Wieden, PRETTYBIRD, BBDO among AICP online panels

Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Collaboration. Each panel will focus on a piece that appears multiple times on the shortlists across all shows. All three of the AICP Awards Shows -the AICP Next Awards, the … Continue reading “Wieden, PRETTYBIRD, BBDO among AICP online panels”

Interview: Rams exec Marissa Daly on new branded film

This week, the Super Bowl LVI champions, Los Angeles Rams, took sports marketing and entertainment a few extra steps into the future with the launch of their outstandingly entertaining branded short film On the Clock. Directed by acclaimed director Paul Hunter, the film stars a group of action stars Dennis Quaid (The Day After Tomorrow, … Continue reading “Interview: Rams exec Marissa Daly on new branded film”

Super Bowl champs Rams reimagine NFL Draft as Hollywood heist film

Move over 24. There’s a group of new action stars on the block and they’re going to steal the NFL draft. The Super Bowl LVI Champion Los Angeles Rams are premiering On the Clock, a short film that plays like a summer blockbuster but is actually a piece of branded content helmed by acclaimed director Paul … Continue reading “Super Bowl champs Rams reimagine NFL Draft as Hollywood heist film”

A brand reborn – Hood Rubber Company seen through a Gen Z lens

Creative Production Studio Los York has produced a campaign for Hood Rubber, to introduce a legendary company to a new generation of consumers. Directed by Dane Del Deo, the infectious and stylized films reflect the urgency and originality of today’s youth culture. Hood is a brand considered by sneaker historians to be one of the … Continue reading “A brand reborn – Hood Rubber Company seen through a Gen Z lens”

David Miami goes back to “Medicine Avenue” for One Show entries

DAVID Miami continues to spoof of TV medical dramas with the final spot in its witty “Medicine Avenue” digital film campaign to promote The One Show 2022 call for entries. Playing off the style of TV episode previews, complete with scenes of frenzied operating rooms, emotional interactions between doctors, moody music and cliffhangers, the campaign pokes fun at … Continue reading “David Miami goes back to “Medicine Avenue” for One Show entries”

T2 develops transcultural campaign for Toyota Corolla Cross

As the newest versatile family member in the Corolla family, the first-ever 2022 Toyota Corolla Cross kicks off the new year with the ‘Just Right’ campaign, which highlights the compact SUV’s capabilities and features that are sure to accommodate life’s adventures. Toyota’s long-standing Total Toyota (T2) marketing model – Saatchi & Saatchi, Burrell Communications, Conill … Continue reading “T2 develops transcultural campaign for Toyota Corolla Cross”

AICP Equity & Inclusion issues first annual report

AICP’s Equity & Inclusion Committee has released its inaugural annual report, highlighting a year of achievements and initiatives aimed at facilitating industry-wide change when it comes to employment opportunities for underrepresented people. Launched in 2020 by AICP’s National Board of Directors, the Committee’s mission is to implement strong, diverse programs and initiatives that will generate … Continue reading “AICP Equity & Inclusion issues first annual report”

Carbon: Tommy Smith joins as VFX Supervisor

A prodigious talent, Tommy Smith is excited to join creative studio Carbon as VFX Supervisor. He’s welcomed by a team of stellar artists, many of whom he has worked with over his long career. “I joined Carbon because I love the way they work. I can utilize my wide range of skills across both 2D and 3D,” … Continue reading “Carbon: Tommy Smith joins as VFX Supervisor”

AICP: Beats by Dre’s “You Love Me” wins Best in Show

Winners of the 2021 AICP Show: The Art & Technique of the Commercial were presented last night at a virtual presentation. Together with the AICP Next Awards, which were presented virtually on July 28, and the AICP Post Awards, presented virtually on July 27, they comprise the AICP Awards’ suite of juried competitions.   “You … Continue reading “AICP: Beats by Dre’s “You Love Me” wins Best in Show”

