FCA blitzes big game spots for digital and social

This year, instead of advertising on CBS for the Super Bowl, FCA US rolled out seven (Yes, seven) online videos this week as part of its “Big Game Blitz” strategy. The final two videos – the Ram brand’s “Roll Rams Roll” and “4th Quarter Fight” – launched today, Friday. FCA debuted the seven videos across … Continue reading “FCA blitzes big game spots for digital and social”

‘Favourite’ and ‘Roma’ lead 91st Oscar noms

Nominations for the 91st Academy Awards were announced at dawn Kumail Nanjiani (The Big Sick) and Tracee Ellis Ross (Black-ish) unveiled the list of nominees in the 24 Oscar categories starting at 8:20 a.m. ET/5:20 a.m. PT. This year, the Academy of Motion Picture Arts and Sciences nominated eight movies out of a possible ten … Continue reading “‘Favourite’ and ‘Roma’ lead 91st Oscar noms”

‘Green Book’ wins top prize at PGA awards

The Producers Guild Awards, which tees up possible winners for the Oscar Best Picture category, announced their awards which were held on January 19. Peter Farrelly’s dramedy, Green Book, which stars Viggo Mortenson and Mahershala Ali, took home the Daryl F. Zanuck Award for Theatrical Motion Pictures which, excluding the recent back-to-back discrepancies with The … Continue reading “‘Green Book’ wins top prize at PGA awards”

Marvel drops ‘Spider-Man: Far From Home’ teaser trailer

Aw yeah! After premiering last month at CCXP in Brazil and causing all kinds of chatter, Sony Pictures and Marvel Studios have finally released the first trailer for Spider-Man: Far From Home. And kids it is SPECTACULAR. There is lots to get excited about here. We quickly learn that Aunt May (Marisa Tomei) and Peter … Continue reading “Marvel drops ‘Spider-Man: Far From Home’ teaser trailer”

My real life superhero Stan Lee passes at 95

Then I discovered my first “Spider-man” comic. Here was someone I could relate to. Stan Lee will always be remembered for creating iconic Marvel superheroes Spider-Man, The Fantastic Four, The X-Men and of course my beloved Avengers. He died today and I think a little bit of myself passed away with him. Here’s why. I … Continue reading “My real life superhero Stan Lee passes at 95”

‘Mission Impossible: Fallout’ accepts mission to crush box office

DUN DUN DUN-DUN DUN DUN DUN-DUN Yep, that is Tom Cruise, Chris McQuarrie and Paramount execs humming Lalo Schifrin’s Mission Impossible theme to the bank as the critically-acclaimed sixth film in the franchise, Mission Impossible: Fallout achieved its mission of taking the worldwide box office. The film debuted with over $155.8 million globally ($61.2M domestic; … Continue reading “‘Mission Impossible: Fallout’ accepts mission to crush box office”

Review: ‘Tag’ is it for your raunchy summer comedy

Tag shows that a simple game can be the thread that binds across the miles and over the years. (EDITORS NOTE: This is a repost from the blog Just Joia Shootin the Sh*t)I was privileged to attend the world premiere at the beautiful and historic Regency Village Theater in Westwood (the formerly Fox Theater), which … Continue reading “Review: ‘Tag’ is it for your raunchy summer comedy”

‘Jurassic World: Fallen Kingdom’ chomps up box office

Chomp. Chomp. Chomp. Chomp. That’s the sound of Universal Pictures’ and Amblin Entertainment’s Jurassic World: Fallen Kingdom eating up initial box office predictions and digesting $150 million last weekend. The franchise, showing no sign of extinction, completely dominated even though critical reception was mixed, earning a 50% splat on Rotten Tomatoes. However, audiences enthusiastically went … Continue reading “‘Jurassic World: Fallen Kingdom’ chomps up box office”

‘Incredibles 2’ shatters box office estimates with incredible $180m opening

Incredible. That’s the only way to describe what Disney-Pixar’s 14-year-old-in-the-making superhero sequel did to the domestic and worldwide box office this weekend. Early estimates had predicted an opening weekend between $160 and $170 million (up from the original conservative estimate of $140M), which still would’ve been enough to overtake 2016’s Finding Dory ($135M) for highest … Continue reading “‘Incredibles 2’ shatters box office estimates with incredible $180m opening”

