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Bats, monsters and goal-line madness: What to watch this weekend
  • TV

Bats, monsters and goal-line madness: What to watch this weekend

By Reel 360 Oct 3, 2025
From crack-of-the-bat October to fourth-quarter chaos, this weekend is loaded with things to watch. The Phillies headline the NLDS while the ALDS hums in the background, the be...
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Schmigadoon! is marching to Broadway in 2026
  • Broadway

Schmigadoon! is marching to Broadway in 2026

By Reel 360 Oct 2, 2025
The Golden Age spoof that stole Apple TV+ hearts, Schmigadoon!, will kick up its heels on Broadway next spring—previews begin April 4, with opening night on April 20, an...
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eBay rolls out “eBay Stories,” a global brand push
  • REEL NEW YORK

eBay rolls out “eBay Stories,” a global brand push

By Reel 360 Oct 1, 2025
eBay is launching “eBay Stories,” a new global brand campaign that celebrates the personal stories and passions behind every purchase on the marketplace. Built with eBay’...
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Droga5 strengthens global leadership with new appointments
  • REEL MOVES/NEW YORK

Droga5 strengthens global leadership with new appointments

By Reel 360 Sep 30, 2025
Droga5 has announced three senior leadership appointments aimed at strengthening its global network and unifying its creative operations across markets. Effective immediatel...
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Reframing the CMO: GALE x Forbes present new findings
  • REEL BUSINESS

Reframing the CMO: GALE x Forbes present new findings

By Reel 360 Sep 24, 2025
GALE has released new research with Forbes Insights that reframes the modern Chief Marketing Officer as a builder of enterprise growth. In “The Business-Architect CMO: Bu...
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Cologuard turns fright into funny with Matthew Lillard
  • REEL NEW YORK

Cologuard turns fright into funny with Matthew Lillard

By Reel 360 Sep 23, 2025
The latest spot from Cologuard swaps jump scares for belly laughs, using classic horror language to make colon cancer screening feel stigma-free and straightforward. Directed b...
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ICYMI: The Best Ads of August
  • Reel Ad of the Week

ICYMI: The Best Ads of August

By Colin Costello Sep 23, 2025
August 2025 delivered one of the most eclectic mixes of brand storytelling we’ve seen all year. From insurance companies leaning on NFL quarterbacks to Nike turning football ...
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Topgolf launches new “Topgolf Has Football” campaign
  • REEL NEW YORK

Topgolf launches new “Topgolf Has Football” campaign

By Reel 360 Sep 16, 2025
Topgolf is doubling down on fun this fall. The brand today unveiled a new campaign, developed in partnership with creative agency of record Anomaly, that puts one message front...
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Blue Moon turns 30—and “Orange” gets new name
  • REEL NEW YORK

Blue Moon turns 30—and “Orange” gets new name

By Reel 360 Sep 14, 2025
To mark three decades of citrus-kissed pints, Blue Moon is having a little fun with language. The brand is “officially” rebranding orange as BlueMoonGarnish—a cheeky nod ...
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New York Lottery has more up its sleeve with NYL+
  • Reel Ad of the Week

New York Lottery has more up its sleeve with NYL+

By Colin Costello Sep 12, 2025
New Yorkers aren’t exactly trusting when a brand promises “more.” That’s the brilliant tension McCann New York plays with in “Nothing Up Our Sleeve,” a surreal, sle...
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Ford introduces new global campaign – Ready, Set, Ford
  • REEL NEW YORK

Ford introduces new global campaign – Ready, Set, Ford

By Reel 360 Sep 10, 2025
Ford is opening a new chapter with “Ready Set Ford,” a sweeping brand platform designed to re-energize the 122-year-old automaker and reconnect it with customers in a marke...
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Merman’s Lev Pakman directs Arch Manning for Warby Parker
  • REEL NEW YORK

Merman’s Lev Pakman directs Arch Manning for Warby Parker

By Reel 360 Sep 10, 2025
“People said I don’t look like your average football player,” says Arch Manning, tossing a ball while sporting glasses in a new commercial for Warby Parker. The playfu...
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Bumble hits the right note with an ode to real connection
  • REEL NEW YORK

Bumble hits the right note with an ode to real connection

By Reel 360 Sep 9, 2025
Following last week’s launch of its new brand platform, For The Love of Love, Bumble has unveiled a powerful film that celebrates real, authentic love—no filters, no gloss,...
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GALE brings back Bailey Dougherty
  • REEL MOVES/NEW YORK

GALE brings back Bailey Dougherty

By Reel 360 Sep 9, 2025
GALE has rehired Bailey Dougherty in a newly created dual role as Chief People and Product Officer, tasking her with advancing the shop’s innovation agenda while strengthenin...
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Lady Gaga, Sabrina Carpenter, Ariana Grande, top MTV VMAs
  • Music

Lady Gaga, Sabrina Carpenter, Ariana Grande, top MTV VMAs

By Reel 360 Sep 8, 2025
Lady Gaga, Sabrina Carpenter, Ariana Grande, Rosé and Bruno Mars were among the night’s standouts at the 2025 MTV Video Music Awards (VMAs), broadcast live from UBS Arena in...
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The Conjuring: Last Rites startles the box office… in a good way
  • Film

The Conjuring: Last Rites startles the box office… in a good way

By Reel 360 Sep 8, 2025
Warner Bros. kept horror on top this weekend as The Conjuring: Last Rites opened to $83.0M, more than double the original Conjuring’s $41.9M debut in 2013 and the biggest hor...
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American Haiku names Jessica Kingsbery CEO
  • REEL MOVES/NEW YORK

American Haiku names Jessica Kingsbery CEO

By Reel 360 Sep 5, 2025
American Haiku today announced that Jessica Kingsbery has been named its first-ever Chief Executive Officer. In the newly created role, Kingsbery will oversee the agency’s ...
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Timothée Chalamet leads high-octane story for Lucid Gravity
  • Reel Ad of the Week

Timothée Chalamet leads high-octane story for Lucid Gravity

By Reel 360 Sep 5, 2025
Lucid Group, Inc., maker of the world’s most advanced electric vehicles, today unveiled “Driven,” an adrenaline-fueled brand story headlined by Academy Award nominee Timo...
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Howard Stern delays SiriusXM return
  • MEDIA

Howard Stern delays SiriusXM return

By Lexi Carson Sep 2, 2025
Howard Stern will reveal all... just not yet. The host had been slated to return to his SiriusXM show on Tuesday, September 2, after weeks of promos promised a big reveal amid...
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Nissan’s Heisman House hits the road for Season 15
  • SPORTS

Nissan’s Heisman House hits the road for Season 15

By Colin Costello Aug 28, 2025
For 15 years, Nissan’s Heisman House has been a fall tradition—bringing together legends of college football for a season of hijinks, rivalry, and camaraderie. But this yea...
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