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Gravity Global elevates media leadership
  • REEL MOVES/Houston

Gravity Global elevates media leadership

By Reel 360 Dec 9, 2025
Gravity Global has expanded its senior leadership bench, naming Kyle Allen as Executive Managing Partner, Connection + Media Analytics, and appointing Andy Blotner as SVP, Head...
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Margaret Qualley x A$AP Rocky star in mini romance for Chanel
  • International

Margaret Qualley x A$AP Rocky star in mini romance for Chanel

By Reel 360 Dec 9, 2025
Michel Gondry has stepped behind the camera once again, this time crafting a glimmering mini-romance for Chanel ahead of the house’s Métiers d’Art 2026 show. Produced by P...
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Benedict Cumberbatch turns real Amazon reviews into holiday gold
  • HOLIDAY SPIRIT

Benedict Cumberbatch turns real Amazon reviews into holiday gold

By Reel 360 Dec 8, 2025
Amazon is doubling down on one of its most charming ideas in years, reviving its Cannes-winning “Five Star Theater” campaign and bringing in the actor audiences literally a...
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Toyota makes joy the mission this holiday season
  • HOLIDAY SPIRIT

Toyota makes joy the mission this holiday season

By Reel 360 Dec 7, 2025
Toyota kicked off its holiday campaign last night with two new festive spots celebrating the joy of giving – debuting across NBCUniversal’s holiday specials Christmas in Ro...
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A requiem for advertising that has lost its soul
  • POV

A requiem for advertising that has lost its soul

By Kevin Miles Dec 5, 2025
I've been letting the idea for this article marinate in my brain for a few months now, but I couldn't quite figure out where to begin. Then, on Monday, Real360.com reported tha...
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Kroger’s holiday film honors the USO
  • HOLIDAY SPIRIT

Kroger’s holiday film honors the USO

By Reel 360 Dec 4, 2025
Kroger is kicking off the holiday season with “Operation: Gingerbread,” a warm and emotional animated film that pays tribute to military families and celebrates the power o...
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Stanley Tucci gets Italian with Diane Morgan for San Pellegrino
  • HOLIDAY SPIRIT

Stanley Tucci gets Italian with Diane Morgan for San Pellegrino

By Reel 360 Dec 3, 2025
Stanley Tucci joins Diane Morgan for a hilarious chat about what San Pellegrino calls Italian Time. The new piece extends the brand’s holiday campaign, which has been serving...
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RWJBarnabas Health celebrates Jersey Style holidays
  • HOLIDAY SPIRIT

RWJBarnabas Health celebrates Jersey Style holidays

By Reel 360 Dec 3, 2025
RWJBarnabas Health has introduced its first holiday campaign focusing on themes of health, community and shared traditions, emphasizing the meaningful moments that define the h...
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Red Lobster launches The Red Lobsttery for  holidays
  • HOLIDAY SPIRIT

Red Lobster launches The Red Lobsttery for holidays

By Reel 360 Dec 3, 2025
Red Lobster is kicking off the holiday season with The Red Lobsttery, the brand’s first campaign created with its new cultural agency partner, VIRTUE Worldwide. At a time whe...
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Johnnie Walker unveils next chapter of Keep Walking campaign
  • International

Johnnie Walker unveils next chapter of Keep Walking campaign

By Reel 360 Dec 2, 2025
Johnnie Walker has introduced the next evolution of its iconic Keep Walking campaign. The new global creative highlights the personal journeys of progress shaping contemporary ...
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Glad and Oscar the Grouch drop trash-filled musical collab
  • Reel Ad of the Week

Glad and Oscar the Grouch drop trash-filled musical collab

By Colin Costello Dec 2, 2025
Glad just dropped the most unexpected and delightful collaboration of the holiday season. The nation’s leading trash bag brand teamed up with the one creature on Earth who t...
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Cannes Lions Launches LIONS Sport
  • CANNES LIONS

Cannes Lions Launches LIONS Sport

By Reel 360 Dec 2, 2025
The Cannes Lions International Festival of Creativity has announced LIONS Sport, a new global forum dedicated to the cultural and commercial power of creativity in sport. T...
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Omnicom introduces new leadership team
  • REEL BUSINESS

Omnicom introduces new leadership team

By Reel 360 Dec 1, 2025
Omnicom rolled out its long-term strategy and new executive structure today, marking its first major announcement since completing the historic acquisition of Interpublic on No...
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Omnicom to cut more than 4,000 jobs
  • REEL BUSINESS

Omnicom to cut more than 4,000 jobs

By Reel 360 Dec 1, 2025
Merry Christmas to Omnicom employees. The mega holding company said Monday it will eliminate more than 4,000 positions and retire several long-standing agency brands as it begi...
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The new Omnicom rewrites the ad agency landscape
  • REEL BUSINESS

The new Omnicom rewrites the ad agency landscape

By Reel 360 Dec 1, 2025
The advertising industry itself has narrowed dramatically. In Ad Age’s first Agency Report in 1945, 22 agencies made the list. Today, only two remain: McCann and BBDO, both n...
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AAF opens call for entries for American Advertising Awards
  • Advertising Awards

AAF opens call for entries for American Advertising Awards

By Reel 360 Nov 30, 2025
The American Advertising Federation (AAF) has officially opened entries for the 2025–26 American Advertising Awards, the largest creative competition in the United States. ...
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Apple’s Critter Carol keeps it real with singing forest puppets
  • HOLIDAY SPIRIT

Apple’s Critter Carol keeps it real with singing forest puppets

By Reel 360 Nov 28, 2025
Apple's leaning all the way into handcrafted charm this holiday season. The tech giant’s 2025 holiday film, A Critter Carol, may be one of its warmest (and most delightfully ...
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John Travolta’s Santa channels Danny Zuko for Capital One
  • HOLIDAY SPIRIT

John Travolta’s Santa channels Danny Zuko for Capital One

By Colin Costello Nov 27, 2025
This is an unexpected Thanksgiving gift. John Travolta has officially sleighed the holidays. In what may be the best holiday commercial of 2025, the screen legend returns as Sa...
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McDonald’s opens a portal to The Upside Down in campaign
  • International

McDonald’s opens a portal to The Upside Down in campaign

By Reel 360 Nov 26, 2025
McDonald’s Brazil is pulling fans straight into the Upside Down. To celebrate the final season of Stranger Things, the brand has launched a sweeping, nostalgia-soaked campaig...
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Uber x Mother deliver an emotional father-daughter holiday reunion
  • HOLIDAY SPIRIT

Uber x Mother deliver an emotional father-daughter holiday reunion

By Colin Costello Nov 25, 2025
Every so often, a holiday spot hits you square in the chest before you even realize what’s happening. Uber’s new Christmas film, Close, did that to me. I started watching i...
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