Mother in New York has appointed Nedal Ahmed as its newest Executive Creative Director. Ahmed, who assumes her role in December, will join Karla Mileski and Gustavo Dorietto as ECDs in the New York office.
Ahmed comes from Google Creative Lab, where she served as a Creative Director, focusing on the Google Pixel brand. Before her stint at Google, she worked as a Creative Director at Wieden+Kennedy Tokyo, leading creative projects for brands like Nike, Tinder, and IKEA.
Having spent the past four years honing her creative skills in Europe and Asia, Ahmed’s move to Mother marks her return to the US-based agency scene. With a decade of experience centered on authenticity and impactful work, Ahmed is recognized for her ability to initiate cultural conversations through creativity.
Oriel Davis-Lyons, CCO at Mother, expressed the company’s ambition to build a place where the world’s most creative individuals can produce iconic and impactful work. “Our ambition is to build a company where the world’s most creative people do iconic and impactful work. But also to do it in ways that make our children proud. Nedal not only has a global record of effective, awarded, and highly crafted work but also is a natural mentor with a real desire to help grow the next generation of talent. We’re very fortunate to have her join us.”
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One of Ahmed’s notable works is “The Talk” for P&G, created during her time at BBDO New York. The campaign sparked important conversations about prejudice in America and received industry accolades, including an Emmy.
Speaking about her new role at Mother, Ahmed expressed excitement about the creative energy and momentum at Mother New York. She believes that 2024 will be a great year for Mother and is enthusiastic about contributing to the next chapter. “There’s a great sense of momentum and creative energy brewing at Mother New York. The mission is clear, the right people are in place and exciting clients are coming on board. I believe 2024 is going to be a great year for Mother, and I’m really excited to be part of this next chapter.”
Since Oriel’s appointment as Chief Creative Officer in January, Mother New York has been expanding its diverse department with local and global talent, securing new clients, and recently announcing seven creative hires.
Reel 360 News wishes Nedal the best of luck in her role at Mother.
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