Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 to be exact. At $5.5 million per 30 seconds. USA Today’s Ad Meter ranked Rocket Mortgage and Tracy Morgan as the top one and two. … Continue reading “Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads”
Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready. Susan Treacy is an Executive Creative Director at Energy … Continue reading “Susan Treacy, Executive Creative Director Energy BBDO”
Energy BBDO announced today that Jeff Adkins, currently EVP and Managing Director, is being promoted to President and CEO of the agency beginning January 1, 2020. He succeeds Tonise Paul, who will become Chairman. Adkins joined Energy BBDO in 2002 from EuroRSCG (now Havas). Over the years, he has served as Client Service Director, Chief … Continue reading “Tonise Paul becomes Chairman of Energy BBDO”
Online real estate portal Zap, from Grupo Zap, has launched ‘The First Time in a New Home is Epic,’ a comical campaign from Energy BBDO, Brasil. Directed by Clemente of Iconoclast, the spots celebrate the first day-to-day moments enjoyed by those who have just moved into a new house – whether it be putting up … Continue reading “Energy BBDO launches “epic” campaign for Zap”
The new line of 120-calorie sparkling cocktails from MillerCoors, began hitting shelves this week This week MillerCoors introduces a new sparkling cocktail beverage to market called “Cape Line”—a delicious full-flavored beverage that is low in calories and has zero artificial additives. The 120-calorie cocktails, which aim to appeal to consumers who seek bold flavors with … Continue reading “MillerCoors & Energy BBDO sparkle with new drink”
Last year, a mindboggling 22,000 people lost their lives to prescription Opioid overdose last year. With President Trump declaring that the Opioid Crisis is a US Public Health emergency, the National Safety Council is taking action to address the issue head on by launching a provocative nationwide public education campaign via EnergyBBDO that literally puts … Continue reading “Energy BBDO puts faces on the Opioid crisis”
On Friday, ZTE, the Chinese multinational telecommunications equipment and systems company headquartered in Shenzhen, Guangdong, released their most innovative, revolutionary device yet to market – the dual screen ZTE Axon M. To launch the product, which is exclusive to AT&T, the brand debuted an entertaining new marketing effort from Energy BBDO that features the simple … Continue reading “Energy BBDO calls up new smart phone for ZTE”
For me, nothing beats a fried egg sandwich with whisky-maple bacon on a croissant in the morning. Yeah, I just displayed my “bougie.” More than pancakes. More than waffles. More than peanut butter French Toast. I like my eggs in egg form. Why am I going on about how I like my eggs? Because Energy … Continue reading “Energy BBDO cracks some eggs, makes an omelet”
Soooo you happen to be going to the bank and there’s a robbery. Obviously, they’re going to tell you to lie down on the floor — it is one of the tropes of any good robbery after all.
So now what do you do while you wait and possibly pee your pants?
You reach confidently into your (dry) pants and pull out a pack of Wrigley’s Orbit Gum.
The 2017 North American Effies, touting the most effective marketers in the country, were announced Thursday, June 1, at a gala in New York.
While the Grand Effie was awarded to Burger King’s, “The McWhopper Proposal” campaign from Y&R New Zealand with contributing agencies DAVID The Agency, ABPR, Code & Theory and Turner Duckworth, several Chicago agencies did not go home empty handed.
EnergyBBDO brought home seven Effies for its Extra Gum brands, which was also deemed the second most effective marketer by the awards.
In a significant leadership transition in the advertising industry, Nancy Reyes, the CEO of TBWA\Chiat\Day New York, is set to join BBDO as its Americas CEO. According to AdAge, Reyes will take the reins from St. John Walshe, who is departing from the agency after serving as CEO for five years. This change is expected … Continue reading “Nancy Reyes is new American CEO at BBDO”
The AICP Awards today released the Shortlists for the 2022 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. The Shortlists are the results of a bifurcated judging system that began earlier this year with a series of panels with … Continue reading “Droga5, BBDO, Chiat, SMUGGLER lead AICP Shortlists”
When you’re the manager of a small-to-medium-sized business, you must be able to juggle multiple things at once. This all-too-relatable new campaign from SAP Concur Solutions features some hilariously efficient managers who know how to multitask with every precious minute they have. The Reel 360 Team understands multitasking all too well. Apparently, so does BBDO, … Continue reading “SAP Concur saves frustrated finance managers in quirky new BBDO campaign”
At the 2021 Cannes Lions International Festival of Creativity, London agency AMVBBDO was named global Agency of the Festival. The agency won a remarkable 5 Grand Prix, 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions, including the Festival’s top Lion, the Titanium Grand Prix for its “#Wombstories” campaign for Bodyform/Libresse. The campaign was … Continue reading “Cannes Lions: AMVBBDO named Agency of Festival”
This Black History Month, and coinciding with Valentine’s Day, The King Center for Nonviolent Social Change is reimagining love to mean something much more than just romance. “BE LOVE” urges people to look at love in another light – as a powerful force for good, advancing justice for all. Inspired by the words of Dr. Martin Luther King Jr. “Power … Continue reading “King Center, BBDO reimagine love for BHM”
DDB San Francisco has released its latest campaign for Energy Upgrade California – an organization dedicated to bringing California together to meet the state’s energy goals. The Collectors film is a metaphor designed to draw attention to the abundance of clean energy California has to offer. That is, except during peak hours from 4-9pm where … Continue reading “Energy Upgrade sheds light on Californian’s power”
Completes BBDO Network of the Year Sweep Across Major Industry Creative Competitions: ADC, Cannes, D&AD and One Show. At the 2018 Cannes Lions International Festival of Creativity, BBDO Worldwide was named Network of the Year. It’s the second year in a row and seventh time in the history of this network award that BBDO has … Continue reading “BBDO named “Network Of The Year” for record 7th time at Cannes”
The prestigious Gerety Awards, known for recognizing advertising campaigns that deeply resonate with a female audience, have unveiled their 2023 winners. This year’s panel of judges awarded a total of 4 Grand Prix, 27 Gold, 69 Silver, and 65 Bronze awards, leaving 159 entries on the shortlist. The campaigns that clinched the Grand Prix accolades … Continue reading “Gerety Awards celebrate 2023 Winners”
Arnold Worldwide has announced the return of Marissa Kelley as Executive Vice President of Strategy. Kelley’s homecoming as a high-profile “boomerang hire” reflects Arnold’s distinctive culture and commitment to inclusivity. Kelley comes back to the agency where she initiated her career, following a successful six-year tenure at Energy BBDO. In her new capacity, Kelley will … Continue reading “Marissa Kelley returns as EVP of Strategy at Arnold”
Former Colonie Colorist Jennifer Gaida, has made her new creative home at Los Angeles-based Apache. At the industry-renowned coloring & finishing company, Gaida will undoubtedly continue to break barriers in film. “There is a lot of gender imbalance in the film industry, in the role of color grading specifically,” shares Apache’s Managing Partner/EP, LaRue Anderson. … Continue reading “Colorist Jennifer Gaida moves west to Apache”