Santa has been bitten by a zombie. Fortunately for TWIX, death apparently isn’t a reason to cancel the holidays. The candy brand is bringing back Zombie Claus as the face of Hallowmas, its mashup of Halloween and Christmas built around the idea that two holidays can be better than one.
The campaign comes from adam&eve\TBWA and returns for a second year with an even bigger dose of festive weirdness.
At the center of this Nightmare Before Christmas-inspired campaign is Zombie Claus, Santa’s reanimated corpse, who has two things on his undead to-do list: hand out plenty of TWIX and spread what the brand calls Hallowmas cheer.
The concept connects directly to TWIX’s long-running belief in the power of two. Just as the candy bar combines cookie and candy in one treat, Hallowmas smashes together Halloween scares and Christmas spirit into one deliberately unhinged seasonal celebration. Watch below:
“Hallowmas is rooted in the same belief that has always defined TWIX: when two things come together, they create something even better,” said Allison Miazga-Bedrick, Vice President of Marketing, Seasonal Portfolio at Mars.
She added that combining Halloween and Christmas through Zombie Claus allows the brand to deliver “twice the fun, fright and festive spirit,” while giving fans room to put their own spin on the idea.
This year’s campaign expands Zombie Claus beyond a single piece of content, with appearances planned both in person and across TWIX’s social channels throughout the season. Fans can follow the character across Facebook, TikTok, X, and Instagram as Hallowmas unfolds.
This seasonal territory fits TWIX particularly well. Halloween already belongs to candy, Christmas already belongs to Santa, and combining the two gives the brand a reason to stretch the holiday window while staying rooted in its “two is better than one” positioning.
And if Santa has to become undead to make that happen, so be it.
BRAND: Twix
- Associate Director, Brands & Content: Chris Bendeck
- Senior Global Brand Director: Natalie Malone
- Manager, Brands & Content: Kathryn Tartamella
AGENCY: adam&eve\TBWA
- ECD: Matt Gay
- Creative Director: Ben Stilitz
- Creative Director: Colin Booth
- Creative: Beck Dunn
- Creative: Freddie Mickshik
- Account Director: James Baker
- Account Manager: Archie Elson
- Senior Integrated Producer: Cassy Bhairo-Wright
- Assistant Producer: Elliot Djiann
- Assistant Producer: Merle Aylott
PRODUCTION COMPANY: Rogue Films
- Director: Tim Bullock
- Executive Producer: Kate Taylor
- Producer: Maddy Easton
- Production Manager: Kayleigh Umfreville
- Production Assistant: Miata Coomber
- Production Runner: Lily Hamilton-Miller
- Location Manager: Will Buckley
- Location Runner: Joseph Mitton
- Director of Photography: Steve Annis
- Focus Puller: Pete Wade
- 2nd Assistant Camera: Jack Ainsworth
- Camera Trainee: Shawna Stissi
- Key Grip: Joshua Bull
- DIT: Elvin Prentice
- Video Playback: Tony Crouch
- Camera Car Driver: Martyn Sheasby
- 1st Assistant Director: Julian Higgs
- 2nd Assistant Director: Lucy Kelly
- Runner: Felix Carmichael
- Runner: Aurelia Blair
- Sound Recordist: Stephen Hodge
- Boom Operator: Laura Fairbanks
- Gaffer: Colin Thwaites
- Electrician: Tristan Wheeler
- Electrician: Ryan Thwaites
- Electrician: Joel Brakewell
- Genny Operator: Ewan Maddrell
- Rigger: Billy Clarke
- Rigger: Ryan Ross
- Rigger: Connor Mercer
- Rigger: Ralph Teroba
- Production Designer: Sarah Jenneson
- Stylist: Felicity Wetherell
- Prop Man: Merl Homer
- Prop Man: Tony Boffey
- Prop Assistant: George Turnbull
- Prop Assistant: Rio Savvaris
- Props Transfer: Rick Seymour
- SFX Designer: Louise Elsey
- SFX Supervisor: Dave Elsey
- SFX Supervisor: Satinder Chumber
- SFX Makeup Artist: Andreas Frans
- Lens Technician: Sinead Sweeney
- Costume Designer: Lucy Hagan
- Wardrobe Assistant: Georgia Ryan
- Hair & Make-Up: Ashleigh Haines
- Paramedic: Debbi Anderson
- Casting Director: Brendan McNamara
- Zombie Claus: Jack Baldwin
- Teenager: Crystal An-Sek
- Zombie Claus Body Double: Oleksandr Panchuk
EDIT: Stitch
- Editor: Adam Spivey
- Edit Assist: Laura Reyes
- Offline Producer: Sarah Adewunmi
VFX: Untold Studios
- Executive Producer: Helen Tang
- Line Producer: Zuzanna Drozdz
- VFX Supervisor: Andrew Curtis
- End Frame Animation: James Primhak
- Audio: 750mph
- Engineer: Sam Ashwell
- Head of Production: Rachel Saxon
- Executive Producer: Olivia Ray
- Producer: Georgia Richardson
- End frame Design: King Henry
- Design Director: Alex Fairman
- Design Producer: Cassia Henry
- Post-Production across Interim & Paid Social: OCX Productions
- Executive Producer: Nazneen Read
- Senior Post-Producer: Ollie Rushton
- Senior Post-Producer: Louise Baker
- Online & Offline Editor (Interim): Chiraag Parmar
- Online & Offline Editor (Paid Social): Ben Hutton
- Audio: Lucas Trigg @ 750mph
