Ad Age names Burnett “Agency to Watch”


Life is really ying and yang. One minute, we are mourning Leo Burnett laying off people after the Epsilon purchase and the next we are celebrating with them.

Ad Age has named the high-profile Wacker Drive agency an, “Agency to Watch” on the 2019 A-List award rankings. The A-List pays tribute to what Ad Age calls “the big, bold risk takers are shaping the future of marketing.”

“The Agency to Watch honor on the Ad Age A-List recognizes the hard work of our people and our clients who made this possible,” said Andrew Swinand, chief executive officer, Leo Burnett Group North America. “Our clients choose us because we pride ourselves on effective creative solutions, and Ad Age has likewise recognized our industry contributions. I am so proud of our team and I know that the best is yet to come.”

ALSO READ: Burnett has layoffs ahead of Epsilon purchase

As an Agency to Watch, the Chicago-based agency has been recognized for consistently delivering the creative solutions that drive business.

“The shop is showing signs of a comeback: It was invited to more than 130 pitches in 2018, and although it had to turn down 80 percent because of conflicts, the agency says it won 72 percent of those in which it participated,” says Ad Age. “The wins for Publicis Groupe produced $90 million worth of new business.”

2019 marks the third time in seven years that Leo Burnett has been an honoree on the Ad Age A-List.

In both 2015 and 2012, the agency was named an “Agency to Watch,” earning the accolades for new business wins and impactful work, such as “Like a Girl” for Always.

Congratulations from the Reel 360 family to the Burnett family.

Source: Leo Burnett