Energy BBDO cracks some eggs, makes an omelet

"Incredible Egg" reboots with a nun

“Incredible Egg” reboots with a nun

For me, nothing beats a fried egg sandwich with whisky-maple bacon on a croissant in the morning. Yeah, I just displayed my “bougie.” More than pancakes. More than waffles. More than peanut butter French Toast. I like my eggs in egg form.

Why am I going on about how I like my eggs? Because Energy BBDO and The American Egg Board made me think about it in a rad, new print campaign which seeks to inspire people to think beyond fried or scrambled in its latest marketing campaign — a relaunch of the iconic “Incredible Egg.”

The campaign, which includes out of home and digital, is the first work from creative agency partner Energy BBDO, advertising AOR for the American Egg Board.


With portraits taken by director/photographer John Keatley and food shot by photographer Michael Maes, the work takes a humorous and light-hearted approach to eggs, pairing colorful characters with unexpected egg dishes How about a nun who loves her eggs deviled? Sinful. How about a stoner, they call him a ‘hippie’ right, who prefers his baked!

According to an Energy BBDO spokeswoman, in the coming weeks, the campaign will continue to ask and answer, “How Do You Like Your Eggs?” with more characters.

Out of home executions in NYC, Miami, and Chicago will launch on November 20th as unbranded teasers ask “How Do You Like Your Eggs?”

The question will be answered throughout the next two weeks in the same locations with a rotation of portraits including “Nun,” “Hippie,” and “Divorcee.”

Don’t know about you, but I am hungry!

American Egg Board, How do you like your eggs?

Agency: Energy BBDO
   Chief Creative Officer: Andrés Ordóñez
   Executive Creative Director: Josh Gross
   Executive Creative Director: Pedro Pérez
   Creative Directors: Dan McCormak, Fernando Passos
   Art Directors: Nick Sesto, Elaine Kalvelage, Hansel Quintela
   Copywriters: Mark Price, Colin O’Toole, Morgan Vines
   Junior Digital Designer: Erin Knott
   Junior Designer: Ryan Smith

   Client Service Director: Liz Gruszkievicz
   Account Supervisor: Kathryn Lyne
   Project Manager: Gabrielle Granados

   Head of Integrated Production: John Pratt
   Executive Producer: Liz Miller-Gershfeld
   Producer: Jeff Davis
   Art Producer: Antoinette Rodriguez

   Director of Print Production: Mary Day
   Print Producer: Marissa Mandarino
   Studio Production: Tom Sustan

Editorial Company: Flare
   Director of Post Production: Kendall Fash
   Editor: Drew Hall
   VFX: Jason Voke
   Audio: Sarah Krohn

Production Company: Ways & Means
   Executive Producer: Lana Kim
   Director & Portrait Photographer: John Keatley

Color: The Mill
   Colorist: Mikey Pehanich

Music Producer: Daniel Kuypers
   Music: Andrew Oye

Food Photographer: Michael Maes

Contact Colin Costello at [email protected] or follow him on Twitter @colincostello10.