SKYN is giving soccer analysis a more intimate twist. The brand has launched Heat Map, the second chapter in its summer campaign, reimagining one of soccer broadcasting’s most familiar visual tools to explore chemistry, attraction and connection after the final whistle.
Where traditional heat maps track player movement on the pitch, SKYN’s Heat Map looks at a different kind of action — the anticipation, tension and emotional intensity that can unfold between couples once the match is over.
The campaign borrows the visual language of sports coverage, including pre-match build-up, tactical analysis, expert commentary and post-match breakdowns. But instead of charting passes, pressure and possession, SKYN uses the format to visualize the journey from flirtation to connection. Watch below:
“Football fans are obsessed with analyzing where the action happened. We wondered what would happen if you applied that same lens to attraction, seduction and connection,” said Gian Carlo Lanfranco, Co-Founder and Co-CCO of L&C. “Heat Map takes one of the sport’s most iconic visual codes and turns it into a story about chemistry, the glances, the anticipation, the tension, and the moments that can turn a match night into something more. It’s futbol analysis reimagined through the lens of human connection.”
REELated:
SKYN celebrates the intimate faces of football fandom
The campaign is built around the idea that the conversation does not end when the match does. Fans keep reliving key moments, debating highlights and scrolling reactions long after play stops. SKYN is extending that same behavior into a more playful, human space, connecting the emotional intensity of soccer fandom with the brand’s larger “Feel Everything” platform.
“‘Feel Everything’ is about celebrating the emotions, sensations, and connections that make experiences meaningful,” said Marta Toth, VP Global Marketing & Innovation at SKYN. “Soccer naturally creates for fans all around the world the kind of anticipation, excitement, and emotional investment that SKYN champions, making it a powerful cultural space for the brand to show up in an authentic way.”
Toth added, “Heat Map extends that idea by exploring the chemistry and connection that can happen beyond the match, reinforcing our belief that the best experiences are the ones you fully feel, when you Feel Everything.”
CREDITS:
BRAND: SKYN
- CEO: Laurent Faracci
- CGO: Gregory Chabidon
- VP Global Marketing & Innovation: Marta Toth
- Sr. Global Brand Manager: Michele Martinelli
AGENCY: L&C
- Chief Creative Officers: Rolando Cordova / Gian Carlo Lanfranco
- Executive Creative Director: Bruno Franchino
- Associate Creative Directors: Juliana Laborde / Sarah Knutson
- Managing Director: Gino Cochella
- Account Director: Cesar Bellido
- Junior Art Director: Lucciana Bedoya
- Executive Producer: Paul Cordova
PRODUCTION COMPANY: Primo Content
- Director: Nicolas Kasakoff
- EP/ Managing Director: Marcia Jaes
- Producer: Paula Pini / Majo Cisneros
- DP: Angel Barrera
- Art Dept: Rita Villaruel
- Stylist: Karol Lopez
- Edition: Andres Quaranta/ Damian Alvarez
VFX: Bonsai3
Heat Map will roll out across Instagram, YouTube and TikTok, with content timed around many of the summer’s biggest soccer matches. Each execution uses familiar sports-broadcasting cues to tell a different kind of post-match story, blending soccer culture, entertainment, intimacy and human connection.
The work continues SKYN’s effort to show up around major cultural moments while staying rooted in its core brand idea: the best experiences happen when people feel everything.
