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AFI x TIME name Direct Relief 2025 Dreamer of the Year
  • REEL NEW YORK

AFI x TIME name Direct Relief 2025 Dreamer of the Year

By Reel 360 Dec 22, 2025
For the fourth consecutive year, in partnership with TIME’s Person of the Year, American Family Insurance has announced its Dreamer of the Year Award. This year’s honoree i...
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Wendy’s turns the Quarter Zip Trend into a 25-cent sip moment
  • Social Media

Wendy’s turns the Quarter Zip Trend into a 25-cent sip moment

By Reel 360 Dec 22, 2025
Wendy’s, alongside creative partner agency VML, is tapping into youth culture by leaning into the viral “Quarter Zip Movement,” a social trend popularized by content crea...
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Cristina Reina named Chief Creative Experience Officer at Droga5
  • REEL MOVES/NEW YORK

Cristina Reina named Chief Creative Experience Officer at Droga5

By Reel 360 Dec 22, 2025
Droga5 continues to strengthen its creative leadership bench with the appointment of Cristina Reina as chief creative experience officer of New York and the Americas. Reina ...
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Metro Rewind urges D.C. riders to have a look back on their trips
  • REEL D.C.

Metro Rewind urges D.C. riders to have a look back on their trips

By Reel 360 Dec 18, 2025
Independent agency White64 has unveiled its latest campaign for the Washington Area Metro Transit Authority (WMATA), rolling out a second edition of Metro Rewind. This mobile-f...
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Tribeca launches inaugural Tribeca X Advisory Council
  • Indie Film

Tribeca launches inaugural Tribeca X Advisory Council

By Reel 360 Dec 18, 2025
Tribeca Enterprises has announced the formation of the first-ever Tribeca X Advisory Council, bringing together a cross-industry group of leaders from entertainment, marketing,...
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CALLEN makes two additions to leadership
  • Reel Moves/Austin

CALLEN makes two additions to leadership

By Reel 360 Dec 17, 2025
CALLEN is continuing its rapid growth streak with two major leadership additions, naming David Terry as its first-ever Chief Strength Officer and Paola Ortega as Strategy Direc...
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AAF announces 2026 inductees for Advertising Hall of Fame
  • Advertising Awards

AAF announces 2026 inductees for Advertising Hall of Fame

By Reel 360 Dec 16, 2025
As the American Advertising Federation (AAF) marks the 75th anniversary of the Advertising Hall of Fame, the organization has announced a landmark Class of 2026 that brings tog...
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R/GA taps Vanessa Lai to advance AI-driven creative
  • REEL MOVES/NEW YORK

R/GA taps Vanessa Lai to advance AI-driven creative

By Reel 360 Dec 16, 2025
R/GA is continuing to push deeper into AI-driven creative innovation with the appointment of Vanessa Lai as Group Creative Director, Intelligent Systems, a newly created role d...
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Ted Danson x JB Smoove go full sitcom for Consumer Cellular
  • REEL NASHVILLE

Ted Danson x JB Smoove go full sitcom for Consumer Cellular

By Reel 360 Dec 16, 2025
Consumer Cellular is leaning even harder into comedy, and comfort, with its latest campaign, bringing Ted Danson back into the fold and adding Curb Your Enthusiasm favorite JB ...
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Mary Beth Barone unveils first-ever ‘Swole Santa’ for Milk
  • HOLIDAY SPIRIT

Mary Beth Barone unveils first-ever ‘Swole Santa’ for Milk

By Reel 360 Dec 15, 2025
Santa Claus may be jolly, but comedian and actress Mary Beth Barone is here to argue he’s also absolutely ripped. Revisiting centuries of holiday folklore with a gym-minded e...
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R&R Partners sends out AI-powered holiday card – Meet Nick Jolly
  • HOLIDAY SPIRIT

R&R Partners sends out AI-powered holiday card – Meet Nick Jolly

By Reel 360 Dec 15, 2025
Instead of mailing out another holiday card destined for a desk drawer, R&R Partners decided to build one that talks back. Meet Nick Jolly: a fully immersive, AI-powered ho...
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Bakery announces four promotions to partner roles
  • Reel Moves/Austin

Bakery announces four promotions to partner roles

By Reel 360 Dec 15, 2025
Bakery has announced the elevation of four longtime agency leaders to partner roles, reinforcing the independent shop’s creative and operational leadership as it continues to...
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Zales makes contract for stealing own gift back
  • HOLIDAY SPIRIT

Zales makes contract for stealing own gift back

By Reel 360 Dec 15, 2025
Zales is leaning into a familiar holiday truth with “It’s Actually For Me,” a playful new activation that acknowledges the temptation to keep an excellent gift for yourse...
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First footage from DC Studios’ Lanterns drops
  • Trailers

First footage from DC Studios’ Lanterns drops

By The Geek Dec 13, 2025
Our first glimpse of footage from DC Studios’ upcoming HBO Max series Lanterns has arrived, revealing Friday Night Lights star Kyle Chandler and Krypton alum Aaron Pierre as ...
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Avocados x Coconuts brings family legacy to life in Storyworth ad
  • REEL SAN FRANCISCO

Avocados x Coconuts brings family legacy to life in Storyworth ad

By Reel 360 Dec 12, 2025
Creative production agency Avocados and Coconuts has co-conceived and produced a new brand campaign for Storyworth, the original and most trusted platform for preserving family...
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McDonald’s pulls creepy AI-generated Xmas ad after backlash
  • International

McDonald’s pulls creepy AI-generated Xmas ad after backlash

By Reel 360 Dec 12, 2025
McDonald’s Netherlands has pulled an AI-generated holiday commercial after the spot was widely mocked across social media, reigniting criticism around the growing use of gene...
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123NET names Doner Agency of Record
  • REEL MOVES/DETROIT

123NET names Doner Agency of Record

By Reel 360 Dec 11, 2025
Leading fiber internet service provider 123NET has named Doner, part of Stagwell, as its creative and strategic agency of record. The partnership marks a significant step in 12...
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Humor, music and nostalgia rule Super Bowl ads in new poll
  • Super Bowl

Humor, music and nostalgia rule Super Bowl ads in new poll

By Reel 360 Dec 11, 2025
The 2026 Super Bowl will air on NBC and Peacock on February 8, with advertisers paying approximately $8 million for a 30-second spot, up from roughly $7 million last year. Ad i...
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Here she is – Supergirl in her first trailer
  • Trailers

Here she is – Supergirl in her first trailer

By The Geek Dec 11, 2025
The first teaser trailer for Supergirl has arrived, offering a dynamic look at Milly Alcock’s take on Kara Zor-El as she embarks on an interstellar journey fueled by vengeanc...
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The CW celebrates the 93rd annual Hollywood Xmas Parade
  • HOLIDAY SPIRIT

The CW celebrates the 93rd annual Hollywood Xmas Parade

By Reel 360 Dec 11, 2025
The 93rd Annual Hollywood Christmas Parade Supporting Marine Toys for Tots, produced by Associated Television International, will light up television screens nationwide when it...
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