Keurig and Kendrick decide to brew + chill at home

Keurig Kendrick

Keurig has partnered with Academy Award-nominated actress Anna Kendrick to launch the playful Brew It All campaign, highlighting the ease of enjoying iced coffee at home with Keurig’s newest innovation, the K-Brew+Chill brewer. The fun campaign contrasts the iconic celebrity coffee shop run with the convenience of brewing iced coffee at home, thanks to Keurig’s latest technology.

Developed by Havas New York and Formula, the creative kicked off with a fun series of paparazzi-style moments featuring Kendrick in quirky outfits, dodging photographers while trying to grab her iced coffee. These playful teasers led to the reveal of Kendrick’s new role as Keurig’s “Iced at Home” ambassador, emphasizing that the K-Brew+Chill makes iced coffee runs a thing of the past. Watch below:



“Some of my happiest moments in life are when I’m enjoying iced coffee, but some of my least favorite moments have been the pictures that have circulated when I’ve been caught-off guard exiting the coffee shop,” said actress and director Kendrick. “As someone who loves staying in and enjoying the comfort of home, the new K-Brew+Chill brewer from Keurig is a game-changer—no more running out just to get my fix!  It’s amazing to be able to brew iced coffee at home that’s as cold and refreshing as what I’d get at my favorite coffee shop, all without leaving the house. I’m thrilled to partner with Keurig to share my new favorite brewer with other iced coffee lovers!”

The campaign also comes to life through a series of strategic and creative executions, including ad spots, social media posts from Kendrick, and a playful take on paparazzi photos that capture her “off-guard” during supposed coffee runs.

“We’ve all debated whether that iced coffee run is really worth leaving the house before you’re ready to face the day. This campaign shows how the K-Brew+Chill brewer’s first-of-its-kind technology can revolutionize your routine—no more unnecessary coffee runs. Just fresh-brewed iced coffee from the comfort of your home,” noted Becky Opdyke, Senior VP of Marketing at Keurig Dr Pepper.

“We had a blast bringing the versatility of the K-Brew+Chill to life, showing that your coffee runs can now stay inside—no need to leave your home or even your cozy blanket, adds Dan Lucey, Chief Creative Officer and Co-CEO at Havas New York.

The campaign included a 30-second hero video, along with shorter clips available across CTV and OLV platforms. Kendrick can now be seen in her directorial debut, Woman of the Hour ,on Netflix.

CREDITS:

BRAND: KDP

  • Patrick Minogue: President, US Coffee
  • Becky Opdyke: SVP, Keurig Systems Marketing
  • Lindsay Fermano: Sr Director, Keurig Brand
  • Mark Shorey: Director, Content
  • Jodie Rasanen – Sr. Brand Manager
  • Megan VanDuyne – Brand Manager
  • Josh Karpf – Sr. Director, Media and Cultural Marketing
  • Iana Georgiev, Manager, Cultural Marketing
  • Kayla Schmalz, Associate Manager, Cultural Marketing
  • Ali Sayles, Manager, Media

CREATIVE AGENCY: Havas NY

  • Sarah Collinson, CEO
  • Dan Lucey, Chief Creative Officer
  • John Parker, Executive Creative Director
  • Camille Walker, Art Director
  • Caroline Alter, Copywriter
  • Melissa Tifrere, Head of Production
  • Jenna Gartland, Executive Producer
  • Katy Milmoe, Group Account Director
  • Kayla Friedman, Sr. Account Director
  • Sarah Poluha, Group Strategy Director
  • Elisabeth Ng, Sr. Project Manager
  • Diane Wolfe, Senior Business Manager
  • Jamie Whitfield, Senior Talent Specialist

PR AGENCY: Havas Formula

  • Tara Reid, CEO
  • Jarrod Walpert, Chief Creative Officer
  •  Katie Lippmann, President
  • Brandy Stone, Executive Vice President
  • Jamie Casarola, Vice President
  • Daria Peace, Associate Director
  • Alexa Scarpitta, Account Supervisor
  • Mikayla Murphy, Senior Account Executive
  • Rebecca Leon, Senior Account Executive

MEDIA AGENCY: Publicis

  • Francis Anderson, SVP Strategy 
  • Christopher Sparks, SVP Planning
  • Meegan Flanigan, VP Planning
  • Kunal Rege, AD Strategy
  • Jillian Mezzetta, AD Planning 
  • Alison Agruna, AD Planning

Talent Partnership Advisors (TPA)

  • Keith Gelman 
  • Lizzie Finnegan

PRODUCTION COMPANY: O Positive

  • Director: Jess Coulter
  • Executive Producers: Ralph Laucella, Marc Grill
  • Producer: Megan Miller
  • First AD: Greg Jenks
  • Production Designer: Maia Javan
  • DP: Kris Kachikis

EDIT: Arcade Edit

  • Editor: Kyle Brown
  • Executive Producer: Sila Soyer
  • Producer: Andrew Cravotta
  • Flame Artist: Tristian Wake 

MUSIC: Mophonics/Heard City

  • Audio: Phil Loeb @ Heard City  

COLOR: Company 3

  • Tim Masik @ Company3  

CAMPAIGN IMAGERY:

  • Photographer: Rob Howard

PAPARAZZI PRODUCTION:

  • Production Co.:  ESW Productions
  • Photographer: Stewart Cook
  • Producer: Elle Sullivan Wilson


This article was brought to you for FREE. Independent Journalism is not. Please support Reel 360 News and Reel Chicago by donating here.


