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Microsoft uses AI to transform holiday memories into art
  • HOLIDAY SPIRIT

Microsoft uses AI to transform holiday memories into art

By Reel 360 Nov 30, 2023
Microsoft, in collaboration with McCann, has employed generative AI to turn holiday memories and traditions into unique works of art. Transmedia artist Ellie Pritts set up a m...
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Microsoft shocks gaming world with purchase of Activision
  • REEL BUSINESS

Microsoft shocks gaming world with purchase of Activision

By Reel 360 Jan 18, 2022
With three billion people actively playing games today and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-gr...
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Halo Infinite invites us to become heroes
  • REEL SAN FRANCISCO

Halo Infinite invites us to become heroes

By Reel 360 Nov 29, 2021
Halo Infinite is the latest installment of the blockbuster Halo franchise and is a sci-fi action/adventure game developed by 343 Studios for the Xbox Series X|S, Xbox One, and ...
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Microsoft’s Windows 11 brings us closer to what we love
  • REEL NEW YORK

Microsoft’s Windows 11 brings us closer to what we love

By Reel 360 Sep 14, 2021
Microsoft’s new Windows 11 operating system is designed to provide a calm and creative space where you can pursue your passions through an immersive, fresh experience. From a...
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Microsoft offers virtual tour of Tokyo Olympics
  • OLYMPICS

Microsoft offers virtual tour of Tokyo Olympics

By Reel 360 Jul 20, 2021
All over the world, Olympic fans and travelers had big plans to visit, explore and experience Tokyo this summer. And then, all those plans were canceled. Now, although people c...
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Xbox: Love letter to fans starring Simu Liu
  • REEL LA

Xbox: Love letter to fans starring Simu Liu

By Reel 360 Jun 15, 2021
Microsoft Xbox tugs at the heartstrings with a cinematic epic of its most anticipated upcoming titles in the part live-action: 60 spot 'Games Change Your World' out of Los Ang...
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The canceling of Bill Gates
  • REEL BUSINESS

The canceling of Bill Gates

By Reel 360 May 18, 2021
News about billionaire Bill Gates is trending this week after new details seem to emerge daily about his workplace improprieties and failed marriage. Mr. Gates, 65, and his...
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Microsoft finds a way in new campaign
  • REEL NEW YORK

Microsoft finds a way in new campaign

By Reel 360 Feb 22, 2021
While there is no doubt that this has been one of them most challenging years ever for many businesses, Microsoft Teams has continued to play an integral part of the way compan...
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A dog finds his “Dogtopia” in new Microsoft Xmas spot
  • REEL NEW YORK

A dog finds his “Dogtopia” in new Microsoft Xmas spot

By Reel 360 Dec 4, 2020
For the most part, it's been a pretty shitty year. We're separated from family and friends. Money is tight. Or in many cases nonexistent. And now we have the pressure of holida...
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Microsoft loses, Oracle wins bid to acquire TikTok
  • National

Microsoft loses, Oracle wins bid to acquire TikTok

By Reel 360 Sep 14, 2020
ByteDance and Oracle will partner on a business deal in the United States, an agreement meant to satisfy the Trump administration's national security concerns about popular sho...
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Microsoft’s Hall wins One Show 2020 CMO Pencil
  • The One Club

Microsoft’s Hall wins One Show 2020 CMO Pencil

By Reel 360 Aug 21, 2020
Congratulations are in order for Microsoft's Chief Brand Officer Kathleen Hall. A jury of 13 leading global CMOs selected her as winner of The One Show 2020 CMO Pencil, honor...
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2019 in Review: The Best of “Reel Ad of the Week”
  • Year in Review

2019 in Review: The Best of “Reel Ad of the Week”

By Colin Costello Dec 27, 2019
The last year of the decade saw many innovative ads that either struck The Reel 360 team as visually striking, made us belly-laugh, made us think with sardonic and unblunted co...
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