Bud Light and the National LGBT Chamber of Commerce (NGLCC), the exclusive certifying body for LGBT-owned businesses, announce they are extending their partnership to continue supporting economic opportunities and advancements for LGBTQ+ Americans and business owners across the country.
“Bud Light was brewed to be an ‘Easy to Drink, Easy to Enjoy’ beer for everyone 21+ and that still holds true today,” said Anheuser-Busch in a statement. “We look forward to extending our work with the NGLCC to continue making a positive impact on the LGBTQ+ businesses that play a critical role in bringing people everywhere, together.”
This year, Bud Light will donate $200,000 to the NGLCC in support of its Communities of Color Initiative (CoCi). This initiative is designed to support the growth and success of minority LGBTQ+-owned businesses through certification, scholarships and business development in an effort to create equal opportunities for the economic advancement of small businesses in the LGBTQ+ community.
The brand will also be supporting NGLCC’s first-ever CoCi Biz Pitch program, where the winning minority LGBTQ+ business owner will receive $5,000 and have the chance to go on to compete at the 2023 NGLCC International Business & Leadership Conference LGBT Biz Pitch Competition for $50,000 in cash and prizes.
“We’re honored to continue our partnership with Bud Light in support of LGBTQ+ businesses,” said the NGLCC. “We appreciate the brand’s ongoing efforts to bolster our Communities of Color Initiative that empowers and supports both minority LGBTQ+ business owners and entrepreneurs, as well as the vital roles they play in communities across the United States.”
REELated:
Bud Light is still taking heat over its now-infamous promo with transgender influencer Dylan Mulvaney and the backlash has put rival beers in high demand, according to the publisher of prominent trade publication Beer Business Daily.
“The whole industry is in shock. Even Bud’s competitors aren’t really dancing on the grave because they know it could have happened to them,” Beer Business Daily editor and publisher Harry Schuhmacher told Fox News Digital.
“This particular promotion just really struck a chord. It was just a bridge too far, apparently, for consumers… we’re in week six and it doesn’t look like it’s getting any better,” he continued. “In fact, the numbers just keep getting a little worse every week… down in the 25% area. And their competitors are up almost just as much, and that’s continuing through today.”
“The whole industry is in shock. Even Bud’s competitors aren’t really dancing on the grave because they know it could have happened to them,” Beer Business Daily editor and publisher Harry Schuhmacher told Fox News Digital.
“This particular promotion just really struck a chord. It was just a bridge too far, apparently, for consumers… we’re in week six and it doesn’t look like it’s getting any better,” he continued. “In fact, the numbers just keep getting a little worse every week… down in the 25% area. And their competitors are up almost just as much, and that’s continuing through today.”
If the No. 1 selling beer can’t stop the decline in sales, especially as the peak beer-drinking summer season approaches, then Bud Light could find itself in hot water this year.
