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ICYMI: The Best Ads of March
  • Reel Ad of the Week

ICYMI: The Best Ads of March

By Colin Costello Apr 23, 2025
March roared in like a lion—with giant cats scaling buildings in London—and left with a trail of unforgettable campaigns that dared to be bold, bizarre, and brilliantly hum...
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Finance of America helps 55+ unlock their homes’ hidden values
  • REEL LA

Finance of America helps 55+ unlock their homes’ hidden values

By Reel 360 Apr 22, 2025
Finance of America today launched its new brand platform, “A Better Way with FOA,” along with a nationwide advertising campaign aimed at redefining how homeowners 55 and ol...
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Lexus taps Blair Underwood to set a new standard of amazing
  • REEL LA

Lexus taps Blair Underwood to set a new standard of amazing

By Reel 360 Apr 22, 2025
Lexus and agency Walton Isaacson have unveiled a cinematic new campaign titled “The Standard of Amazing," a powerful brand repositioning that moves beyond product specs and ...
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Beyoncé and Levi’s turn up the heat with Chapter 3 of REIIMAGINE
  • REEL SAN FRANCISCO

Beyoncé and Levi’s turn up the heat with Chapter 3 of REIIMAGINE

By Reel 360 Apr 17, 2025
Beyoncé and Levi’s are back, and this time they’re taking over a roadside diner. The global superstar and iconic denim brand have just launched Refrigerator, the third cin...
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Zendaya channels her Vulcan in Zone Dreamers campaign for On
  • International

Zendaya channels her Vulcan in Zone Dreamers campaign for On

By Reel 360 Apr 17, 2025
Zendaya is back on screen—this time not in a Hollywood blockbuster, but in a cinematic campaign for Swiss performance brand On. Zone Dreamers, a fictional film trailer starri...
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New D&G campaign introduces HndsUp, a bodycam for civilians
  • REEL LA

New D&G campaign introduces HndsUp, a bodycam for civilians

By Reel 360 Apr 17, 2025
The Courageous Conversation Global Foundation (CCGF) has unveiled a provocative and symbolic new innovation: HndsUp, a conceptual wearable camera designed for civilians. Worn o...
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Child Rescue Coalition unveils chilling campaign from D&G
  • REEL NEW YORK

Child Rescue Coalition unveils chilling campaign from D&G

By Reel 360 Apr 16, 2025
In a sobering response to the alarming rise in online child exploitation, the Child Rescue Coalition (CRC) has launched a chilling new awareness campaign, from David&Goliat...
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Away and American Haiku launch transformative campaign
  • REEL LA

Away and American Haiku launch transformative campaign

By Reel 360 Apr 15, 2025
Luggage and lifestyle brand Away has teamed up with creative agency American Haiku to launch a new campaign that reimagines the meaning of travel. Titled “Travel Changed Me,...
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Nuveen wants us to “Invest Like the Future is Watching”
  • REEL NEW YORK

Nuveen wants us to “Invest Like the Future is Watching”

By Reel 360 Apr 15, 2025
To align its evolving identity with a purpose-driven vision, Nuveen, the global investment manager of TIAA, has launched a new brand platform titled “Invest Like the Future i...
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Joel McHale brews up smoother days with Seattle’s Best Coffee
  • Reel Seattle

Joel McHale brews up smoother days with Seattle’s Best Coffee

By Reel 360 Apr 15, 2025
Seattle’s Best Coffee is ushering in a bold new chapter with a national brand refresh, a new flavor launch, and a comedic campaign fronted by Seattle-native and actor/comedia...
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Jimmy Butler drops Cheezy wisdom in Cheez-It’s campaign
  • Reel Ad of the Week

Jimmy Butler drops Cheezy wisdom in Cheez-It’s campaign

By Reel 360 Apr 14, 2025
Jimmy Buckets just got a new co-star—and it's 100% baked with absurd confidence. In Cheez-It’s newest campaign from Fallon, the NBA’s boldest baller, Jimmy Butler, links ...
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Shortlists Announced for 2025 AICP Awards
  • AICP

Shortlists Announced for 2025 AICP Awards

By Reel 360 Apr 14, 2025
The Association of Independent Commercial Producers (AICP) has officially released the shortlists for its 2025 slate of juried competitions: the AICP Show: The Art & Techni...
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It’s Clashmania as WWE superstars invade Clash of Clans
  • REEL NEW YORK

It’s Clashmania as WWE superstars invade Clash of Clans

By Reel 360 Apr 13, 2025
Just in time for WrestleMania 41, WWE and Supercell’s Clash of Clans are joining forces for a power-packed crossover campaign that’s dropping bodies—and Easter eggs—thr...
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Red’s Burritos gets steamy with lingerie for air fryers
  • REEL NEW YORK

Red’s Burritos gets steamy with lingerie for air fryers

By Reel 360 Apr 4, 2025
Who says burritos can’t be sexy? To celebrate National Burrito Day, Red’s All Natural just dropped the hottest campaign of the year—literally. Teaming up with lingerie br...
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Giant cats climb London billboards for Dreamies
  • International

Giant cats climb London billboards for Dreamies

By Reel 360 Mar 31, 2025
Godzilla beware! There are giant cats on the loose. In honor of Respect Your Cat Day, Mars Inc.'s cat treat brand Dreamies has unleashed an eye-popping new outdoor campaign tha...
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Dr. Rick returns in hilariously cringe-worthy  Progressive spot
  • REEL BOSTON

Dr. Rick returns in hilariously cringe-worthy Progressive spot

By Reel 360 Mar 27, 2025
Dr. Rick, who has become a low-key cultural icon for Progressive, once again proves why he’s the first-time homeowner’s most relatable nightmare and unlikely hero. The camp...
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Quaker goes full goblin mode in “Deliciously Ugly” Campaign
  • International

Quaker goes full goblin mode in “Deliciously Ugly” Campaign

By Reel 360 Mar 25, 2025
Who needs beauty when you’ve got oats? That’s the deliciously real question Quaker is asking in its newest campaign with Uncommon Creative Studio, and spoiler alert—they...
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Pella brings the feels in ‘Make Life Brighter’ campaign
  • Reel Ad of the Week

Pella brings the feels in ‘Make Life Brighter’ campaign

By Colin Costello Mar 24, 2025
The window and door category just got a serious glow-up. Pella Corporation, known for high-performance craftsmanship, is flipping the script with its bold new campaign, “Make...
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Yellowjackets meets Survivor in Paramount+ campaign
  • REEL NEW YORK

Yellowjackets meets Survivor in Paramount+ campaign

By Reel 360 Mar 21, 2025
Paramount+ is kicking off its latest brand campaign, "Find Your Mountain on Paramount+," with a star-studded new ad spot that brings the cast of Yellowjackets face-to-face with...
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McDonald’s doubled down on Detroit with 313 Day celebration
  • REEL DETROIT

McDonald’s doubled down on Detroit with 313 Day celebration

By Reel 360 Mar 19, 2025
McDonald’s made its biggest commitment yet to Detroit with the return of 313 Day, an annual celebration of the city’s culture, pride, and community. Launched in 2024, the a...
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