Your pet already thinks you’re the greatest. Now there’s a campaign to remind you why they’re probably right. Fera Pets, the vet-founded supplement brand under the General Mills umbrella, has unveiled its very first brand platform and ad campaign: “We Were Made For This.”
Fera’s supplements are clean, effective, and formulated by vets—no fluff, no filler. And this campaign delivers that same energy: real, grounded, and built for modern pet care.
The emotionally rich, insight-driven work is designed to empower pet parents not with perfection, but with presence, purpose, and a little expert-backed help along the way.
Rather than focus on how “human” pets have become, the new platform flips the script, spotlighting how much more human our pets make us. It’s a quiet yet powerful shift in perspective—and one that positions Fera as not just a supplement brand, but a partner in pet parenting.
Developed in collaboration with creative agency Schaaf, the campaign is anchored by a 30-second anthem film and a series of product-focused 15-second spots. Directed by Matt Stanton and May Parsey of Hogwash Studios, the campaign weaves live action with animation to tug at the heart while delivering clear, concise product benefits—particularly for Fera’s Hip and Joint Soft Chews and Mushroom Powder supplements. Watch below:
“This platform is about honoring the bond and giving people confidence in the choices they make for their pets,” said Dr. Dulake, Fera Pets’ vet co-founder. “We’re not just selling functional products—we’re supporting real relationships.”
Launching across YouTube, Amazon Prime, social, digital, audio, and live brand activations, “We Were Made For This” is about meeting today’s pet parents where they already are—doing their best and loving big.
Because the truth is, your pet already knows you’re made for this. Now your supplement brand does too.
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