Peter Alsante joins Grey as Chief Creative Officer

Peter Alsante
(Peter Alsante)

Justine Armour, CCO of Grey New York, today announced that Peter Alsante has joined the flagship agency as executive creative director.

Alsante joins Grey from BBDO New York where, over the past 16 years, he has contributed to the growth and success of such blue-chip brands as AT&T, FedEx, Snickers, Mountain Dew, Foot Locker and Thinx, among others, rising to executive creative director. Recently, he co-led the Home Depot pitch resulting in one of the agency’s biggest new business wins.

“We’re thrilled to welcome Peter to the creative leadership team at Grey New York after 16 years at BBDO. He joins us having made some of the industry’s most awarded work in recent times, and we’re excited for what he’ll do in his next 16 years with us,” said Justine Armour. “We’ve welcomed an enviable lineup of leadership talent in the past few months; I could not be more excited for what’s happening at Grey New York right now.”


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Peter Alsante led the Sandy Hook Promise creative team that produced the film ‘Evan’. The effort won 10 Cannes Lions and helped propel BBDO to “Agency of the Year” at Cannes. He also created the award-winning “Pedestal Project” for the Color of Change, the largest online racial justice organization.

He has won every major industry award including The One Show, Cannes Lions, Clio, D&AD and the Emmy for Outstanding Commercial. THE DRUM named Alsante one of the world’s Top 15 Creative Directors.

Reel 360 wishes Peter all the best at Grey.

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