Skincare leader Kiehl’s has taken its commitment to body positivity a step further by breaking societal taboos with the launch of “Pubic Display Type.” This groundbreaking font, crafted from real human pubic hair, is a creative response to censorship and a celebration of self-care for all areas of the body, including the most intimate ones.
The font is part of Kiehl’s ongoing effort to destigmatize conversations about body hair and skincare for sensitive areas. In 2024, the brand ventured into intimate care with products like the Ingrown Hair & Tone Corrective Drops and Over & Under Cream-to-Powder Body Deodorant. These offerings address common issues such as irritation and ingrown hairs while being suitable for all skin types and tones.
The original campaign (to your right) for Kiehl’s intimate care line featured authentic imagery of models proudly displaying visible pubic hair, challenging outdated beauty standards. However, in certain locations, these visuals were censored. Instead of backing down, Kiehl’s embraced the controversy, using it as a catalyst to amplify its message about body positivity and self-care.
“As trusted skincare experts since 1851, we know every part of the body deserves respect and care,” said Jon Sáenz, Global Brand President of Kiehl’s. “Censorship of our campaign only reinforced our belief that we need to have open, honest conversations about body hair and intimate skincare. Pubic hair is natural, and it’s time society stops treating it as taboo.”
In response, Kiehl’s unveiled “Pubic Display Type” on January 22, 2025, accompanied by striking visuals with headlines composed entirely of pubic hair. The provocative messages include:
- “Our photos of models with pubic hair were censored, so we removed the models.”
- “Pubic hair don’t care.”
- “Apologies, we won’t show pubic hair ever again.”
These visuals are being shared across Kiehl’s digital platforms to spark meaningful conversations about embracing diversity and rejecting outdated norms.
The campaign underscores Kiehl’s belief that self-care knows no boundaries and no part of the body should be hidden or censored. From head to toe—and everywhere in between—Kiehl’s advocates for skincare solutions that respect and celebrate all aspects of human individuality.
By turning censorship into an opportunity for creativity, Kiehl’s has reaffirmed its commitment to inclusivity and authenticity, encouraging consumers to embrace and care for their bodies unapologetically.
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