Super Bowl LIV is just a little over two weeks away and brands are beginning to roll out what they have paid millions of dollars for. Kraft-Heinz’s Planters Peanuts is one of the brands who will be vying for millions of eyeballs. This year, Mr. Peanut returns with a story that will show fans just how far he will go to have his friends’ backs. The thirty second spot stars titular nut alongside longtime friend and VEEP star Matt Walsh and will air during the Super Bowl’s third quarter.
“I’m a huge fan of Planters snacks, and I’m thrilled to star alongside my pal Mr. Peanut,” said Walsh. “I’ve starred in some nutty scenarios in the past, but I can assure our fans they haven’t seen anything like our Super Bowl journey!”
Mr. Peanut made his first-ever Super Bowl appearance last year to save his friends from snacking disappointment, and this year he’s back like you’ve never seen him before.
“As one of the biggest snacking brands in America, we’re very excited to bring Mr. Peanut back to the Super Bowl to have some fun on one of the biggest snacking days of the year,” said Samantha Hess, Planters Brand Manager at Kraft Heinz. “Mr. Peanut is always there for his friends, and this year is no different. We’ve got some surprises in store along his journey and can’t wait to show our fans what’s coming up on Super Bowl Sunday.”
Stay tuned to Reel 360 as we bring you additional details about Mr. Peanut and Matt Walsh’s adventures and more leading up to the Big Game.