Bud Light’s new Super Bowl spot is… legendary

(Bud Light assembles its legendary characters)

It’s like watching The Avengers of Beer come assemble. Today, Bud Light unveiled a legendary Super Bowl LV TVC that reunites notable Bud Light characters in one epic commercial, including Grammy-nominated artist Post Malone, Cedric the Entertainer, the “I Love You, Man” guy, the Bud Knight, Oracle Susana and more, as they all come together to save the popular beer.

In the new :60 Super Bowl LV commercial, Bud Light Legends, fan-favorite characters emerge from portals to help a delivery driver save an overturned Light truck, and ensure the ice-cold Bud Light makes it to the convenience store. Leveraging their combined superpowers, the Legends hilariously celebrate and recreate some of the best moments in the history of BL advertising.


WATCH: Bud Light turns last year’s Lemons into Seltzer Lemonade


“Back again for Super Bowl LV, honored to share the screen with such legends,” shared Post Malone.

“I can’t believe it’s been twenty years since some of my most memorable moments with my friends,” said Cedric the Entertainer. “I am thrilled to be featured in this year’s Super Bowl ad and loved reuniting with fellow Legends to bring some fun to the game.”

This commercial, from Wieden+Kennedy, also serves as the formal launch of the new Legends program, which recognizes the fans that have supported the beer over the years, and encourages them to ‘Join the Legendary’ at BudLightLegends.com for exclusive rewards, custom merch and legendary experiences.

Before the big game, fans are also invited to revisit some of their favorite Bud Light commercials from years past by checking out BudLight.com/Vault.

“Fans have loved and celebrated Bud Light’s role in the Super Bowl for decades, and this year, we’re excited to reunite iconic characters in the most epic way with this new spot,” says Andy Goeler, VP of Marketing. “Bud Light Legends rewards those that always go the extra mile for Bud Light, the friends that bring the fun wherever they go, and those who understand the importance of good times. Today, we invite our Legends to come along with us for the journey.”

To kick-off the program, the brand is offering the first 10,000 fans who enlist in the program at BudLightLegends.com to have their names engraved on the brew tanks used to brew their favorite beer in the St. Louis brewery.

Fans can visit Bud Light Legends to officially join.

What do you think of this spot? For a complete list of Reel 360’s Super Bowl coverage click here. Super Bowl LV airs February 7 on CBS at 6:30 PM EST, 5:30 PM CST and 3:30 PST.

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