Bacardí rum has unveiled The Angel’s Share, a digital short film co-directed by actor and filmmaker Creed and Black Panther star Michael B. Jordan – marking the first digital ad spot for the brand’s new premium collection, which launched earlier this year. As part of its continued efforts towards the premiumization of the rum category, … Continue reading “Michael B. Jordan tapped to direct Bacardi digital short”
Whoa! This is what happens when I’ve been away for l’il (see what I did there?) bit. Sooo, if you’re ConAgra and you haven’t dropped any dough on your 90-year-old Chef Boyardee brand in say 5 years and you want to connect with today’s audiences, what do you do? What do you do? Apparently, you … Continue reading “It’s a Chef Boyardee “par-dee” with Donny Osmond & L’il Yachty”
New Hype Video from SToK and performed by Lil Jon offers personalization – Pumping People Up for Whatever Comes Their Way Consider the Reel360team hyped! SToK, creators of cold brew coffee, has introduced the SToK Hype Experience, a personalized hype-music video that enlists Grammy Award-winning rapper and the King of Hype—Lil Jon—to get people … Continue reading “SToK Cold Brew Coffee gets hyped with Lil Jon”
This last April, Reel Chicago reported that streaming music giant Spotify had teamed with creative collective Saturday Morning to launch Black History is Happening Now. It’s goal was to celebrate and amplify the voices of black artists, creators, and organizations year-round. Popular artist Janelle Monáe kicked off what they referred to as Volume One. Monáe … Continue reading “Spotify continues Black History with Pharrell”
BBDO New York earned 10 honors and Wieden+Kennedy earned eight honors, while TBWA\Media Arts Lab had seven honors at the AICP Awards last night. McCann New York had five honors, while Saatchi & Saatchi had four. Leo Burnett had three honors, as did the in-house agency at Apple. Apple’s “Welcome Home,” directed by acclaimed director … Continue reading “Spike Jonze, Tide win best in show at AICP Awards”
(Cannes, France — 22 June 2017) FCB took home three more Silver Lions and two Bronze on the third night of the Cannes Lions festival. There were five award ceremonies held in – Entertainment, Entertainment for Music, Design, Media and Product Design.
