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Gap taps Hailey Bieber for limited-edition ‘The Hailey Jean’ capsule
  • STYLE

Gap taps Hailey Bieber for limited-edition ‘The Hailey Jean’ capsule

By Reel 360 Jul 14, 2026
Gap is teaming up with Hailey Bieber on a limited-edition denim collection that blends the effortless style of the late '90s with the model and entrepreneur's own laid-back app...
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flowerovlove performs at Governors Ball in custom Gap look
  • STYLE

flowerovlove performs at Governors Ball in custom Gap look

By Reel 360 Jun 8, 2026
Rising British singer-songwriter flowerovlove took the stage at New York City's Governors Ball Music Festival this weekend wearing a custom Gap ensemble designed for her festiv...
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Gap makes a statement at Coachella with Hoodie House Takeover
  • STYLE

Gap makes a statement at Coachella with Hoodie House Takeover

By Reel 360 Apr 13, 2026
Gap made its Coachella debut as the festival’s exclusive apparel sponsor and official merch partner, quickly turning its Hoodie House into one of the most talked-about activa...
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Gap and Harlem’s Fashion Row reunite to reimagine denim
  • STYLE

Gap and Harlem’s Fashion Row reunite to reimagine denim

By Reel 360 Feb 22, 2026
Gap is returning to its roots. The brand has teamed up once again with Harlem’s Fashion Row for a new collaboration centered on denim, the fabric most closely tied to Gap’s...
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Gap taps Pam Kaufman as Chief Entertainment Officer
  • REEL MOVES/LA

Gap taps Pam Kaufman as Chief Entertainment Officer

By Reel 360 Jan 16, 2026
Gap Inc. has created a new C-suite role aimed squarely at the intersection of fashion, culture, and entertainment, appointing Pam Kaufman as Executive Vice President and Chief ...
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Gap x Summer Fridays launch cozy holiday collab
  • STYLE

Gap x Summer Fridays launch cozy holiday collab

By Reel 360 Dec 12, 2025
Gap has teamed up with cult-favorite beauty brand Summer Fridays to debut a new holiday collaboration centered on comfort, confidence, and everyday self-care. The limited editi...
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From Hawkins to Oz it’s the Gap Holiday Gift Guide
  • HOLIDAY SPIRIT

From Hawkins to Oz it’s the Gap Holiday Gift Guide

By Reel 360 Nov 23, 2025
Whether you're shopping for the trendsetter, the cozy homebody, or the friend still determined to make low-rise jeans happen again, the 2025 Gap holiday Gift Guide has you cove...
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Gap reimagines Miley Cyrus’ The Climb for holidays
  • HOLIDAY SPIRIT

Gap reimagines Miley Cyrus’ The Climb for holidays

By Reel 360 Nov 4, 2025
Gap has unveiled its 2025 holiday campaign, “Give Your Gift,” a vibrant celebration of how sharing our unique gifts brings people together. Building on the success of last ...
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Gwyneth &  daughter, Apple, front GapStudio’s FW25 drop
  • REEL SAN FRANCISCO

Gwyneth & daughter, Apple, front GapStudio’s FW25 drop

By Reel 360 Oct 7, 2025
Gap is leaning hard into generational cool for Fall/Winter 2025. The brand’s third GapStudio collection (out Oct. 2) arrived with a campaign starring Gwyneth Paltrow and her ...
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KATSEYE stars in Gap fall campaign for low rise denim
  • REEL SAN FRANCISCO

KATSEYE stars in Gap fall campaign for low rise denim

By Reel 360 Aug 19, 2025
Gap is leaning into nostalgia and new energy with the launch of its Fall 2025 campaign, Better in Denim, fronted by global girl group KATSEYE. Set to Kelis’ early-2000s anthe...
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Gracie Abrams wears custom GapStudio gown
  • REEL SAN FRANCISCO

Gracie Abrams wears custom GapStudio gown

By Reel 360 Aug 14, 2025
Singer-songwriter Gracie Abrams, one of the most compelling voices of her generation, took the stage at Outside Lands in a custom GapStudio gown designed by Zac Posen, Gap Inc....
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Gap and BÉIS launch limited-edition travel collection
  • REEL NEW YORK

Gap and BÉIS launch limited-edition travel collection

By Reel 360 Aug 4, 2025
Gap is teaming up with BÉIS, the travel and lifestyle brand founded by actress and entrepreneur Shay Mitchell, for a 26-piece limited-edition capsule built for people on the m...
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Parker Posey brings confidence to Gap spring campaign
  • REEL NEW YORK

Parker Posey brings confidence to Gap spring campaign

By Reel 360 Mar 7, 2025
This spring, Gap is embracing the power of comfort with its new Feels Like Gap campaign, celebrating effortless self-expression through movement, music, and a collection of sof...
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Gap and Harlem’s Fashion Row highlights Black designers
  • REEL NEW YORK

Gap and Harlem’s Fashion Row highlights Black designers

By Reel 360 Feb 12, 2025
In celebration of Black History Month, Gap and Harlem’s Fashion Row (HFR) have teamed up to release a 16-piece, limited-edition collection that showcases the work of six Blac...
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Creators sing Janet Jackson’s Together Again for Gap Holiday
  • HOLIDAY SPIRIT

Creators sing Janet Jackson’s Together Again for Gap Holiday

By Reel 360 Nov 11, 2024
Still in the doldrums about last week? This will put a smile on your face. Gap has launched its 2024 holiday campaign, Give Your Gift, celebrating the spirit of togetherness wi...
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Gap Gets Loose in Fall campaign featuring Troye Sivan
  • REEL NEW YORK

Gap Gets Loose in Fall campaign featuring Troye Sivan

By Reel 360 Aug 21, 2024
Gap has unveiled its Fall 2024 campaign, "Get Loose," celebrating creativity and individuality through fashion, music, and dance. This vibrant campaign stars GRAMMY-nominated g...
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Gap celebrates ICONS in new campaign
  • REEL NEW YORK

Gap celebrates ICONS in new campaign

By Reel 360 Sep 7, 2022
This Fall, Gap puts the spotlight on Icons, showcasing a collection of essential classics designed to dress generations of culture shapers. Gap Icons include both reinvente...
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Gap celebrates representation and inclusion  fo Fall 2021 campaign
  • REEL NEW YORK

Gap celebrates representation and inclusion fo Fall 2021 campaign

By Reel 360 Sep 7, 2021
Gap continues to champion modern American optimism by celebrating individuals who represent the positive impact of being your true self. Gap’s Fall 2021 Individuals adult cam...
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Gap reopens New York office after  COVID-19 scare
  • REEL NEW YORK

Gap reopens New York office after COVID-19 scare

By Reel 360 Mar 11, 2020
With COVID-19 cases mounting and no vaccine in sight for the near future, many companies are beginning to avoid the risk of their employees contracting the virus by going to ex...
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Gap’s Peck to step down as CEO
  • REEL MOVES/SAN FRANCISCO

Gap’s Peck to step down as CEO

By Reel 360 Nov 7, 2019
The Gap Board of Directors announced today that president and chief executive officer Art Peck will step down from his position and from the company’s Board. Peck will depart...
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