Gap has teamed up with cult-favorite beauty brand Summer Fridays to debut a new holiday collaboration centered on comfort, confidence, and everyday self-care. The limited edition collection marks Summer Fridays’ first foray into apparel and blends Gap’s timeless essentials with the brand’s signature Southern California-inspired minimalism.
The 20-piece Gap × Summer Fridays collection features soft knits, fleece sets, coordinating pajamas, and gift-ready accessories designed to celebrate feeling good as the ultimate form of self-expression.
“Gap and Summer Fridays are built on the same idea that products designed to make you feel good and bring comfort and joy never go out of style,” says Mark Breitbard, President and CEO of Gap. “This collaboration celebrates everyday essentials in a way that feels fresh, modern, and authentic.”
The collection introduces loungewear staples in Summer Fridays’ recognizable color palette, including Pink Sugar, Cherry, Vanilla, and the iconic Jet Lag Mask blue, creating a seamless crossover between fashion and beauty. Standout items include cozy knit sweaters and fleece sets designed for mixing and matching, flannel poplin pajamas and coordinating Henley sets in playful prints like stripes and hearts, and giftable accessories such as CashSoft socks and headbands meant for both getting ready and winding down.
An exclusive Summer Fridays beauty bundle is also available as a gift with purchase at Gap × Summer Fridays, featuring brand favorites such as the Jet Lag Mask and Vanilla Lip Butter Balm.
“There’s such a natural synergy between Gap and Summer Fridays. We both believe in creating easy, timeless essentials for everyday life,” says Marianna Hewitt, co-founder of Summer Fridays.
“We designed pieces that feel cozy and comfortable, from soft sweats you’ll live in to elevated basics you can wear in or out of the home. Each style is made to fit seamlessly into real life, whether it’s travel days, slow mornings, or quiet moments at home, while still feeling special with a Summer Fridays touch.”
Lauren Ireland, co-founder of Summer Fridays, adds, “We’ve always thought of Summer Fridays as a feeling, and our collaboration with Gap carries that ethos into a clothing collection, merging fashion and beauty in an unexpected yet familiar way. Just like Gap’s pieces are woven into our daily lives, Summer Fridays is rooted in creating products that effortlessly become part of your daily routines and rituals. We share a combined sense of nostalgia and currency, making this partnership feel so natural from the start.”
The campaign comes to life through a playful short film that reimagines the ritual of getting ready to stay in. Starring actor and model Barbie Ferreira, the spot captures moments of ease and confidence as she moves through her routine. Directed by Charlie Di Placido and photographed by Leoor Wild, the film, set to “I Don’t Care” by Dutch Actors, celebrates the collection’s relaxed energy, reinforcing that a perfect night at home can feel just as vibrant as going out. Watch below:
The Gap × Summer Fridays collection launches December 12 at 12 p.m. ET and 9 a.m. PT on gap.com and in select Gap stores across the United States and Canada. The collection will be available in 55 Gap locations across key markets, inviting Summer Fridays’ community-driven audience into Gap retail spaces for an elevated in-store experience.
To mark launch day, Gap and Summer Fridays will transform the Gap store at The Grove into a cozy gifting pop-up. The event will feature exclusive programming for Gap cardholders and Rewards members, including sweet treats, custom embroidery with purchase, an interactive charm bar, and a special appearance by Barbie Ferreira.
Customers who spend $125 will receive an exclusive gift with purchase featuring Summer Fridays’ best-selling beauty products housed in a branded makeup bag, while supplies last, both online and in-store. The collection will also roll out internationally in select markets, including the Middle East, Peru, Turkey, and the United Kingdom. Prices range from $28 to $98.
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