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Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on X at @colinthewriter1

Keurig Kendrick

Keurig has partnered with Academy Award-nominated actress Anna Kendrick to launch the playful Brew It All campaign, highlighting the ease of enjoying iced coffee at home with Keurig’s newest innovation, the K-Brew+Chill brewer. The fun campaign contrasts the iconic celebrity coffee shop run with the convenience of brewing iced coffee at home, thanks to Keurig’s latest technology.

Developed by Havas New York and Formula, the creative kicked off with a fun series of paparazzi-style moments featuring Kendrick in quirky outfits, dodging photographers while trying to grab her iced coffee. These playful teasers led to the reveal of Kendrick’s new role as Keurig’s “Iced at Home” ambassador, emphasizing that the K-Brew+Chill makes iced coffee runs a thing of the past. Watch below:



“Some of my happiest moments in life are when I’m enjoying iced coffee, but some of my least favorite moments have been the pictures that have circulated when I’ve been caught-off guard exiting the coffee shop,” said actress and director Kendrick. “As someone who loves staying in and enjoying the comfort of home, the new K-Brew+Chill brewer from Keurig is a game-changer—no more running out just to get my fix!  It’s amazing to be able to brew iced coffee at home that’s as cold and refreshing as what I’d get at my favorite coffee shop, all without leaving the house. I’m thrilled to partner with Keurig to share my new favorite brewer with other iced coffee lovers!”

The campaign also comes to life through a series of strategic and creative executions, including ad spots, social media posts from Kendrick, and a playful take on paparazzi photos that capture her “off-guard” during supposed coffee runs.

“We’ve all debated whether that iced coffee run is really worth leaving the house before you’re ready to face the day. This campaign shows how the K-Brew+Chill brewer’s first-of-its-kind technology can revolutionize your routine—no more unnecessary coffee runs. Just fresh-brewed iced coffee from the comfort of your home,” noted Becky Opdyke, Senior VP of Marketing at Keurig Dr Pepper.

“We had a blast bringing the versatility of the K-Brew+Chill to life, showing that your coffee runs can now stay inside—no need to leave your home or even your cozy blanket, adds Dan Lucey, Chief Creative Officer and Co-CEO at Havas New York.

The campaign included a 30-second hero video, along with shorter clips available across CTV and OLV platforms. Kendrick can now be seen in her directorial debut, Woman of the Hour ,on Netflix.

CREDITS:

BRAND: KDP

  • Patrick Minogue: President, US Coffee
  • Becky Opdyke: SVP, Keurig Systems Marketing
  • Lindsay Fermano: Sr Director, Keurig Brand
  • Mark Shorey: Director, Content
  • Jodie Rasanen – Sr. Brand Manager
  • Megan VanDuyne – Brand Manager
  • Josh Karpf – Sr. Director, Media and Cultural Marketing
  • Iana Georgiev, Manager, Cultural Marketing
  • Kayla Schmalz, Associate Manager, Cultural Marketing
  • Ali Sayles, Manager, Media

CREATIVE AGENCY: Havas NY

  • Sarah Collinson, CEO
  • Dan Lucey, Chief Creative Officer
  • John Parker, Executive Creative Director
  • Camille Walker, Art Director
  • Caroline Alter, Copywriter
  • Melissa Tifrere, Head of Production
  • Jenna Gartland, Executive Producer
  • Katy Milmoe, Group Account Director
  • Kayla Friedman, Sr. Account Director
  • Sarah Poluha, Group Strategy Director
  • Elisabeth Ng, Sr. Project Manager
  • Diane Wolfe, Senior Business Manager
  • Jamie Whitfield, Senior Talent Specialist

PR AGENCY: Havas Formula

  • Tara Reid, CEO
  • Jarrod Walpert, Chief Creative Officer
  •  Katie Lippmann, President
  • Brandy Stone, Executive Vice President
  • Jamie Casarola, Vice President
  • Daria Peace, Associate Director
  • Alexa Scarpitta, Account Supervisor
  • Mikayla Murphy, Senior Account Executive
  • Rebecca Leon, Senior Account Executive

MEDIA AGENCY: Publicis

  • Francis Anderson, SVP Strategy 
  • Christopher Sparks, SVP Planning
  • Meegan Flanigan, VP Planning
  • Kunal Rege, AD Strategy
  • Jillian Mezzetta, AD Planning 
  • Alison Agruna, AD Planning

Talent Partnership Advisors (TPA)

  • Keith Gelman 
  • Lizzie Finnegan

PRODUCTION COMPANY: O Positive

  • Director: Jess Coulter
  • Executive Producers: Ralph Laucella, Marc Grill
  • Producer: Megan Miller
  • First AD: Greg Jenks
  • Production Designer: Maia Javan
  • DP: Kris Kachikis

EDIT: Arcade Edit

  • Editor: Kyle Brown
  • Executive Producer: Sila Soyer
  • Producer: Andrew Cravotta
  • Flame Artist: Tristian Wake 

MUSIC: Mophonics/Heard City

  • Audio: Phil Loeb @ Heard City  

COLOR: Company 3

  • Tim Masik @ Company3  

CAMPAIGN IMAGERY:

  • Photographer: Rob Howard

PAPARAZZI PRODUCTION:

  • Production Co.:  ESW Productions
  • Photographer: Stewart Cook
  • Producer: Elle Sullivan Wilson


This article was brought to you for FREE. Independent Journalism is not. Please support Reel 360 News and Reel Chicago by donating here.


This image has an empty alt attribute; its file name is Costello_Colin-e1577461259599.jpg

Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on X at @colinthewriter1