Chaka Sobhani to replace Liz Taylor as Burnett Global CCO

Who needs morning coffee when there is caffeinated news like this? Uber-talented Leo Burnett Worldwide Global Chief Creative Officer Liz Taylor is reportedly leaving the the shop. The agency has announced it is elevating Chaka Sobhani, its U.K. creative chief, to the role. She will report to Andrew Swinand, Chief Executive Officer of Leo Burnett … Continue reading “Chaka Sobhani to replace Liz Taylor as Burnett Global CCO”

Burnett, McDonald’s keep lights on for delivery

The striking new Leo Burnett campaign promotes McDonald’s McDelivery service through eye-catching OOH. Iconography has been a rising trend for well-known brands—tapping into the consumer’s strong with the brand’s typography and color. For the incredibly iconic McDonald’s, the power of the brand-free ad was demonstrated in last year’s “Iconic Stacks” campaign, where Leo Burnett London … Continue reading “Burnett, McDonald’s keep lights on for delivery”

Burnett tapped as Red Nose Day partner

Leo Burnett London has been appointed by Comic Relief as its creative partner for Red Nose Day 2022. The creative agency has been tasked with creating a 360 campaign that builds on the ‘Funny is Power’ brand platform launched to support 2021’s Red Nose Day. With a mission to drive positive change through the power … Continue reading “Burnett tapped as Red Nose Day partner”

Timber has a busy summer with Burnett, Mazda

Even with an ongoing pandemic, the visual effects & design team at Timber had a busy summer collaborating with Leo Burnett. Detroit and Garage Team Mazda. The effects house worked closely with agency creatives at Burnett on a recent Buick commercial, featuring Amazon’s Alexa. Unveiling the first-ever Buick Encore GX SUV with available Alexa built-in, … Continue reading “Timber has a busy summer with Burnett, Mazda”

Burnett Israel tackles the problem of “The Last Dorito”

Grocery deliveries are in high demand these days, often leading to extended waiting periods. This means conserving pantry items and patiently waiting your next batch of snacks can be a challenge. A fact that’s never more true than when you find yourself – “down to your last Dorito.” The lighthearted campaign, from Leo Burnett Israel, … Continue reading “Burnett Israel tackles the problem of “The Last Dorito””

Mike Davidson joins Burnett as Head of Production

Beginning February 10, Mike Davidson will join Leo Burnett Chicago as executive vice president, head of integrated production. Most recently, Davidson was head of integrated production at Wieden+Kennedy Portland, where he worked on brands including Old Spice, Kentucky Fried Chicken and Nike, and helped produce music videos for rock bands Portugal. The Man and Real … Continue reading “Mike Davidson joins Burnett as Head of Production”

Burnett Madrid honored with AICP Most Next Award

Congrats to Leo Burnett Worldwide. The agency was honored with the AICP Next Awards highest designation, “the Most Next Award,” for Leo Burnett’ Madrid’s “The Time We Have Left.” The Most Next Award is the equivalent to Best in Show for the AICP Next Awards, selected from among the winners of each category and announced … Continue reading “Burnett Madrid honored with AICP Most Next Award”

Burnett has layoffs ahead of Epsilon purchase

And this is the flip, sobering side of a huge acquisition. Monday, Reel 360 reported that Publicis Groupe had acquired data marketing giant Epsilon for $4.4 billion. Now, like the Disney acquisition of Fox, layoffs have happened. According to an AgencySpy story by Patrick Coffee, Leo Burnett has had a round of layoffs. “Leo Burnett … Continue reading “Burnett has layoffs ahead of Epsilon purchase”

Burnett promotes Nolan, Montgomery to Co-Presidents

Reporting to Andrew Swinand, Britt Nolan will oversee creative and production while Emma Montgomery focuses on growth and strategy Leo Burnett today announced the appointment of Britt Nolan, Chief Creative Officer and Emma Montgomery, Chief Strategy Officer, to Co-Presidents of the agency’s flagship office, effective immediately. Each maintains their roles as CCO and CSO, and … Continue reading “Burnett promotes Nolan, Montgomery to Co-Presidents”

