Fans of McDonald’s got their hands on a free McFlurry via a walk-thru billboard in the latest activation to support its new brand platform, ‘Fancy a McDonald’s?’ McFlurry fans that pass by the Builder’s Yard, just under Hungerford Bridge, on London’s South Bank were able to get their free McFlurry from a ‘walk-thru’ hatch on … Continue reading “McDonald’s, Leo Burnett surprise UK audience with free McFlurries”
To launch the new Fiat Strada pick-up truck, Leo Burnett Tailor Made, Sao Paulo, Brazil, has brought back that hip-swiveling King of Rock and Roll – Elvis – in a new integrated campaign. The 2:00-minute spot follows Elvis as he takes the New Fiat Strada for a spin–complete with Elvis impersonators, several samurais and a … Continue reading “Leo Burnett revives Elvis to launch new Fiat pick-up”
Executive musical chairs in Chicago continues. Ad Age, which obtained an internal memo from Andrew Swinand, Leo Burnett North American CEO and chief executive of Publicis Communications Center, has reported that Leo Burnett Chicago Chief Creative Officer Jordan Doucette will be leaving the agency to head back home to Canada. “After much discussion and a lot of soul searching on … Continue reading “Jordan Doucette departs Leo Burnett, returns to Canada”
Leo Burnett Chicago today announced internationally awarded creative leader Adriano Matos has joined the agency as Executive Vice-President/Executive Creative Director. Matos, who was most recently Chief Creative Officer at Grey Brazil makes his return to the network after serving as a creative at Leo Burnett Tailor Made São Paulo from 2013 through 2015. Matos will … Continue reading “Leo Burnett Chicago names Adriano Matos EVP/ECD”
Musical executive chairs continues in Chicago. Ad Age is reporting that Leo Burnett Chicago president and chief strategy officer, Emma Montgomery, has resigned from her post. She leaves approximately four months after U.S. Chief Creative Officer Britt Nolan departed for DDB North America. “We are so thankful for Emma’s leadership and contributions and wish her … Continue reading “Emma Montgomery leaves Leo Burnett post”
Today, congrats are in order for Bob Winter as he was named chief creative officer of Leo Burnett Group in Detroit, overseeing creative product across the General Motors portfolio. He will report to Andrew Swinand, chief executive officer, Leo Burnett Group North America and work in lockstep with Nick Law, Publicis Groupe chief creative officer … Continue reading “Winter returns to Leo Burnett Group Detroit as CCO”
Top 20 Cannes contenders demonstrate groundbreaking creativity in a year of great change Last week, Leo Burnett Worldwide published its 31st annual Cannes Predictions, forecasting the top 20 contenders ahead of the 65th Cannes Lions International Festival of Creativity, the industry’s most prestigious global awards show. The festival will be held in Cannes, France, which … Continue reading “Leo Burnett unveils 2018 Cannes Lions predictions”
Leo Burnett recently transformed the 21st floor of its Wacker Dr. building into one of coolest spaces in Chicago. Following a thoughtful restoration that features two cafes, lush greenery, and partner rooms for Facebook, Google, and Adobe, the former reception area is now a cozy multifunctional setting that accommodates collaboration as well as privacy. The … Continue reading “Leo Burnett redefines the workplace”
Jordan Doucette has been named Executive Vice President/Executive Creative Director at Leo Burnett Chicago, according to a press release issued today. She will oversee creative for the Kellogg account. Adding a digital edge to the characters of the Kellogg brands — many of whom were created by Leo Burnett over the course of a 50-year … Continue reading “Jordan Doucette named EVP/ECD at Leo Burnett”
Maybe it’s our imagination, but it seems like we have not had too many opportunities this year to report good news out of 35 West Wacker Drive. It seems like all we have had to share is this creative leaving or an account gone. Well, today that changes for The Reel as we have some … Continue reading “Serta names Leo Burnett new creative agency”
Word on the street is that Leo Burnett, Chicago and ComEd are on a mission to get more young girls involved in science, technology, engineering and math with the help of some unlikely learning tools — racing a set of old refrigerators.
