Must Read Archives · | Reel 360 - At the intersection of Advertising, Entertainment, Media and Production

Trailer Park

John Carpenter releases teaser for ‘Halloween Kills’

By Reel 360 Jul 8, 2020 0 Comment

Universal has once again shuffled its release schedule due to the coronavirus COVID-19 pandemic. The studio has shifted three of its Blumhouse titles to 2021 and beyond, includ...

Reel Moves/Atlanta

Hall, Alexander are ready to get Pop’N with new agency

By Reel 360 Jul 8, 2020 0 Comment

Lori J. Hall and Jessica D. Lane Alexander want brands to show Black consumers they value their lives and not just the dollars they spend. The two former entertainment executiv...

REEL MOVES/NEW YORK

NY Wine & Grape Foundation pairs w/ Padilla

By Reel 360 Jul 8, 2020 0 Comment

The New York Wine & Grape Foundation (NYWGF) has announced a new partnership with integrated marketing firm Padilla headquartered in Minneapolis with offices in New York, C...

In memoriam

Nick Cordero, Broadway star, dead at 41

By Laura Day Jul 7, 2020 0 Comment

Nick Cordero may have made his name on Broadway playing the rough and tough guys, but those who knew him can not say enough about his warmth and kindness. Cordero died on Sunda...

Eats

Taco Bell introduces the Grilled Cheese Burrito

By Reel 360 Jul 6, 2020 0 Comment

Taco Bell is now serving up a new twist on a classic grilled cheese sandwich. With cheese on the inside and the outside, the Grilled Cheese Burrito is Taco Bell's cheesiest new...

International

UPDATED: McDonald’s makes splash with recycled straws

By Reel 360 Jul 3, 2020 0 Comment

McDonald’s Austria is replacing plastic straws with recyclable paper ones as part of the fast food giant's global packaging and recycling s...

Reel Ad of the Week

Ogilvy Health enlists Jason Voorhees for COVID-19 PSA

By Colin Costello Jul 3, 2020 0 Comment

Over the last few months, we have seen actors, athletes, musicians, and TV personalities, from Jennifer Aniston to "Ahnuld," donning masks to promote wearing them during the C...

REEL MOVES/LA

GALE adds Geoff Edwards as ECD

By Reel 360 Jul 3, 2020 0 Comment

GALE has bolstered its creative roster by adding 20-year advertising and entertainment industry veteran Geoff Edwards to its leadership team. The new Executive Creative Directo...

HBO renews ‘Curb Your Enthusiasm’ for 11th season

By Reel 360 Jul 2, 2020 0 Comment

Pretty-pretty good. HBO has renewed the Emmy® and Golden Globe-winning comedy series Curb Your Enthusiasm, starring Larry David, for an eleventh season, it was announced tod...

Awards Season

SAG Awards pushed to 2021

By Reel 360 Jul 2, 2020 0 Comment

SAG Awards® Executive Producer Kathy Connell today announced that the 27th Annual Screen Actors Guild Awards® will now take place on Sunday, March 14, 2021, at 8 p.m. (ET...

Union News

WGA reveals details of new deal with studios, networks

By Reel 360 Jul 2, 2020 0 Comment

Yesterday, we reported the Writers Guild of America Negotiating Committee unanimously approved a tentative agreement with the Association of Motion Picture and Television Produ...

REEL NEW YORK

Glow brings AR ‘Snowpiercer’ to life

By Colin Costello Jul 1, 2020 0 Comment

With COVID-19 numbers on the rise again and many theaters still shut down, television entertainment properties are experiencing increased viewership. Audiences are thirsty for ...

Union News

WGA and AMPTP reach tentative agreement

By Reel 360 Jul 1, 2020 0 Comment

The Writers Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP) have reached a tentative deal on a new film and TV contract. Negotiations...

Curtain Calls

Broadway will remain shut down until early Jan 2021

By Laura Day Jul 1, 2020 0 Comment

Broadway’s stages will stay dark for the coming months. The shutdown is now set to extend through early January. Broadway League announced producers have offered refunds a...

In memoriam

Comedy icon Carl Reiner passes at 98

By Reel 360 Jun 30, 2020 0 Comment

Carl Reiner will be missed. The 98 year old passed away from natural causes at his home in Beverly Hills Monday night. Having starred in Broadway musicals before furth...

DuVernay, Kaepernick team up for Netflix series

By Reel 360 Jun 30, 2020 0 Comment

The adolescent life of all-star athlete and activist Colin Kaepernick will come to television screens around the world in Colin in Black & White, a new scripted limited se...

Union News

SAG-AFTRA Board approves agreement with AMPTP

By Reel 360 Jun 30, 2020 0 Comment

The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) National Board of Directors met today in a one-day videoconference plenary and approved ...

Reel Film

Meet Plan “B” for ‘The Flash’ if Keaton doesn’t sign

By The Geek Jun 29, 2020 0 Comment

Last week, we reported that original big screen (we know it's really Lewis G. Wilson) Batman, Michael Keaton, is in talks with Warner Bros. about returning to the big screen a...

REEL SAN FRANCISCO

SweeTARTS wants us all to “Be Both” in new campaign

By Reel 360 Jun 29, 2020 0 Comment

In April 2019, Oakbrook-based SweeTARTS launched the ‘Be Both’ brand campaign by San Francisco-based Duncan Channon to celebrate its shared value with Gen-Z of being �...

REEL KENTUCKY

Papa Johns and Shaq introduce the Shaq-a-Roni

By Reel 360 Jun 29, 2020 0 Comment

Papa John’s announced today the launch of the new Shaq-a-Roni pizza in collaboration with board member and restaurant owner Shaquille O’Neal. Conceived by O’Neal himself,...