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Gatorade Lower Sugar ushers in a new era of hydration
  • REEL LA

Gatorade Lower Sugar ushers in a new era of hydration

By Reel 360 Mar 10, 2026
Gatorade is introducing Gatorade Lower Sugar, a new science-backed hydration option made with no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirs...
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A$AP Rocky, Nas chop it up in diner for new Ray-Ban collection
  • REEL LA

A$AP Rocky, Nas chop it up in diner for new Ray-Ban collection

By Reel 360 Feb 24, 2026
A$AP Rocky, Creative Director of Ray-Ban, has unveiled the brand’s new Metal Collection with a short film co-directed alongside Malik Hassan Sayeed, who is represented for co...
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Zillow launches national campaign supporting every step of the home journey
  • REEL LA

Zillow launches national campaign supporting every step of the home journey

By Reel 360 Feb 11, 2026
Zillow is expanding its cultural presence with the launch of “Someday Starts Today,” a new national brand platform, campaign, and tagline aimed at supporting consumers at e...
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Anna Kendrick’s cup runneth over in LPL Financial campaign
  • REEL LA

Anna Kendrick’s cup runneth over in LPL Financial campaign

By Reel 360 Jan 20, 2026
A new national campaign featuring Anna Kendrick is pushing LPL Financial deeper into consumer-facing territory, expanding the company’s “What If You Could?” brand platfor...
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Target kicks off new era of wellness in new campaign
  • REEL LA

Target kicks off new era of wellness in new campaign

By Reel 360 Jan 12, 2026
Target is officially leaning into wellness in a bigger way. Today, the retailer unveiled a new, upbeat campaign encouraging guests to build a wellness journey that fits their o...
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Rome gets built in a day thanks to Miro AI
  • REEL LA

Rome gets built in a day thanks to Miro AI

By Reel 360 Jan 8, 2026
If ancient Rome had access to generative AI, apparently, the Colosseum would have gone up by lunch. That’s the playful premise behind “Get Great Done,” a new brand spot f...
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Lexus RZ makes electricity feel luxurious again
  • REEL LA

Lexus RZ makes electricity feel luxurious again

By Reel 360 Jan 6, 2026
At a moment when electric vehicle advertising often leans hard into specs, speed, and sterile futurism, Lexus takes a sharply different approach. The brand’s latest chapter o...
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Equinox challenges what’s real in age of AI in OOH campaign
  • REEL LA

Equinox challenges what’s real in age of AI in OOH campaign

By Reel 360 Jan 5, 2026
Drivers cruising down Sunset Boulevard may find themselves momentarily disoriented next week, and that’s exactly the point. Equinox has rolled out a striking new billboard ca...
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Kia celebrates 2027 Telluride with NYE Times Square takeover
  • REEL LA

Kia celebrates 2027 Telluride with NYE Times Square takeover

By Reel 360 Jan 3, 2026
Kia America rang in the New Year with a high-profile Times Square takeover celebrating the all-new 2027 Telluride, the next generation of the brand’s flagship SUV. Team Membe...
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Health-Ade rings in 2026 by extending ‘Thrill Your Gut’ platform
  • REEL LA

Health-Ade rings in 2026 by extending ‘Thrill Your Gut’ platform

By Reel 360 Jan 3, 2026
As the annual “New Year, New You” reset kicks into high gear, Health-Ade is taking a more grounded approach to wellness. One rooted in everyday habits rather than all-or-no...
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Toyota turns “Thong Song” into full-blown ToyotaTHON anthem
  • REEL LA

Toyota turns “Thong Song” into full-blown ToyotaTHON anthem

By Reel 360 Dec 26, 2025
Toyota is leaning all the way into pop culture this holiday season, partnering with Saatchi & Saatchi and multi-platinum artist Sisqó to rework the early-2000s classic Tho...
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Diablo unleashes hell on Los Angeles for Game Awards
  • REEL LA

Diablo unleashes hell on Los Angeles for Game Awards

By Colin Costello Dec 24, 2025
On December 11, the night of gaming’s biggest stage, Blizzard Entertainment's Diablo IV decided subtlety was overrated. Instead, Los Angeles woke up to a procession of hearse...
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Uber Eats delivers new chapter of Get Almost, Almost Anything
  • REEL LA

Uber Eats delivers new chapter of Get Almost, Almost Anything

By Colin Costello Dec 10, 2025
Uber Eats is taking its long-running “Get Almost, Almost Anything” platform to a new level of playful absurdity, unveiling a fresh round of cinematic stories that treat eve...
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Kia unveils 2027 “Camouflage” Telluride ahead of global debut
  • REEL LA

Kia unveils 2027 “Camouflage” Telluride ahead of global debut

By Reel 360 Oct 30, 2025
Kia America is teasing the next evolution of its flagship SUV with the reveal of a stunning pre-production 2027 Telluride, cloaked in a custom camouflage wrap that hides as muc...
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Metabo HPT launches “Bring Back Shop Class” campaign
  • REEL LA

Metabo HPT launches “Bring Back Shop Class” campaign

By Reel 360 Oct 28, 2025
As the U.S. continues to grapple with a growing shortage of skilled labor, power tool manufacturer Metabo HPT, a KOKI Group brand, has launched “Bring Back Shop Class," a na...
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Battery drops high energy campaign for Splice INSTRUMENT
  • REEL LA

Battery drops high energy campaign for Splice INSTRUMENT

By Reel 360 Oct 21, 2025
Music gets its moment of evolution in a fun, high-energy new campaign from Battery for Splice, the platform powering music creation for millions of producers worldwide. With...
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Ryan Reynolds appears with real Tilly Norwood for Mint Mobile
  • REEL LA

Ryan Reynolds appears with real Tilly Norwood for Mint Mobile

By Reel 360 Oct 17, 2025
Remember that other Tilly Norwood who broke the internet by… not being real? Cute stunt. Mint Mobile just answered with receipts, and an actual Natalie “Tilly” Norwood ma...
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Club Pilates launches first national campaign from Zambezi
  • REEL LA

Club Pilates launches first national campaign from Zambezi

By Reel 360 Oct 13, 2025
Club Pilates, the world’s largest Pilates studio network, has launched its first-ever national brand campaign, and the message is delightfully unfiltered. This practice is fo...
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Josh Allen suits up for Wonderful Pistachios
  • REEL LA

Josh Allen suits up for Wonderful Pistachios

By Reel 360 Oct 6, 2025
Wonderful Pistachios is doubling down on its Josh Allen partnership with a fresh, football-flavored chapter of “The Don’t Hold Back Snack” campaign—and a real-world ass...
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New GODIVA spot with Leighton Meester is a “Masterpiece”
  • REEL LA

New GODIVA spot with Leighton Meester is a “Masterpiece”

By Reel 360 Oct 1, 2025
For the latest addition to their Masterpiece campaign, GODIVA turned to agency Lippe Taylor, production company Fela, and actress and singer Leighton Meester (Gossip Girl)....
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