AICP: 2021 Most Next Award goes to FCB

The 2021 AICP Next Awards debuted last night, recognizing creative excellence in new and emerging media. Appropriately, a cutting-edge campaign that put virtual fans in the seats for NBA games, creating a global sensation while driving sales for its sponsor, was proclaimed as the Most Next winner. Chosen from all the winners in the Next … Continue reading “AICP: 2021 Most Next Award goes to FCB”

Emmy: Apple, Amazon, Nike, Dre nominated for best spot

Nominations for the 73rd Emmy Awards were announced yesterday recognizing a wealth of innovative storytelling, exceptional new programs, and a robust and diverse group of talent nominees. One of the categories the Reel 360 Team always focuses on is of course the advertising category. The nominations for this year are from Apple, Amazon, Beats by … Continue reading “Emmy: Apple, Amazon, Nike, Dre nominated for best spot”

AMV BBDO Wins The One Show 2021 Best of Show

AMV BBDO London capped off a hugely successful year at The One Show 2021, winning Best of Show, six Best of Discipline awards, and being named the show’s Agency of the Year. The UK shop won all of its 12 Gold Pencils this year on behalf of client Essity Bodyform/Libresse, with Best of Show going to “#wombpainstories”, which won Gold in Integrated, … Continue reading “AMV BBDO Wins The One Show 2021 Best of Show”

The Immortal Awards announces first jurors

The first jurors for this year’s Immortal Awards have been revealed, as the competition expands into a number of local markets around the world for 2021.  An initial 36 jurors have been announced from all over the world. This year sees the introduction of 12 local juries fighting for the best work from their market. The work … Continue reading “The Immortal Awards announces first jurors”

AICP names Curatorial Committees for 2021 show

AICP has announced its lineups for the Curatorial Committees for the 2021 AICP Show and the 2021 AICP Post Awards as well as the lineup of Jury Presidents and Curators for the AICP Next Awards. Comprised of industry experts from all aspects and disciplines involved in creating brand content in the moving image, these three … Continue reading “AICP names Curatorial Committees for 2021 show”

Johannes Leonardo’s first Oscar Mayer work

This is meaty. Oscar Mayer has unveiled an ambitious brand refresh this week, including the brand’s first creative from new AOR Johannes Leonardo. As a cultural icon for over 138 years, Oscar Mayer has always sparked smiles around people’s united love of meat. For the first time in its history, Oscar Mayer is unveiling a cohesive new look and … Continue reading “Johannes Leonardo’s first Oscar Mayer work”

AICP announces roster for 2021 Awards Committee

Our friends at AICP have announced the lineup for the 2021 AICP Awards Committee, the far-reaching group of industry veterans and experts tasked with promoting and marketing the 2021 AICP Awards, which comprises the AICP Show, the AICP Post Awards and the AICP Next Awards. In addition to releasing the Awards Committee roster, Ali Brown … Continue reading “AICP announces roster for 2021 Awards Committee”

Chloé Zhao wins DGA Award for Nomadland

The winners of the Directors Guild of America Outstanding Directorial Achievement Awards for 2020 were announced tonight during the 73rd Annual DGA Awards virtual ceremony. Chloé Zhao won the DGA Award for Outstanding Directorial Achievement in Theatrical Feature Film for Nomadland. The moving film about grief and acceptance follows woman in her sixties (Frances McDormand) who, … Continue reading “Chloé Zhao wins DGA Award for Nomadland”

AICP to give out awards for just being you

It’s as if Oprah Winfrey were hosting the AICP Next Awards. “You deserve an award.” You deserve an award, too!” You over, you get an award!” Why the award craziness? Blame 2020. You know the year that shall not be mentioned? Amidst the challenges of the year of the pandemic, getting any creative work made … Continue reading “AICP to give out awards for just being you”

New AICP Awards unveils ‘Craft That Endures’ films

How do you mark an epic anniversary that celebrates a combined 65 years of achievement in advertising in the moving image, while simultaneously challenging the industry to share in the warm spotlight of achievement? If you’re AICP, you do what comes naturally: you create content. In this case, the content in question are spirited, inspired … Continue reading “New AICP Awards unveils ‘Craft That Endures’ films”