Sonic Union is set to host an interactive workshop titled “Musical Bias and the Brief: A Workshop For The Storytelling Process in Original Film Composition” at Ciclope, the premier international
Sonic Union is welcoming Kimu Elolia to its podcast production team. Elolia is an experienced creative producer, journalist, and media strategist who has worked for both Spotify and Intercept. The
Editor’s Note: Five years ago we had an idea. Being a woman-owned publication, it made sense to us to celebrate women who were making a difference in the industries we
Sonic Union is excited to support Toronto-based agency, The&Partnership, on a campaign that introduces Plenity to consumers. “Who Said” is an upbeat and playful spot that embraces the notion that
Adam Pendleton: Who Is Queen? – at MoMA now through February 21, 2022- transforms MoMA’s Marron Family Atrium into a monumental multi-story, dynamic installation exploring identity, abstraction, and Black Dada. Sonic Union and
Sonic Union has promoted two Sound Designer/Mix Engineers, Kelly Oostman and Michelle Kerzner, and added respected Sound Designer/Mix Engineer Rob DiFondi to the company. The trio is part of a tight-knit
Home improvement should feel exciting. For many people, especially Gen Z and millennial homeowners, it often feels like work. The category has spent years glorifying the grind, from hauling lumber
Kellogg’s Raisin Bran is going boldly where few Super Bowl advertisers dare to go: straight into toilet humor. And it’s bringing William Shatner along for the ride. In the brand’s
With just one week remaining before Super Bowl LX, brands are officially in game mode, rolling out their biggest creative swings ahead of the NFL’s most-watched night. Among the early
As travelers rethink what matters most on the road, Choice Hotels International is leaning into a broader definition of value with a new global campaign centered on what it calls
In a culture defined by infinite scrolling, recycled content, and predictable weekend plans, surprise has quietly become a luxury. That insight sits at the heart of “Beyond Your Wildest,” the
For fans watching their championship dreams fizzle out, Jim Beam has a new solution. Grab a lemonade, add some bourbon, and exhale. The world’s top-selling bourbon brand has launched a
The American Association of Independent Commercial Producers (AICP) wrapped another successful year of Camp Kuleshov, affectionately known across the industry as Camp K, with celebrations in Los Angeles, Chicago and
American Family Insurance has spent more than a decade carving its own lane in a category known for slapstick mascots and sight gags. Instead of chasing gimmicks, the brand has
Audi is putting its performance DNA front and center with “Always On Business Driving,” a new campaign edited by Abandon Editorial’s Edward Khoma for Ogilvy, New York. Anchored by the
For generations, Goodnight Moon has been the story that signaled comfort, a gentle farewell before tomorrow’s adventures begin. Now, Marriott Bonvoy’s Sheraton Hotels & Resorts is giving the beloved bedtime
Dove’s latest campaign, “Change the Compliment,” is proving that authenticity and emotional storytelling still drive results. The global campaign, created by Zulu Alpha Kilo and directed by Haya Waseem, has
After nearly a decade in storage, McDonald’s is dusting off one of its most-loved promotions, MONOPOLY Game, and relaunching it for 2025 with a swagger that’s equal parts nostalgia and
Comedian Sam Richardson returns to the Totino’s universe with a new twist: he’ll share his wardrobe with his kid, but not his pizza. Fresh off the brand’s “Nothing Else Adds
American Family Insurance is kicking off the 2025 NFL season with a new spot featuring Green Bay Packers quarterback Jordan Love, extending a partnership that began last year as part
