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Covert ups Ben Dubois to Executive Producer/Head of Client Partnerships
  • International

Covert ups Ben Dubois to Executive Producer/Head of Client Partnerships

By Reel 360 Jun 18, 2025
Creative studio Covert has promoted Ben Dubois to Executive Producer/Head of Client Partnerships, formalizing a dual role that sees him steering the studio’s global sales str...
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Owen Wilson delivers laid-back laughs in Wolt+ campaign
  • REEL LA

Owen Wilson delivers laid-back laughs in Wolt+ campaign

By Reel 360 Jun 18, 2025
Wolt, the local commerce platform making waves across 25 countries, has launched its largest campaign to date — and it’s got Owen Wilson at the wheel. The actor and beloved...
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Progressive tackles homeownership gap with short film
  • REEL BOSTON

Progressive tackles homeownership gap with short film

By Reel 360 Jun 17, 2025
Progressive Insurance, long known for its lighthearted spokespeople like Flo and Dr. Rick, is stepping into serious territory with a new short film and purpose-driven platform ...
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Martin comes up with killer idea for Cinnamon Toast Crunch
  • Reel Ad of the Week

Martin comes up with killer idea for Cinnamon Toast Crunch

By Colin Costello Jun 17, 2025
Move over, Making a Murderer. Step aside, Serial. There’s a new true crime obsession—and it’s crunchy, swirly, and sprinkled with Cinnadust. In what might be the most glo...
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Jon Hamm dodges dog parties for Carvana
  • Reel Ad of the Week

Jon Hamm dodges dog parties for Carvana

By Colin Costello Jun 13, 2025
Jon Hamm wants no part of your dog’s birthday bash. Or your suspiciously intense book club. Or anything that isn’t hilariously hyping Carvana. In this week’s Reel Ad of t...
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SmartLess Guys try to launch a mobile service
  • REEL NEW YORK

SmartLess Guys try to launch a mobile service

By Reel 360 Jun 13, 2025
What happens when the SmartLess trio decides to launch a mobile phone service? Exactly what you think would happen — Jason Bateman deadpans, Will Arnett drops sarcasm like co...
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Topgolf swings big with Marvel Fantastic Four crossover
  • REEL NEW YORK

Topgolf swings big with Marvel Fantastic Four crossover

By Reel 360 Jun 13, 2025
In a summer advertising landscape filled with safe swings and soft pitches, the new campaign from Topgolf confidently steps up and smacks one into orbit. Created by Anomaly,...
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Uber One’s Brian Cox spot wins top comedy prize at 2025 AICP Awards
  • AICP

Uber One’s Brian Cox spot wins top comedy prize at 2025 AICP Awards

By Reel 360 Jun 11, 2025
Brian Cox may have conquered the boardroom in Succession, but now he’s claimed the quad. “Brian Cox Goes to College,” Uber One’s debut campaign for its student membersh...
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Fera Pets debuts first brand platform with “We Were Made For This”
  • REEL MINNEAPOLIS

Fera Pets debuts first brand platform with “We Were Made For This”

By Reel 360 Jun 10, 2025
Your pet already thinks you’re the greatest. Now there's a campaign to remind you why they’re probably right. Fera Pets, the vet-founded supplement brand under the General ...
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Turo and SixTwentySix reunite for new travel campaign
  • REEL LA

Turo and SixTwentySix reunite for new travel campaign

By Reel 360 Jun 6, 2025
Following the success of their award-winning brand campaign “Open the Door to Extraordinary,” car-sharing marketplace Turo has once again partnered with creative studio ...
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More pop, less poop in Liquid Death toilet taste test
  • Reel Ad of the Week

More pop, less poop in Liquid Death toilet taste test

By Colin Costello Jun 6, 2025
Just when you think Liquid Death can’t get any weirder, they plop a toilet in the middle of a studio and dare unsuspecting taste testers to chug high-fiber sodas while seated...
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Apple, IKEA, and Doechii take top honors at 2025 AICP Awards
  • AICP

Apple, IKEA, and Doechii take top honors at 2025 AICP Awards

By Reel 360 Jun 6, 2025
The stars of the ad world aligned last night at New York’s Museum of Modern Art (MoMA) as the 2025 AICP Awards wrapped with a gala screening and celebration. The event marked...
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Samsung and Doechii get swampy with S25 launch
  • REEL NEW YORK

Samsung and Doechii get swampy with S25 launch

By Reel 360 Jun 6, 2025
To introduce the Galaxy S25 Edge, Samsung teamed up with genre-defying music artist Doechii for a campaign equal parts surreal, stylish, and swampy. The crown jewel: a VIP conc...
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SKIMS drops pierced nipple bra because… of course it does
  • REEL LA

SKIMS drops pierced nipple bra because… of course it does

By Reel 360 Jun 6, 2025
Kim Kardashian’s SKIMS has done it again—blending viral provocation with retail precision in the brand’s latest drop: the Ultimate Pierced Nipple Bra. Retailing at $74, t...
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CELSIUS launches first brand platform with Anomaly, Live. Fit. Go.
  • REEL NEW YORK

CELSIUS launches first brand platform with Anomaly, Live. Fit. Go.

By Reel 360 Jun 3, 2025
CELSIUS, the zero-sugar energy drink built for those who never slow down, has just unveiled its first official brand platform, LIVE.FIT.GO., created in partnership with its new...
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U.S. Bank and Supergood evolve “The Power of Us” with AI
  • REEL NEW YORK

U.S. Bank and Supergood evolve “The Power of Us” with AI

Jun 3, 2025
Following the breakout success of its “Power of Us” platform in 2024, U.S. Bank is deepening its commitment to customer-centric storytelling with a new evolution of the cam...
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Ally Financial and Anomaly help Millennials “Graduate Financially”
  • REEL NEW YORK

Ally Financial and Anomaly help Millennials “Graduate Financially”

By Reel 360 Jun 3, 2025
Millennials might’ve left behind mustache memes, shutter shades, and the Harlem Shake—but many are still clinging to one early-2010s relic: their first bank account. Accord...
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Coca-Cola encourages Gen Z to unplug and enjoy life… IRL
  • Reel Ad of the Week

Coca-Cola encourages Gen Z to unplug and enjoy life… IRL

By Colin Costello May 30, 2025
In an age where screen time often overshadows real time, Coca‑Cola is making a move to bring Gen Z back to the present, one ice-cold sip at a time. The brand’s latest globa...
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Dr. Squatch invites us to take a shower with Sydney Sweeney
  • REEL LA

Dr. Squatch invites us to take a shower with Sydney Sweeney

By Reel 360 May 29, 2025
Sydney Sweeney is turning internet obsession into product innovation—literally. The Euphoria star has teamed up once again with natural soap brand Dr. Squatch, but this time,...
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Entropico’s Paxi & Cem bring comedy to Mountain Dew
  • REEL LA

Entropico’s Paxi & Cem bring comedy to Mountain Dew

By Reel 360 May 29, 2025
Entropico comedy directors Paxi & Cem have reunited with VaynerMedia and Mountain Dew to follow up last year’s faux movie trailer collaboration, with an unhinged new ...
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