Apple celebrates Chinese New Year with ‘Daughter’

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If this new short film from Apple doesn’t make you tear up, then you had better have your heart checked. As it has done for the past several years, the brand is celebrating Chinese New Year with a short film as part of its “Shot on iPhone” series. The short film comes in at 8-minutes long and is entitled Daughter and this year in addition to ringing the year of the Rat celebrates single mothers.

Daughter stars the popular actress Zhou Xun and was directed by Theodore Melfi. It was shot entirely on iPhone 11 Pro. Here’s Apple’s official description for the video:

A film about three generations of Chinese women coming together at Chinese New Year. Shot on iPhone 11 Pro. Directed by Theodore Melfi. Cinematography by Lawrence Sher. Starring Zhou Xun, China’s leading actress.

Theodore Melfi, the director of the film, is an Oscar-nominated filmmaker who received his nominations after co-writing, directing and producing Hidden Figures, a film about the role that black female mathematicians played during the space race. Hidden Figures received Oscar nominations for Best Picture and Best Adapted Screenplay.

Lawrence Sher, the film’s cinematographer, is best known for this work on Garden State and The Hangover series. Most recently, he served as Director of Cinematography for Todd Phillip’s Joker which was just nominated for 11 Oscars, including Best Cinematography. Watch below:

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Apple has also shared a behind the scenes video showcasing how Melfi and used iPhone 11 Pro to “bring the touching story Daughter to life.”

Apple has also shared a Chinese New Year gift guide on its website in China, Hong Kong, Taiwan, and Singapore.

Likewise, Apple Stores are now celebrating the Chinese New Year with a series of special “Today at Apple” sessions called “Modern Traditions” through February 8 in China, Hong Kong, Taiwan, and Singapore. “Breathe new life into local traditions through photography and more in fun hands-on sessions for the whole family.”

CREDITS

  • CLIENT: Apple
  • AGENCY: TBWA\Media Arts Lab

SOURCE: Apple

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