Energy BBDO launches “epic” campaign for Zap

Online real estate portal Zap, from Grupo Zap, has launched ‘The First Time in a New Home is Epic,’ a comical campaign from Energy BBDO, Brasil.

Directed by Clemente of Iconoclast, the spots celebrate the first day-to-day moments enjoyed by those who have just moved into a new house – whether it be putting up a picture, having dinner or simply walking barefoot through their new home.

The campaign features 30-second spots and 6-second films, as well as content for the brand’s social media channels. Watch below:

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Client: ZAP Imóveis

Agency: Energy BBDO
Executive Creative Directors: Alexandre Pagano and João Caetano Brasil
Creatives: Guilherme Nóbrega, Romero Cavalcanti and Raphael Quatrocci
Planning: Maria Anita Ferreira, Leandro Peralta and Patrick Sertã
Service: Gisele Pansera and Pedro Henrique Krause
RTV: Vera Jacinto, Diego Villas Bôas and Celso Groba
Media: Roberta Jablonski, Laura Fernandez and Bruno Abreu

Film Producer: Iconoclast
Director: Clemente
Assistant Director: Raquel Reis
Director of photography: André Dip (Films)​ and Rafael Franco Giacondino (Bumpers)
Director of art: ​Adriana Michalski
Costumes: Bia Rivato
Executive Director: Gregory Bogossian
Service: Mariela Costa
Executive Production:
Production Coordinator: André Bauer
Production Director: Fábio Arisaka​
Post-production Coordinator: ​Priscilla Paduano and Tutu Mesquita

Finishing: Pródigo Filmes
Finisher: Luan Luiz
Assembling: Clemente
Coordination Assistant: Everson Martins
Color: Marla Grading
Motion: Lucas Carvalho and Vinícius Kahan
Composition: Paulo Chedid​
Sound Production: Antfood
Conductor: Lou Schmidt
Sound Producer Service: Christiane Rachel

SOURCE: Energy BBDO, Brasil