Last month, we reported that Lexus unveiled its first convertible in almost five years – the 2021 LC 500 Convertible. Now, a new marketing campaign launches for the LC. Honestly,
It’s not time for the grounds crew to roll out the tarps yet on this already weird season of Major League Baseball. But one has to wonder how long this
The NBA is scheduled to return on July 30 in a bubble located at Disney World. Now, Michelob ULTRA announced today a multiyear partnership that makes the brand the official
Ford Motor Company will reveal the all-new Ford Bronco 4×4 family on Monday, July 13 across Disney’s Media Networks – marking the first-ever, prime-time product reveal roadblock across Disney’s broadcast,
Last night, as part of the 2020 ESPYs airing on ESPN and ESPN2, Disney+ debuted the trailer for the smash Broadway show, Hamilton, the filmed version of the original production,
The NBA board of governors have approved a 22-team format to restart the 2019-20 season in Orlando, Florida, the league announced. According to ESPN, the vote was 29-1, with the
As we close Asian American Pacific Islander Heritage Month, we look toward the next generation, and consider how diversity affects the world they’ll grow up in. It’s always exciting to
It’s like Thanos taking Disney’s wallet and snapping his fingers. The Walt Disney Company reported earnings for its second fiscal quarter ended March 28, 2020. Diluted earnings per share (EPS)
When Cub Cadet introduced its XT Enduro Series of lawn tractors in 2015, it was the most successful product launch in the company’s 60-year history. Over the past five years
Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 REEL WOMEN. During Women’s History Month, you
Ogilvy is bolstering the creative and technology teams in its flagship New York office with several new hires and promotions. WeiWei Dong and Isaac Silverglate have joined the agency as
Last weekend the NBA All-Stars descended upon Chicago and their impact could be felt everywhere. From Magic Johnson joining ESPN commentator Kenny Smith on a McDonald’s panel to rapper (and
Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference
Tragic news from California. Not even 24 hours after tweeting congratulations to Los Angeles Laker LeBron James for passing his NBA All-time scoring record, NBA legend Kobe Bryant, and his
Instagram what? Snapchat who? YouTube huh? Say hello to your new app Daddy, TikTok. According to The State of Mobile 2020 report just released by App Annie, the mobile data
Ratings for the NFL Playoffs Wild-Card weekend were well, wild. According to The Wrap, the opening round of the playoffs scored more than 30 million (30.5 to be exact) viewers
He oversaw the growth of the NBA from “just a league” into a global marketing juggernaut during his 30-year tenure. David Stern, the former commissioner of the National Basketball Association,
They were trendsetters and legends. Young and old. Men and women who touched our lives either as actors, directors, musicians, writers or advertising creatives. Some were famous upon sight, others
After more than four years of planning, teasing and an “unprecedented” marketing campaign from the Walt Disney Company, Disney+ is making its debut Tuesday. Sort of. Multiple outlets report users
Award-winning creative Erwin Federizo will be lining up on team 72andSunny Los Angeles as group creative director to work on the NFL account. Federizo previously served as global executive creative
