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NHL stars take center ice in New MassMutual campaign
  • SPORTS

NHL stars take center ice in New MassMutual campaign

By Reel 360 Oct 18, 2023
As the NHL season kicks into high gear, some of the league's brightest stars have taken to the screen in campaigns for MassMutual and the NHL itself, promising fans both enter...
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Peter Alsante joins Grey as Chief Creative Officer
  • REEL MOVES/NEW YORK

Peter Alsante joins Grey as Chief Creative Officer

By Reel 360 Oct 8, 2021
Justine Armour, CCO of Grey New York, today announced that Peter Alsante has joined the flagship agency as executive creative director. Alsante joins Grey from BBDO New York...
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Campopiano promoted to new roles at Grey and WPP
  • REEL MOVES/NEW YORK

Campopiano promoted to new roles at Grey and WPP

By Reel 360 May 11, 2021
Javier Campopiano has been promoted to global creative partner at Grey, a new worldwide position, overseeing the agency’s creative work across Europe and Asia. He will report...
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Gillette throws it back to 1989 with Deion Sanders
  • SPORTS

Gillette throws it back to 1989 with Deion Sanders

By Reel 360 Apr 29, 2021
It's #ThrowbackThursday so why not a "Throw Back" spot? Tonight is the NFL Draft night and Gillette and agency Grey, are throwing it back to 1989 and paying homage to NFL legen...
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MassMutual taps Grey as new lead creative AOR
  • REEL MOVES/NEW YORK

MassMutual taps Grey as new lead creative AOR

Apr 22, 2021
Massachusetts Mutual Life Insurance Company (MassMutual) today announced that it has chosen Grey as its new lead creative agency of record, following a competitive 4-week revie...
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2020 in Review: Our favorite advertising campaigns
  • Year in Review

2020 in Review: Our favorite advertising campaigns

By Colin Costello Jan 1, 2021
It's hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talk...
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Pringles turns up heat with new Scorchin’ Snacks
  • Reel Ad of the Week

Pringles turns up heat with new Scorchin’ Snacks

By Reel 360 Dec 8, 2020
For the first time, Pringles is launching a collection of spicy crisps for heat-loving snack fans this week along with a humorous new TV commercial from Grey New York. This is...
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WPP to combine Grey and AKQA. End of the Grey name
  • REEL MOVES/NEW YORK

WPP to combine Grey and AKQA. End of the Grey name

By Reel 360 Nov 11, 2020
There are certain agency names that one took for granted if you grew up in the New York advertising market. J. Walter. BBDO. Ammirati and Puris. Then Ammirati Puris Lintas. Ogi...
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Carlsberg Group chooses Grey for global campaign
  • REEL MOVES/NEW YORK

Carlsberg Group chooses Grey for global campaign

By Reel 360 Oct 13, 2020
The Carlsberg Group has announced that Grey will develop global advertising campaigns for the Carlsberg and Tuborg brands. The move represents alignment of advertising arrangem...
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Pringles Baconator Crisps explode on Twitter
  • REEL NEW YORK

Pringles Baconator Crisps explode on Twitter

By Reel 360 Aug 17, 2020
Grey New York has uncovered that the urban legend that Americans love to dip their Wendy’s fries in their Frosty is true. Using that knowledge, the agency has applied the con...
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Keith Cartwright opens WPP-backed agency
  • REEL MOVES/LA

Keith Cartwright opens WPP-backed agency

By Reel 360 Jun 3, 2020
Creative entrepreneur and agency veteran, Keith Cartwright, a co-founder of SATURDAY MORNING, has launched CARTWRIGHT, a new agency designed to work with brands who w...
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Former FCB North American partner Halper opens Sauce
  • REEL MOVES/NEW YORK

Former FCB North American partner Halper opens Sauce

By Reel 360 Apr 24, 2020
For over two decades Ari Halper has worked at some of the world’s most awarded creative agencies and had rightfully earned the industry’s top recognition. His work has capt...
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Cut+Run edits #BEAUTIFULGBTQ Pantene campaign
  • Post

Cut+Run edits #BEAUTIFULGBTQ Pantene campaign

By Reel 360 Dec 9, 2019
The holidays are a time of reuniting with people you love. But for some, it's not that simple. As millions prepare to go home for the holidays, 44% of LGBTQ people feel they c...
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