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Columnist: Reel 360

Reel 360 is a national outlet that covers industry news in advertising, film, TV, streaming, social media, digital, production and entertainment. Not only do our writers cover these industries, they also play an active role in these industries.

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Seamlessly switch combat styles in ‘Devil May Cry 3’
  • Video Games

Seamlessly switch combat styles in ‘Devil May Cry 3’

By Reel 360 Jan 16, 2020
In a developer message earlier this month, producer Matt Walker from the Capcom development team revealed that new features would be added for Devil May Cry™ 3 Special Editi...
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Groupon taps TBWA\Chiat\Day NY
  • BREAKING NEWS

Groupon taps TBWA\Chiat\Day NY

By Reel 360 Jan 16, 2020
Chicago-based Groupon, a global leader in local commerce, has selected TBWA\Chiat\Day New York—part of Omnicom Group—as its creative agency of record to help the ...
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Olay makes space for women with Super Bowl teasers
  • Super Bowl

Olay makes space for women with Super Bowl teasers

By Reel 360 Jan 16, 2020
Even with a hefty price tag of $5.6m for 30 seconds and the rise in popularity of online advertising, the Super Bowl is still advertising’s biggest day, with major...
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AbelCine to hold DaVinci color grading workshop
  • Post

AbelCine to hold DaVinci color grading workshop

By Reel 360 Jan 16, 2020
So, you've been wanting to bone up on your DaVinci and Resolve skills. Now's your chance. Filmmaker and content partner and technology resource, AbelCine Burbank is holding an...
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GOOP sells out of Paltrow’s vagina-scented candle
  • Celebrity

GOOP sells out of Paltrow’s vagina-scented candle

By Reel 360 Jan 15, 2020
Congrats to Gwyneth Paltrow for taking vagina waxing to the next level. Via the Iron Man and Shakespeare in Love star's lifestyle brand, Goop, Paltrow has introduced a nifty ne...
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Whitney, Doobies among Rock & Roll HOF inductees
  • Music

Whitney, Doobies among Rock & Roll HOF inductees

By Reel 360 Jan 15, 2020
Whitney Houston, The Notorious B.I.G. and Depeche Mode are among the new inductees to The 35th Annual Rock & Roll Hall of Fame Induction Ceremony, presented by Klipsch Audi...
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Oreo becomes fashionable with European influencers
  • International

Oreo becomes fashionable with European influencers

By Reel 360 Jan 15, 2020
We're all used to twisting and an Oreo cookie (at least the Reel 360 team is) and licking the creme filling away before biting into the crunchy chocolate wafer. Now, the brand ...
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McGregor brings pain in animated Reebok Spot
  • REEL NEW YORK

McGregor brings pain in animated Reebok Spot

By Reel 360 Jan 15, 2020
Today, Reebok announced the upcoming launch of Zig Kinetica, a transformative new silhouette that channels and returns energy with every stride you take. Zig Kinetica drops glo...
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Mr. Peanut returns to Super Bowl in new nutty adventure
  • Super Bowl

Mr. Peanut returns to Super Bowl in new nutty adventure

By Reel 360 Jan 15, 2020
Super Bowl LIV is just a little over two weeks away and brands are beginning to roll out what they have paid millions of dollars for. Kraft-Heinz's Planters Peanuts is one of ...
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Alex Bogusky departs CPB after 18-month return
  • REEL DENVER

Alex Bogusky departs CPB after 18-month return

By Reel 360 Jan 14, 2020
Citing the desire to spend more time with his family, iconic  CPB co-founder Alex Bogusky has announced that he will be leaving the famed agency (he founded in 1988)...
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Comcast taps Ryvicker as Senior VP, Investor Relations
  • REEL MOVES/PHILADELPHIA

Comcast taps Ryvicker as Senior VP, Investor Relations

By Reel 360 Jan 14, 2020
Comcast Corporation has announced that Marci Ryvicker will join the company as Senior Vice President, Investor Relations, in mid-January. She will report to Mike Cavanagh, Chie...
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It’s “quid pro quo” as CBS commits to  ‘Clarice’
  • TV

It’s “quid pro quo” as CBS commits to ‘Clarice’

By Reel 360 Jan 14, 2020
This week at the Winter Television Critics Press Tour, CBS announced it has given a series commitment to Clarice, a new drama project written and executive produced by Alex Ku...
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Nike turns Chinese tradition into high octane chase
  • International

Nike turns Chinese tradition into high octane chase

By Reel 360 Jan 14, 2020
Chinese New Year, or The Year of the Rat, is upon us. One of the many delightful traditions is known as The ‘hongbao’ - a red envelope stuffed with money - that is given by...
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Cornerstone Consulting Org. taps MARC USA as AOR
  • Reel Pittsburgh

Cornerstone Consulting Org. taps MARC USA as AOR

By Reel 360 Jan 14, 2020
Today, Veteran-owned Cornerstone Consulting Organization (CCO) has named MARC USA its first Agency of Record as part of the firm’s aggressive growth strategy. The Ohio-based...
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Apple celebrates Chinese New Year with ‘Daughter’
  • REEL LA

Apple celebrates Chinese New Year with ‘Daughter’

By Reel 360 Jan 14, 2020
If this new short film from Apple doesn't make you tear up, then you had better have your heart checked. As it has done for the past several years, the brand is celebrating Chi...
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Director Shane Valdez, EP Norm Reiss launch Realm Films
  • REEL MOVES/LA

Director Shane Valdez, EP Norm Reiss launch Realm Films

By Reel 360 Jan 14, 2020
There is nothing like starting a new year, forget that a new decade, with a new venture. Incredibly talented and innovative Director Shane Valdez, with long-time Producer Norm ...
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‘Shameless’ to end its run after this summer
  • TV

‘Shameless’ to end its run after this summer

By Reel 360 Jan 13, 2020
Ah Gallaghers, we did have a lot of fun, but all good things must come to an end. Showtime has announced that it has picked up an 11th and final season of its hit comedy s...
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Ariana Grande to perform at 2020 Grammy Awards
  • Awards Season

Ariana Grande to perform at 2020 Grammy Awards

By Reel 360 Jan 13, 2020
Big news for Arianators: Ariana Grande took to social media to announce she'll be performing at the 62nd GRAMMY Awards on Jan. 26 live from Los Angeles! ...
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‘Essence’ House to launch during Oscar Week
  • Awards Season

‘Essence’ House to launch during Oscar Week

By Reel 360 Jan 13, 2020
ESSENCE, the number one media, technology and commerce company dedicated to Black women globally, has unveiled the honorees for its highly-esteemed 2020 Black Women in Hollywo...
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Burson-Marsteller founder dies at 98
  • In memoriam

Burson-Marsteller founder dies at 98

By Reel 360 Jan 13, 2020
Harold Burson, once a 14-cents-per-column-inch stringer for a Memphis newspaper, who reported the Nuremberg Trial for the Army radio network in Europe and whose one-man consult...
More »

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