According to a recent study by the Cesar Brand on pets in the workplace, dog-friendly policies can have a positive impact on company culture, the employee experience and recruitment and retention.
This new research from the pet-food brand shows the powerful impact dogs have on employee satisfaction and return to the office. In fact, 93% of dog owners in pet-friendly workplaces reported positive attitudes about going to work.
Additionally, 87% of employers with dog-friendly office policies say those policies increased the likelihood of their workforce returning to the office in person. Through the grants program, the CESAR brand aims to help businesses implement or enhance dog-friendly initiatives so they can experience the benefits firsthand.
To help businesses achieve these culture-building benefits, the brand has launched the 2023 Cesar Workplace Grants Program, powered by the Mars Petcare Better Cities for Pets program, designed to help businesses make simple changes and welcome dogs into offices, or to further enhance their current dog-friendly offerings.
To get pet parents involved, the brand has also launched a new creative campaign, led by creative agency BBDO New York, built around a totally different animal: the rhino. Social videos show a rhino wreaking havoc on an office to make the point that going dog friendly is no big deal by comparison.
The integrated campaign includes custom rhino filters for Instagram, Facebook and Snapchat that allow users to create a video of a rhino in their own office to help spread the word, as well as :06 and :15 videos, and PR and influencer support. Watch below:
REELated:
“The Cesar brand believes a shared life is the best life and we believe a better future is one where dogs are welcomed everywhere,” said Jean-Paul Jansen, Vice President of Marketing for Mars Petcare North America. “We are now making it easier for dog parents and businesses alike to advocate for dog-friendly spaces and take that first step toward togetherness in the office through the launch of these Workplace Grants.”
The brand has also created destinations for both businesses and consumers to learn more about the Cesarbrand’s commitment at cesar.com/dog-friendly.
CREDITS:
CLIENT: Cesar Brand
AGENCY: BBDO New York
- Chief Creative Officer, Worldwide: David Lubars
- Chief Creative Officer, North America: Luiz Sanches
- Chief Creative Officer, New York: Matt MacDonald
- Executive Creative Director: Peter Kain
- Executive Creative Director & Copywriter: Pedro Corbett
- SVP, Creative Director: Fred Kovey
- SVP, Creative Director: Mauricio Mazzariol
- SVP, Creative Director: Eric Goldstein
- EVP, Senior Account Director: Sally Nathans
- SVP, Account Director: Elizabeth Maini
- VP, Account Director: Caitlyn Norling
- Account Manager: Chelsea Berk
- Account Executive: Grace Engler
- EVP, Group Planning Director: Yin Chung
- SVP, Head of Connections Planning: Enda Conway
- Connections Planner: Carly Duris
- VP, Group Executive Producer: Becky Burkhard
- Content Producer: Eduardo Dañino
- Digital Producer: Harvey Lacsina
- Interactive Group Executive Producer: Katie Young
- Interactive Producer: Marcelo Hanta-Davis
- Senior Business Affairs Manager: Shelly Bloch
- Project Management Director: Mark Lester
- Global Deployment Supervisor: Christina Albert
- Global Deployment Executive: Diana Lichtenstein
PRODUCTION COMPANY: Landia
- Managing Partner, EP: Juan Taylor
- Director: Lucas Shannon
- Producer: Florencia Gastelu
- Creative Assist: Barbara Terasani
POST-PRODUCTION COMPANY: La Posta
- Executive Producer: Pablo Tufaro
- VFX Supervisor: Federico Quirós
- 3D Supervisor: Nicolas Cantarelli
- VFX Producer: Sebastian Bucarey
- VFX Coordinator: Juana De Miguel
- VFX Coordinator: José Orelle
- VFX Editor: Sandra Gonzálex Osorio
- VFX Editor Assistant: Sophia Chiara Villano
- VFX Artist: Carlos Jolly
- VFX Artist: Eliana Varela
- VFX Artist: Juan Ignacio Olivera
- VFX Artist: Bruno Baruffaldi
- Lighting: Hernan Caratolli
- Modeling: Pablo Veretoni
- Animation: Martin Mangiafave
- Animation: Andres Castro
- Simulation: Juan Migel Tomala
- 3D Generalist: Joaquin Nicolau
- Post Producer: Leo Mercado
- Post Coordinator: Sol Berecoechea
- Colorist: Xavi Santolaya
AUDIO: Porta Studio
- General Director: Martin Porta
- Sound Editor: Ezequiel Martinez
VO RECORD: Sonic Union
PRODUCTION COMPANY: BBDO Studios
- Studios Director: Kelly Matousek
- Production Operations Manager: Jimmy McGee
- Production Design Lead: Ray McGale
- Creative Tech Lead: Eric Bintner
- Editor: Alex Mirza
- Post Producer: Cathy Ellis
- Studios Coordinator: Kevin Bostic
