Reel Ad of the Week

More pop, less poop in Liquid Death toilet taste test

By Colin Costello
June 6, 2025

Just when you think Liquid Death can’t get any weirder, they plop a toilet in the middle of a studio and dare unsuspecting taste testers to chug high-fiber sodas while seated on the throne. And yep, it’s as gloriously unhinged as it sounds.

The brand’s latest campaign, which earns this week’s Reel Ad of the Week, pits their sparkling water against trendy “prebiotic” sodas packed with more fiber than your grandma’s bran muffins. The result? A Toilet Taste Test full of shameless potty humor, some suspiciously realistic sound effects, and a lesson in why maybe not all health drinks should double as laxatives.

The Setup

Consumers are invited to sit on commodes and gulp down cans of high-fiber soda, which reportedly have up to 9 grams of fiber per serving. That’s more than a bowl of oatmeal or, as the brand cheekily points out, “more than some laxatives.” The camera rolls. The pipes rumble. You can guess the rest.

Liquid Death’s sparkling waters — a.k.a. “healthy sodas that don’t send you running for the bathroom” — come out on top for taste. And, perhaps more importantly, for post-chug dignity. Watch below:

VP of Creative Andy Pearson doesn’t mince words, “Even with just 10 calories, our sparkling waters stack up against sodas with even more calories for taste… and as an added bonus, if you drink more than one, you won’t have to worry about potentially sh*tting your pants.”

Well, that’s one way to define brand positioning.

Why It Works

This is Liquid Death doing what it does best: weaponizing absurdity with surgical precision. The brand’s signature combo of punk-rock production values and juvenile shock tactics cuts through the clutter like a buzzsaw — and keeps its brand loyalty flush.

You don’t sell canned water by playing it safe. You sell it by making a toilet taste test seem like the most logical thing in the world.

In a media landscape crowded with wellness jargon and gut-health bandwagons, Liquid Death crashes through the bathroom door, pants around ankles, ready to dunk on the BS with a fart sound and a smirk. And for that, they’re this week’s Reel Ad of the Week.