks at Light for “corn syrup” jab

Miller Lite is calling foul on Bud Light after the beer claimed ML uses corn syrup during four Super Bowl spots Not only did Bud Light’s “Bud Knight” have to joust with (spoiler: and die) Game of thrones “The Mountain,” now the beer brand has to tussle with its competitor Miller Lite. But they started … Continue reading “Lite clapbacks at Light for “corn syrup” jab”

For this Super Bowl, Budweiser gets a “W” for wind

The Super Bowl is less than two weeks away and advertisers are beginning to tease their multi-million dollar celebrity driven spots or in the case of some brands, such as Budweiser, show us the entire :60 seconds. The beer giant has released its Super Bowl LIII commercial, and instead of bringing us laughs, it’s showcasing … Continue reading “For this Super Bowl, Budweiser gets a “W” for wind”

Bud Light unveils its own ‘Philly Philly’ for The Eagles

Aw yeah! Bud Light has given Super Bowl champions, the Philadelphia Eagles, their own “Philly Special.” The Anheuser-Busch beer brand unveiled a gigantic nine-foot statue, capturing the moment when Nick Foles asked head coach Doug Pederson, “You want ‘Philly, Philly?’” during the Super Bowl. If you don’t remember (or if you’re a Patriots fan and … Continue reading “Bud Light unveils its own ‘Philly Philly’ for The Eagles”

Burrell teams up with The Colonie in campaign for “Toyota Highlander”

The exploits of the fun-loving fictional ‘Powell Family’ are featured in the engaging social media + broadcast campaign Burrell’s new multi-platform social media and broadcast campaign for Toyota centers around the fun-loving fictional Powell Family and ‘slice of life’ moments that inspire spontaneous family adventures enjoyed in the comfort of their 2018 Toyota Highlander. The … Continue reading “Burrell teams up with The Colonie in campaign for “Toyota Highlander””

Cannes Lions and Ketchum announce Young Lions Marketers winners

Portugal’s Ana Rita Almeida of Worten and Diogo Vasques of Caixa Económica Montepio Geral won the Gold Lion in the ninth-annual Young Lions Marketers Competition at the 65th annual Cannes Lions International Festival of Creativity. Sponsored by Ketchum, this year’s competition challenged 18 teams of young, in-house marketers from around the world to develop a … Continue reading “Cannes Lions and Ketchum announce Young Lions Marketers winners”

Chris Pratt sings “I Like Beer” in 2nd Michelob Ultra spot

Supporting its mantra that drinkers can stay fit and enjoy beer, Michelob Ultra has scheduled, for the very first time, two Super Bowl spots. The first, titled, The Perfect Fit, also starred Chris Pratt and featured The Guardians of the Galaxy star preparing for his very first Super Bowl spot. Its sequel, titled I Like … Continue reading “Chris Pratt sings “I Like Beer” in 2nd Michelob Ultra spot”