Busch Light and Grammy Award-winning singer-songwriter Sarah McLachlan are finding “Shelter” together for the beer brand’s new Super Bowl LVII advertisement.
Following Busch Light’s return to the big game in 2022 alongside saxophone legend Kenny G, this new campaign continues the beer brand’s long-running humorous streak. In the spot, Busch Light’s rugged mascot “Busch Guy” begins teaching outdoor survival skills when Sarah McLachlan enters, and confusion ensues as the pair discuss the topic of shelter.
Set in the picturesque wilderness, the spot, titled “Shelter,” features Busch Guy giving fans the first lesson in a series of cold and smooth survival skills by teaching them how to find shelter. The spot cuts to Sarah McLachlan huddled in a tent alongside a curiously wolf-like dog, as the melody from her iconic song from 2007, Angel, begins to play in the background.
Realizing the hilarious misunderstanding, Busch Guy cuts in with Busch Light’s signature can crack and clarifies the type of shelter he’s referring to and lets Sarah know that she is in fact cuddling up against a wolf. Watch the spot created by The Martin Agency below:
REELated:
“Busch Light shares my love of animals and the wilderness so, while it seems unexpected, this spot is a really clever and good-hearted mix of my passions and their brand,” said Sarah McLachlan. “Last year, Kenny G revived the beer brand’s classic ‘Head for the Mountains’ song and that’s a tough act to follow, but I love that Busch Light is playing into nostalgia again with a new rendition of my ‘Angel’ ASPCA commercial and I can’t wait to see how people react!”
Throughout the year, the brand will share more ads revealing the Busch Guy’s full “Busch Guide,” with lessons that focus on different areas of outdoors preparedness including signaling for help, facing a black bear, avoiding poison ivy and more.
As McLachlan is an avid supporter of finding homes for the animals we love and Busch Light has long helped organizations that protect and preserve the habitats of animals in the great outdoors, Busch Light will donate $25,000 to its partner and fellow champion of nature, One Tree Planted.
With the help of donations like these, One Tree Planted can continue to restore forests, create habitats for biodiversity and make a positive social impact around the world.
Additionally, Busch Light is bringing back its massive social sweepstakes, The Mountain of Busch. Similarly to last year, fans can enter to win a mountain’s worth of Busch Light (along with other prizes) from January 19 until the end of the Super Bowl by replying to Busch Light’s social posts on Facebook, Instagram and Twitter with #MountainOfBusch #Sweepstakes.
The best part? Every entry is another can added to the mountain, so the more people that participate, the bigger the prize gets. Follow @buschbeer for more info and see full rules HERE.
The Super Bowl, featuring The Philadelphia Eagles vs. The Kansas City Chiefs, will kick off Sunday, February 12 at 6:30 EST/5:30 CST/3:30 PST.
CREDITS:
CLIENT: AB-Busch
AGENCY: Martin Agency
- Danny Robinson, Chief Creative Officer
- Jerry Hoak, Executive Creative Director
- Mike Kelley – Group Creative Director
- Graham Unterberger – Creative Director
- Dustin Dodd – Creative Director
- Robyn Makinson – Design Director
- Jenni Renas – Designer/ Illustrator
- Mark Caasi – Senior Studio Artist
- Tasha Dean – Chief Revenue Officer
- Brett Alexander – SVP, Managing Director, Head of Production
- Tricia Hoover – VP / Executive Producer
- Cecilia Jackson – Senior Content Producer
- Maria Rougvie – VP, Director Business Affairs
- Scott Powell – Associate Director, Business Affairs
- Kevin Llewelyn – Financial Affairs Manager
- Chuka Schneider – SVP, Group Account Director
- Steph Shaw – Account Director
- Jacob Lowden – Senior Account Executive
- Kirk Luo – Strategic Planning Director
- Andrew Allen – Senior Strategic Planner
- Maggie Burke – Director, Cultural Impact Lab
- Maclaine Ellis – Project Manager
PRODUCTION COMPANY: PrettyBird
- Kitao Sakurai – Director
- Andrew Droz Palermo – Director of Photography
- Gus Ward – Production Designer
- Suzanne Hargrove – Executive Producer
- Megan Porche – Line Producer
PRODUCTION COMPANY CANADIAN TEAM: FilmGroup
- Executive Producer – Nathan Miles
- Renee Poulin – Producer
- Katarina Ireland – Line Producer
- Daniel Piochinger – Production Manager
EDIT: Arcade
- Dave Anderson – Editor
- Laurel Metzler – Assistant Editor
- Senior Post Producer – Andrew Cravotta
- Sila Soyer – Executive Producer
FINISHING / VFX – The Mill NY
- Creative Director – Tom McCullough
- VFX Supervisor + Shoot Supervisor- Mario Stipinovich
- Executive Producer – Luis Martin
- Senior Producer – Colleen Valentino
- 2D Lead Artist – Kieran Hanranhan, Todd Mesher
- 2D Artist / DMP- Swarup Panigrahi, Gowri Sankar Velusamy D, Vikas Gangolia, Kunal Bendke, Putta
- Mahesh
- Production Coordinators – Juli Wright, Misha Joseph
COLOR: The Mill LA
- Colorist – Paul Yacono
- Executive Producer, Colour – Krista Staudt
- Senior Colour Producer – Denise Brown
- Color Assist – Jacob Suffern, Alexandra Makarenko, Frederick Agyemang, Gemma Parr
AUDIO/ORIGINAL MUSIC/SOUND DESIGN/FINAL MIX: Overcoast
J.L. Hodges – Producer
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