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American Family insurance assembles with Captain America
  • Reel Ad of the Week

American Family insurance assembles with Captain America

By Reel 360 Feb 5, 2025
American Family Insurance is teaming up with Marvel Studios’ Captain America: Brave New World to highlight a shared mission: protection. The collaboration draws a powerful co...
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What 2025 holds for film and TV production
  • PRODUCTION CENTRAL

What 2025 holds for film and TV production

By Reel 360 Jan 31, 2025
After a turbulent 2023, marked by historic dual strikes that brought Hollywood, Illinois, Georgia and New York to a standstill, many hoped 2024 would usher in a full recovery f...
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Kiehl’s goes into hairy territory to promote body positivity
  • REEL NEW YORK

Kiehl’s goes into hairy territory to promote body positivity

By Reel 360 Jan 24, 2025
Skincare leader Kiehl's has taken its commitment to body positivity a step further by breaking societal taboos with the launch of "Pubic Display Type." This groundbreaking font...
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Apple TV+ Brings ‘Severance’ to life at Grand Central Station
  • REEL NEW YORK

Apple TV+ Brings ‘Severance’ to life at Grand Central Station

By Reel 360 Jan 19, 2025
Talk about getting a show on track. Sorry couldn't resist the pun. On January 14th, New York City commuters were greeted by an unusual spectacle at Grand Central Station’s Va...
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A Real Pain, Dune 2, Fallout among WGA Awards noms
  • Awards Season

A Real Pain, Dune 2, Fallout among WGA Awards noms

By Reel 360 Jan 17, 2025
The Writers Guild of America (WGA) has announced its nominees for the 2025 WGA Awards, spotlighting a dynamic mix of Oscar frontrunners, surprises, and shifts caused by ineligi...
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Hanes says if we ain’t flaunting our drawers, refresh them
  • Reel Ad of the Week

Hanes says if we ain’t flaunting our drawers, refresh them

By Colin Costello Jan 16, 2025
There’s nothing quite like the confidence boost that comes from wearing great underwear. A fresh, comfortable pair can make you feel unstoppable—whether you’re tackling a...
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Writers Guild postpones nominations announcement again
  • Awards Season

Writers Guild postpones nominations announcement again

By Reel 360 Jan 13, 2025
The 2025 Writers Guild Awards nominations have been postponed indefinitely due to the ongoing wildfires in Los Angeles. Initially scheduled for January 9, the announcement was ...
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ZUGU address digital lives after they end in new campaign
  • REEL NEW YORK

ZUGU address digital lives after they end in new campaign

By Reel 360 Jan 12, 2025
Millions of people share an unspoken modern anxiety: what happens to their private digital lives after they’re gone? ZUGU, the premium iPad case brand, has teamed up with cre...
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AAF introduces 2025 Advertising Hall of Fame inductees
  • Advertising Awards

AAF introduces 2025 Advertising Hall of Fame inductees

By Reel 360 Dec 12, 2024
The American Advertising Federation (AAF), often referred to as "The Unifying Voice for Advertising," has revealed the inductees for its prestigious 2025 Advertising Hall of Fa...
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Omnicom agrees to acquire Interpublic in $13B deal
  • REEL BUSINESS

Omnicom agrees to acquire Interpublic in $13B deal

By Reel 360 Dec 9, 2024
Omnicom Group Inc. and Interpublic Group of Companies, Inc. (NYSE: IPG) have announced a definitive agreement to merge, combining their expertise to create a premier global mar...
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Disney short debuts new verse to It’s a Small World
  • REEL NEW YORK

Disney short debuts new verse to It’s a Small World

By Reel 360 Dec 5, 2024
The Walt Disney Company has unveiled The Last Verse, a heartfelt short film celebrating the legendary songwriting duo Richard and Robert Sherman and their enduring contribution...
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Exclusivity is a relic of advertising’s past
  • POV

Exclusivity is a relic of advertising’s past

By Luke Lashley Dec 5, 2024
Wind the clock back to 2003--for those of you working in 2003. Imagine you are an ad creative chomping at the bit over an upcoming shoot two months away. But first things first...
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Thanksgiving B.O. breaks records with Moana 2, Wicked
  • Film

Thanksgiving B.O. breaks records with Moana 2, Wicked

By Reel 360 Dec 2, 2024
This year’s Thanksgiving weekend delivered a record-breaking $272 million in domestic box office sales, driven by three blockbuster films: Disney’s Moana 2, Universal’s W...
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Red One dominates quiet weekend
  • Film

Red One dominates quiet weekend

By Reel 360 Nov 17, 2024
Amazon/MGM’s Red One claimed the top spot at the box office this weekend, debuting with $34.1 million across 4,032 theaters in North America. Despite its strong opening, the ...
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Tom Cruise’s last Mission? Watch Final Reckoning trailer
  • Trailers

Tom Cruise’s last Mission? Watch Final Reckoning trailer

By Reel 360 Nov 12, 2024
Tom Cruise is back in action in the newly released teaser for Mission: Impossible — The Final Reckoning, marking what could be his last appearance as Ethan Hunt. In the e...
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VaynerMedia unwraps a brainiac-ky Zaddy for Xmas
  • HOLIDAY SPIRIT

VaynerMedia unwraps a brainiac-ky Zaddy for Xmas

By Reel 360 Nov 11, 2024
Duracell’s latest holiday campaign introduces a fresh, quirky character: the “Duracell Scientist.” This bespectacled, lab-coat-clad “hunky brainiac” is set to bring s...
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Venom dances to the top of the Box Office again
  • Film

Venom dances to the top of the Box Office again

By Reel 360 Nov 10, 2024
Sony and Marvel’s Venom: The Last Dance has continued to lead the box office for a third consecutive weekend, pulling in $16.2 million. Despite this achievement, its performa...
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New AI-animated campaign targets book bans
  • REEL NEW YORK

New AI-animated campaign targets book bans

By Reel 360 Nov 10, 2024
ROOF Studio has teamed up with the National Coalition Against Censorship (NCAC) and INNOCEAN USA for “Villains Against Evil,” a dynamic campaign aiming to highlight the dan...
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Kamala Harris offers Maya Rudolph’s Kamala hope on SNL
  • REEL POLITICS

Kamala Harris offers Maya Rudolph’s Kamala hope on SNL

By Reel 360 Nov 4, 2024
Vice President Kamala Harris made a surprise cameo on SNL, just days before Election Day, where she offered some encouragement to her comedic counterpart, played by Maya Rudolp...
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Keurig and Kendrick decide to brew + chill at home
  • REEL NEW YORK

Keurig and Kendrick decide to brew + chill at home

By Colin Costello Oct 23, 2024
Keurig has partnered with Academy Award-nominated actress Anna Kendrick to launch the playful Brew It All campaign, highlighting the ease of enjoying iced coffee at home with K...
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