Leo and Kraft are thankful for Mac and Cheese

How was your Thanksgiving? The REEL360 team is still recovering from fried turkey and lots of nuts, but we did manage to check out some spots and videos that caught our attention. This one from Kraft Heinz and Chicago’s Leo Burnett definitely appealed to our gastronomic sensibilities as we were at a Vegan Thanksgiving dinner. … Continue reading “Leo and Kraft are thankful for Mac and Cheese”

Leo appoints Chris Bergen EVP/Business Director

Chris Bergen was today named Executive Vice President, Business Director at Leo Burnett Chicago. Bergen joins the agency from We Are Unlimited, where he oversaw business leadership, new product launches and communications for the McDonald’s brand. He starts in his new position immediately and will report to Denny Grant, Head of Business Leadership, Leo Burnett … Continue reading “Leo appoints Chris Bergen EVP/Business Director”

Burnett wins Samsung Visual Display creative

The Chicago-based agency is tasked with global brand positioning, integrated communications strategy, and creative   Leo Burnett announced July 30 it has been appointed as the lead agency solution for Samsung’s global Visual Display business, following a competitive pitch. Starcom will provide media planning and buying expertise, given its role as Samsung’s global media AOR. … Continue reading “Burnett wins Samsung Visual Display creative”

Leo B launches first spot for new Serta campaign

Leo Burnett’s first commercial for Serta’s new campaign uses Monty Python styled humor to make an effective selling point. Titled, Rick Blomquist, the spot relies on the narration of a very proper sounding Englishman who talks in an excellent John Cleese kind of way. With an undertone of authority, the voiceover helps set up a … Continue reading “Leo B launches first spot for new Serta campaign”

Burnett and Samsung’s cure for “Low Battery Anxiety”

I’ve been in this situation way too many times. I’m streaming Netflix on my phone streaming Spotify and suddenly my once inviting Green Lantern-green battery icon changes color into a vile Satanic red. I sweat trying to finish up my hike and song or search desperately in the dark for my power cord. Then wham! … Continue reading “Burnett and Samsung’s cure for “Low Battery Anxiety””

Selikow leaves Burnett for DDB

DDB Chicago announced today that the agency had lured away 14-year Burnett veteran Colin Selikow to serve as Executive Creative Director on the Miller Lite and Mars Wrigley Confectionery accounts. Selikow rose to creative lead on both Samsung Mobile and United Healthcare. His team’s award-winning film entitled “Ostrich” recently earned seven Cannes Lions. “When I … Continue reading “Selikow leaves Burnett for DDB”

Burnett makes Capri Sun “Legendary”

There is no doubt that reality TV sells. But, if I’m being honest here, advertising has not done a really good job at mimicking “reality-like” situations when it comes to spots. Many times they feel forced. However, Leo Burnett has succeeded thoroughly with a new Capri Sun campaign starring Grammy-winning singer/songwriter John Legend. With a … Continue reading “Burnett makes Capri Sun “Legendary””

Burnett and P&G inspire girls in new Always work

Earlier this week, I reported on a great girls’ STEM movement Leo Burnett Chicago is doing with ComEd. Today, we see Burnett’s genuine commitment to girls in work for Always.

Three years ago, the agency and Procter & Gamble’s Always brand launched #LikeAGirl to critical acclaim. By educating millions about puberty and their cycle, the brand helped girls feel confident and inspired to reach for their goals.

The campaign makes a welcome return in a 1:20 video, this time tackling the fear of failure girls tend to experience during puberty.

Burnett’s “Van Gogh Bnb” wins Grand Prix at Cannes

(Cannes, France — 23 June 2117) It’s as if the advertising gods were sticking their collective tongues out at Publicis-Groupe’s President-CEO, Arthur Sadoun, as Burnett won the Grand Prix in Creative Effectiveness at Cannes this year.

Van Gogh Bnb, which Burnett created for The Art Institute of Chicago, displayed immense impact, increasing the museum’s attendance by 133,000 and generating $2 million in revenue, all with just a $500,000 investment.

“Creative effectiveness is about impact,” said jury president Jonathan Mildenhall, CMO of Airbnb in Adweek.