‘Ocean’s 8’ sets new benchmark for franchise with record domestic opening

The Sandra Bullock-led Ocean’s 8 pulled off the biggest job of all – setting a new bar as the Gary Ross female-led film had the biggest opening of any of the Ocean’s films. The film topped the box office this weekend with $41.6 million over its Fri-Sun debut. That’s both the biggest weekend gross ever … Continue reading “‘Ocean’s 8’ sets new benchmark for franchise with record domestic opening”

New low for ‘Solo’ as new ‘Star Wars’ film crashes

The numbers for Solo: A Star Wars Story were well… not force-worthy. The film is now projected to make $29.3 million this weekend, a 64 percent drop from its $84.7 million launch. The REEL360 team can hear Chewie crying. This amount would push the 10-day total for “Solo” up to $148.9 million, according to comScore, … Continue reading “New low for ‘Solo’ as new ‘Star Wars’ film crashes”

Weekend BO: So lo can you go? New ‘Star Wars’ film tanks

Is Star Wars fatigue starting to set in? Or, like the REEL360 Team, were audiences not that interested in seeing Solo: A Star Wars Story? According to comScore, the three-day opening estimates are currently sitting at $84.7 million, well below the $108.4 million Revenge of the Sith made in its first weekend. It’s also 46% … Continue reading “Weekend BO: So lo can you go? New ‘Star Wars’ film tanks”

Classic battle: “Empire Strikes Back” v “Infinity War”

(Editor’s Note: This is a repost from LA Screenwriter.) (Minor spoilers ahead.) I finally got the chance to see Avengers: Infinity War on Mother’s Day – it was part of my gift from my husband. Go see a movie while I watch the baby. (If you’re a parent, you get what an amazing gift that … Continue reading “Classic battle: “Empire Strikes Back” v “Infinity War””

“Infinity War”: New website tells you if Thanos killed you. Or not.

Who said intergalactic despot Thanos only inspired death and destruction? A brand-spanking new website says the Mad Titan also inspires creation. Well, sort of. By now, unless you’re living on Titan (Thanos’ home planet), you are aware of his plan to wipe out half of the galaxy’s life. But, the real question is not whether … Continue reading ““Infinity War”: New website tells you if Thanos killed you. Or not.”

“Black Panther,” “Stranger Things” dominate MTV Movie & TV Award noms

Wakanda! It’s official, Black Panther is king. At least for now. As the Marvel epic begins its awards run (it will get nominated for Best Picture in 2019 heard it here first), there is no better place to start than the fun and always spontaneous MTV Movie and TV Awards. Noms for this year were … Continue reading ““Black Panther,” “Stranger Things” dominate MTV Movie & TV Award noms”

“Ant-Man and The Wasp”: Marvel drops new trailer

If you’re a geek, Marvel is the gift that just keeps on giving and giving. We haven’t even caught our breath from the shocking ending of the behemoth movie event known as Avengers: Infinity Wars and Marvel goes ahead and releases a fun, new trailer for the next MCU adventure, the upcoming Ant-Man and The … Continue reading ““Ant-Man and The Wasp”: Marvel drops new trailer”

“Infinity War” sets new weekend B.O. record & more

In Disney/Marvel’s Avengers: Infinity War, intergalatic despot Thanos, otherwise known as the “Mad Titan,” hurls a moon at Robert Downey Jr.’s Iron Man. The same can be said about Disney and Marvel as the behemoth event, also known as a film, did the same to the weekend box office. The epic story, ten years in … Continue reading ““Infinity War” sets new weekend B.O. record & more”

United Airlines ends NRA discount & other news

United Airlines joins other brands in NRA boycott Chicago-based United Airlines has joined other major brands including Delta Airlines, Hertz, National and Avis car rentals as well as MetLife, Allied Van Lines and North American Van Lines in discontinuing or altering their relationships with the National Rifle Association. In a tweet, United said it is … Continue reading “United Airlines ends NRA discount & other news”

Motion, MSI, SCC, Bennett Jr., Haddish, Incredibles 2

Motion PR & AgencyMSI merge to form Motion Move over new agency Merge, there is another merger happening between two agencies. Yesterday, Chicago-based public relations and digital firm Motion PR announced its merger with AgencyMSI, the 57-year-old, integrated communications agency. Effective immediately, the two companies come together as Motion. According to the landing page on … Continue reading “Motion, MSI, SCC, Bennett Jr., Haddish, Incredibles 2”