Just Women’s Sports is growing beyond media. The Los Angeles-based company has announced a trio of major moves designed to deepen its relationship with women’s sports fans: the acquisition of Victra Sports, the launch of a new JWS mobile app and the rollout of new sport-specific brands focused on basketball and soccer.
Together, the expansion represents the next step in JWS’s evolution from a content company into what it hopes will become a central digital destination for women’s sports, giving fans one place to follow teams, leagues, scores, statistics and original coverage.
JWS says it now reaches more than 115 million people each month across its digital and social platforms, with an owned audience of more than 6 million followers. The company’s next goal is to bring another 10 million women’s sports fans into that ecosystem while creating deeper products for an audience that is already growing rapidly.
At the center of the expansion is the new JWS app, now available through the Apple App Store and Google Play. The platform includes live scores, schedules, statistics, personalized accounts, push notifications and JWS’s original editorial and video programming.
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The app is built on technology acquired through Victra Sports, the women’s sports technology company founded by Haro Trenkler and Anna Malepeai. Rather than simply aggregating information already available elsewhere, JWS says the platform combines its own content and scoreboard with real-time statistics and analytics.
“Women’s sports is entering a fundamentally different era,” said Haley Rosen, Founder and CEO of Just Women’s Sports. “More people than ever have access to the games, but the digital experience still hasn’t caught up with the growth of the industry.”
Rosen added that JWS has spent years building one of the largest audiences in women’s sports and is now focused on creating the infrastructure that audience needs.
The company is also expanding into sport-specific channels, beginning with basketball and soccer, allowing JWS to build more focused communities around two of the fastest-growing areas of women’s sports while keeping them connected to the larger brand.
The moves cap a major year of expansion for JWS, following new funding, league partnerships and a growing slate of original programming.
As interest in women’s sports continues to accelerate, the battle is increasingly about more than who owns the highlights or the headlines. It is also about who owns the daily fan experience.
Just Women’s Sports clearly wants that relationship.
