Gap has unveiled its Fall 2024 campaign, “Get Loose,” celebrating creativity and individuality through fashion, music, and dance. This vibrant campaign stars GRAMMY-nominated global pop sensation Troye Sivan and the dynamic dance group CDK Company, under the direction and choreography of Sergio Reis.
The Fall 2024 collection emphasizes versatility and individuality, featuring baggy and loose-fit denim styles. Troye Sivan sports key pieces from the collection, including the Men’s Baggy Jean in dark wash denim, styled with the Supima® Relaxed Tee, as well as the ’90s Loose Cargo Jean paired with a Heavyweight Zip Hoodie and Corduroy Jacket. The dancers showcase a range of Gap’s seasonal denim in different fits and washes, celebrating both style and comfort.
Set to Thundercat’s viral hit Funny Thing, the campaign film was shot by renowned photographer Dan Martensen and showcases original choreography that embodies the spirit of freedom and self-expression. The film highlights Sivan and dancers wearing Gap’s loose-fit denim, inspiring viewers to embrace movement and personal style. Watch below:
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“This fall, we are celebrating Gap’s 55-year heritage in denim with a collection of loose styles that allow for self-expression,” noted Mark Breitbard, President and CEO of Gap. “Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment.”
Troye Sivan, born in South Africa and raised in Australia, is celebrated for his unique electro-pop sound and distinctive fashion sense. His massive following of over 39 million fans worldwide has watched him evolve from actor and vlogger to an internationally acclaimed musician. “Being part of the Gap campaign and wearing their denim feels like a perfect fit,” Sivan shared. “Dance has become a staple in my life, giving me confidence and a sense of timeless cool. I’m honored to be part of something that embodies such effortless style and self-expression.”
Gap’s Fall 2024 “Get Loose” campaign rolls out today across digital, print, out-of-home, video, and social media platforms, along with Gap brand channels. The fall denim collection is now available in stores and online. In addition, Gap will collaborate with Troye Sivan to create an in-store playlist, which will also be accessible on Spotify.
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