Well, we’ve been “voicing” everything from bees to dinosaurs in film and TV for decades now, so why not start doing the same for specimens in museums?
That’s exactly what the Field Museum is doing via an experiential effort from agency, Leo Burnett. Burnett, who already cleaned up at Cannes for their fantastic Art Institute VanGogh Air bnb, is no stranger to bringing a museum’s exhibits to life.
The 2017 North American Effies, touting the most effective marketers in the country, were announced Thursday, June 1, at a gala in New York.
While the Grand Effie was awarded to Burger King’s, “The McWhopper Proposal” campaign from Y&R New Zealand with contributing agencies DAVID The Agency, ABPR, Code & Theory and Turner Duckworth, several Chicago agencies did not go home empty handed.
EnergyBBDO brought home seven Effies for its Extra Gum brands, which was also deemed the second most effective marketer by the awards.
Clearly, I’m a man, but I do enjoy a bowl of Kellogg’s Special K either for breakfast or as a snack. The Fruit & Yogurt and Vanilla & Almond are my jams.
That said, the advertising, now back at Leo Burnett after a short stint at JWT, isn’t directed toward me.
It’s targeted at women, and that’s cool. But I can still appreciate the brand’s message.
That’s why this first spot since returning to Leo and the new tagline, “Own it,” is RAW — Reel Ad of the Week.
Who needs morning coffee when there is caffeinated news like this? Uber-talented Leo Burnett Worldwide Global Chief Creative Officer Liz Taylor is reportedly leaving the the shop. The agency has announced it is elevating Chaka Sobhani, its U.K. creative chief, to the role. She will report to Andrew Swinand, Chief Executive Officer of Leo Burnett … Continue reading “Chaka Sobhani to replace Liz Taylor as Burnett Global CCO”
The striking new Leo Burnett campaign promotes McDonald’s McDelivery service through eye-catching OOH. Iconography has been a rising trend for well-known brands—tapping into the consumer’s strong with the brand’s typography and color. For the incredibly iconic McDonald’s, the power of the brand-free ad was demonstrated in last year’s “Iconic Stacks” campaign, where Leo Burnett London … Continue reading “Burnett, McDonald’s keep lights on for delivery”
Leo Burnett London has been appointed by Comic Relief as its creative partner for Red Nose Day 2022. The creative agency has been tasked with creating a 360 campaign that builds on the ‘Funny is Power’ brand platform launched to support 2021’s Red Nose Day. With a mission to drive positive change through the power … Continue reading “Burnett tapped as Red Nose Day partner”
Even with an ongoing pandemic, the visual effects & design team at Timber had a busy summer collaborating with Leo Burnett. Detroit and Garage Team Mazda. The effects house worked closely with agency creatives at Burnett on a recent Buick commercial, featuring Amazon’s Alexa. Unveiling the first-ever Buick Encore GX SUV with available Alexa built-in, … Continue reading “Timber has a busy summer with Burnett, Mazda”
Grocery deliveries are in high demand these days, often leading to extended waiting periods. This means conserving pantry items and patiently waiting your next batch of snacks can be a challenge. A fact that’s never more true than when you find yourself – “down to your last Dorito.” The lighthearted campaign, from Leo Burnett Israel, … Continue reading “Burnett Israel tackles the problem of “The Last Dorito””
Beginning February 10, Mike Davidson will join Leo Burnett Chicago as executive vice president, head of integrated production. Most recently, Davidson was head of integrated production at Wieden+Kennedy Portland, where he worked on brands including Old Spice, Kentucky Fried Chicken and Nike, and helped produce music videos for rock bands Portugal. The Man and Real … Continue reading “Mike Davidson joins Burnett as Head of Production”