Papa Murphy’s, the leading “take and bake” pizza brand, is launching its first brand campaign in years and first work from its new creative agency partner, our friends at The Marketing Arm, which was named last year.
The campaign, “Together we Pizza,” highlights the brand’s unique “take and bake” proposition – which differentiates it from other pizza providers. The message is “We make great pizza, so you can make the pizza great.” The tagline is “Change the way you pizza.”
In a series of anthemic and shorter-length spots, the campaign celebrates the special relationship between the Papa Murphy’s crew and their “take and bake” guests, while also capturing those “at home” moments that the brand strives to create. Accompanying the brand campaign is an online promotion offer to help encourage trial.
Click on the links below to view some of this new work:
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The new Papa Murphy’s work debuts this month in select markets across the U.S. The campaign will also include radio and digital elements.
The promise of “take and bake” provides flexibility, which is particularly timely given the high volume of pizza orders at this time of year as people gather around their television screens to watch the NFL playoffs and Big Game. There’s no need to fight the game-day rush.
CREDITS:
CLIENT: Papa Murphy’s
- Chief Marketing Officer: Kim McBee
- VP, Marketing: Tracey Ayers
- Senior Director, Marketing: Leslie Thompson
- Senior Brand ManagerL JR Foster
- Culinary Manager: Julia Eisenhut
AGENCY: The Marketing Arm
- Chief Creative Office: Harris Wilkinson
- Senior Vice President: Leo Santos
- Group Creative Director: Steve Hinckle
- Associate Creative Director: Mike Brownell
- Associate Creative Director: Claudio Venturini
- Copywriter: Nicole Gausman
- Copywriter: Caleb Bishop
- Senior Vice President: Lori Thelen
- Account Director: Sunny Bandy
- Account Supervisor: Nick Zitaglio
- Assistant Account Executive: Molly Mehle
- Senior Producer: Stephanie Murdoch
- Vice President: Diana Schroeder
- Senior Production Manager: Meredith Carpenter
- Senior Production Manager: Kelly Lenthe
- Production Coordinator: Jeanne Canright
- Vice President, Strategy: Chris Lee
- Senior Strategist: Chelsea Dynes
PRODUCTION COMPANY: Natural Selection
Director: John Suits
EDIT: Natural Selection
Editor: John Suits
MUSIC: Shuffle Stomp
FX: Warner Chappell
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