Leo Burnett revives Elvis to launch new Fiat pick-up

1+ To launch the new Fiat Strada pick-up truck, Leo Burnett Tailor Made, Sao Paulo, Brazil, has brought back that hip-swiveling King of Rock and Roll – Elvis – in a new integrated campaign. The 2:00-minute spot follows Elvis as he takes the New Fiat Strada for a spin–complete with Elvis impersonators, several samurais and … Continue reading “Leo Burnett revives Elvis to launch new Fiat pick-up”

Jordan Doucette departs Leo Burnett, returns to Canada

3+ Executive musical chairs in Chicago continues. Ad Age, which obtained an internal memo from Andrew Swinand, Leo Burnett North American CEO and chief executive of Publicis Communications Center, has reported that Leo Burnett Chicago Chief Creative Officer Jordan Doucette will be leaving the agency to head back home to Canada. “After much discussion and a lot of soul searching … Continue reading “Jordan Doucette departs Leo Burnett, returns to Canada”

Leo Burnett Chicago names Adriano Matos EVP/ECD

2+ Leo Burnett Chicago today announced internationally awarded creative leader Adriano Matos has joined the agency as Executive Vice-President/Executive Creative Director. Matos, who was most recently Chief Creative Officer at Grey Brazil makes his return to the network after serving as a creative at Leo Burnett Tailor Made São Paulo from 2013 through 2015. Matos … Continue reading “Leo Burnett Chicago names Adriano Matos EVP/ECD”

Emma Montgomery leaves Leo Burnett post

2+ Musical executive chairs continues in Chicago. Ad Age is reporting that Leo Burnett Chicago president and chief strategy officer, Emma Montgomery, has resigned from her post. She leaves approximately four months after U.S. Chief Creative Officer Britt Nolan departed for DDB North America. “We are so thankful for Emma’s leadership and contributions and wish … Continue reading “Emma Montgomery leaves Leo Burnett post”

Winter returns to Leo Burnett Group Detroit as CCO

2+ Today, congrats are in order for Bob Winter as he was named chief creative officer of Leo Burnett Group in Detroit, overseeing creative product across the General Motors portfolio. He will report to Andrew Swinand, chief executive officer, Leo Burnett Group North America and work in lockstep with Nick Law, Publicis Groupe chief creative … Continue reading “Winter returns to Leo Burnett Group Detroit as CCO”

Leo Burnett unveils 2018 Cannes Lions predictions

3+ Top 20 Cannes contenders demonstrate groundbreaking creativity in a year of great change Last week, Leo Burnett Worldwide published its 31st annual Cannes Predictions, forecasting the top 20 contenders ahead of the 65th Cannes Lions International Festival of Creativity, the industry’s most prestigious global awards show. The festival will be held in Cannes, France, … Continue reading “Leo Burnett unveils 2018 Cannes Lions predictions”

Leo Burnett redefines the workplace

9+ Leo Burnett recently transformed the 21st floor of its Wacker Dr. building into one of coolest spaces in Chicago. Following a thoughtful restoration that features two cafes, lush greenery, and partner rooms for Facebook, Google, and Adobe, the former reception area is now a cozy multifunctional setting that accommodates collaboration as well as privacy. … Continue reading “Leo Burnett redefines the workplace”

Jordan Doucette named EVP/ECD at Leo Burnett

8+ Jordan Doucette has been named Executive Vice President/Executive Creative Director at Leo Burnett Chicago, according to a press release issued today. She will oversee creative for the Kellogg account. Adding a digital edge to the characters of the Kellogg brands — many of whom were created by Leo Burnett over the course of a … Continue reading “Jordan Doucette named EVP/ECD at Leo Burnett”

Serta names Leo Burnett new creative agency

5+ Maybe it’s our imagination, but it seems like we have not had too many opportunities this year to report good news out of 35 West Wacker Drive. It seems like all we have had to share is this creative leaving or an account gone. Well, today that changes for The Reel as we have … Continue reading “Serta names Leo Burnett new creative agency”

Leo Burnett helps museum goers speak for specimens

Well, we’ve been “voicing” everything from bees to dinosaurs in film and TV for decades now, so why not start doing the same for specimens in museums?

That’s exactly what the Field Museum is doing via an experiential effort from agency, Leo Burnett. Burnett, who already cleaned up at Cannes for their fantastic Art Institute VanGogh Air bnb, is no stranger to bringing a museum’s exhibits to life.

EnergyBBDO, Leo Burnett score big at 2017 Effies

The 2017 North American Effies, touting the most effective marketers in the country, were announced Thursday, June 1, at a gala in New York.

While the Grand Effie was awarded to Burger King’s, “The McWhopper Proposal” campaign from Y&R New Zealand with contributing agencies DAVID The Agency, ABPR, Code & Theory and Turner Duckworth, several Chicago agencies did not go home empty handed.

EnergyBBDO brought home seven Effies for its Extra Gum brands, which was also deemed the second most effective marketer by the awards.

Leo Burnett and Special K “own” RAW this week

Clearly, I’m a man, but I do enjoy a bowl of Kellogg’s Special K either for breakfast or as a snack. The Fruit & Yogurt and Vanilla & Almond are my jams.

That said, the advertising, now back at Leo Burnett after a short stint at JWT, isn’t directed toward me.

It’s targeted at women, and that’s cool. But I can still appreciate the brand’s message.

That’s why this first spot since returning to Leo and the new tagline, “Own it,” is RAW — Reel Ad of the Week.

Burnett Israel tackles the problem of “The Last Dorito”

1+ Grocery deliveries are in high demand these days, often leading to extended waiting periods. This means conserving pantry items and patiently waiting your next batch of snacks can be a challenge. A fact that’s never more true than when you find yourself – “down to your last Dorito.” The lighthearted campaign, from Leo Burnett … Continue reading “Burnett Israel tackles the problem of “The Last Dorito””

Mike Davidson joins Burnett as Head of Production

1+ Beginning February 10, Mike Davidson will join Leo Burnett Chicago as executive vice president, head of integrated production. Most recently, Davidson was head of integrated production at Wieden+Kennedy Portland, where he worked on brands including Old Spice, Kentucky Fried Chicken and Nike, and helped produce music videos for rock bands Portugal. The Man and … Continue reading “Mike Davidson joins Burnett as Head of Production”

Burnett’s Taylor, BBDO’s Filip among Gerety judges

1+ Global CCO at Leo Burnett and CCO at Publicis Communications North America, Liz Taylor and Energy BBDO’s SVP and ECD, Iona Filip, will represent Chicago as judges for the global Gerety Awards. The awards, now in its second year was founded by Epica Awards alumni Lucía Ongay and Joe Brooks. Lizette Williams, head of cultural engagement and … Continue reading “Burnett’s Taylor, BBDO’s Filip among Gerety judges”

Burnett, Framestore wield sword for Nintendo: Pokémon

3+ Nintendo has debuted a launch film for its highly anticipated new Switch game, Pokémon Sword and Shield. Working with Leo Burnett – Chicago and Framestore Pictures, service production company – LS Productions – took the high-profile VFX shoot to the Cotswolds. Directed by Murray Butler, the spot shows off Sword and Shield’s gameplay by manifesting the … Continue reading “Burnett, Framestore wield sword for Nintendo: Pokémon”

Burnett Madrid honored with AICP Most Next Award

1+ Congrats to Leo Burnett Worldwide. The agency was honored with the AICP Next Awards highest designation, “the Most Next Award,” for Leo Burnett’ Madrid’s “The Time We Have Left.” The Most Next Award is the equivalent to Best in Show for the AICP Next Awards, selected from among the winners of each category and … Continue reading “Burnett Madrid honored with AICP Most Next Award”

Ad Age names Burnett “Agency to Watch”

2+ Life is really ying and yang. One minute, we are mourning Leo Burnett laying off people after the Epsilon purchase and the next we are celebrating with them. Ad Age has named the high-profile Wacker Drive agency an, “Agency to Watch” on the 2019 A-List award rankings. The A-List pays tribute to what Ad … Continue reading “Ad Age names Burnett “Agency to Watch””

Burnett has layoffs ahead of Epsilon purchase

2+ And this is the flip, sobering side of a huge acquisition. Monday, Reel 360 reported that Publicis Groupe had acquired data marketing giant Epsilon for $4.4 billion. Now, like the Disney acquisition of Fox, layoffs have happened. According to an AgencySpy story by Patrick Coffee, Leo Burnett has had a round of layoffs. “Leo … Continue reading “Burnett has layoffs ahead of Epsilon purchase”