New AICP Awards unveils ‘Craft That Endures’ films

How do you mark an epic anniversary that celebrates a combined 65 years of achievement in advertising in the moving image, while simultaneously challenging the industry to share in the warm spotlight of achievement? If you’re AICP, you do what comes naturally: you create content. In this case, the content in question are spirited, inspired … Continue reading “New AICP Awards unveils ‘Craft That Endures’ films”

AICP launches the Double The Line Initiative

Through its Equity and Inclusion Committee,  AICP is launching the Double the Line (DTL) initiative, which gives production and post production companies, agencies, and clients the ability to create  opportunities for people of color in the advertising industry. DTL is the brainchild of Ali Brown of PRETTYBIRD, who’s a member of the E&I Committee, which … Continue reading “AICP launches the Double The Line Initiative”

Tracee Ellis Ross looks for Joy in new Lay’s campaign

We’re excited to share a first look at a new national Lay’s campaign that debuts today – which again is the work of Frito-Lay’s internal creative team. The campaign is titled, “Joy Says What,” and stars the amazingly talented Tracee Ellis Ross. In the spot – written and produced by Frito-Lay’s own in-house creative team … Continue reading “Tracee Ellis Ross looks for Joy in new Lay’s campaign”

AICP Equity & Inclusion Committee sets agenda

AICP’s Equity & Inclusion Committee, launched as part of the association’s Commitment to Drive Change initiative, has announced its roster of members and established its working agenda as it moves to help the industry cast a wider net for talent, create opportunities for mentorship and advancement for people of color and establish hiring practices that … Continue reading “AICP Equity & Inclusion Committee sets agenda”

Nike commits to Kobe Bryant’s Mamba Mentality

Kobe Bryant (1978-2020) inspired people around the world with his ability on the basketball court and his work ethic off it. Byrant’s relentless determination to be the best at anything he touched continues to live on through the millions of fans that he influenced during, and after, his 20-year NBA career. Starting Sunday, August 23, Nike … Continue reading “Nike commits to Kobe Bryant’s Mamba Mentality”

International editor D’Aguiar joins Nomad

Today, editing post house Nomad announced the addition of Rami D’Aguiar to the their already respected roster. Lauded for his work with iconic brands like Pepsi, Ubisoft, and Nike, D’Aguiar’s reel is anchored by a sharp, striking editorial style that elevates the huge, cinematic visuals of every project he’s undertaken. “I’m passionate about visual storytelling … Continue reading “International editor D’Aguiar joins Nomad”

Eva Longoria, Liev Shrieber daydream with Stella Artois

Talk about seeing double after you drink a beer. Sorry, couldn’t resist. Stella Artois is reminding everyone that they’re only a daydream away from ‘The Life Artois‘ by introducing the ‘You’re Never Too Far From The Life Artois’ campaign. The TVC was created by AOR Pereira O’Dell  Beginning yesterday on Stella Artois’ YouTube page, the … Continue reading “Eva Longoria, Liev Shrieber daydream with Stella Artois”

Gustafson most awarded editor at AICP Awards

Winners of the AICP Show: The Art & Technique of the Commercial were presented awards tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic. Together with the AICP Next Awards, which were presented online on June 16th, and … Continue reading “Gustafson most awarded editor at AICP Awards”

AICP Week is set to go virtual this Tuesday

The AICP Awards originally rescheduled due to coronavirus concerns is set to go virtual this week. AICP Next Awards will debut June 16th, followed by the AICP Post Awards on June 17th, culminating in the premiere of the AICP Show on June 18th. Winners in each of these three strategically-aligned competitions for excellence will be … Continue reading “AICP Week is set to go virtual this Tuesday”

One Club Creative Month 2020 begins streaming event

The Creative Month 2020 begins an expansive streaming event running free of charge May 4-29 featuring a wide range of original creative inspiration, education and professional development content specifically developed for a global online audience. In place of annual in-person Creative Week programming in NYC, The One Club worked with more than 60 top global … Continue reading “One Club Creative Month 2020 begins streaming event”

AICP Awards Live Events move to a Virtual Platform

Matt Miller, President and CEO of AICP, today announced that all live events surrounding the 2020 AICP Awards are moving to a virtual platform. This includes the AICP Post Awards, the AICP Next Awards and the AICP Show at MoMA. All were initially postponed from their original dates in May and June to the fall. The … Continue reading “AICP Awards Live Events move to a Virtual Platform”

AICP Show announces global ambassadors & committees

In an announcement issued in New York, Matt Miller, president and CEO of AICP, and Ali Brown, president and executive producer at PRETTYBIRD and the 2020 Chairperson of the AICP Show: The Art and Technique of the Commercial, released the roster of the Show’s very first team of Global Ambassadors. Hailing from North America, South … Continue reading “AICP Show announces global ambassadors & committees”

mcgarrybowen, United go full force for ‘Star Wars’

Brands are now coming out in full force (see what I did there?) for their cross-promotions with the film that could possibly outgross this year’s Avengers: Endgame. Yes, we’re talking Star Wars: The Rise of Skywalker and United is all in with their tie-“fighter”-in. Last week, we reported on United’s new Star Wars branded Boeing … Continue reading “mcgarrybowen, United go full force for ‘Star Wars’”

AICP Next Awards motor into Detroit

Coming off a successful Los Angeles panel and party, which you can see photos of here, The AICP Next Awards motor into The Detroit Historical Museum tomorrow, August 1. The popular program, which has made Detroit a regular stop since 2013, kicks off with keynote speaker Jeff Beverly EVP, Global Director of Content, Commonwealth/McCann. Beverly … Continue reading “AICP Next Awards motor into Detroit”

Kia Stinger GTS runs with wild horses in west Texas

I don’t remember much about Super Bowl LIII, The Eagles weren’t playing and some team from New England won again, but I do remember the fab Kia spot from El Segundo’s David&Goliath. As a refresher, the story was about the largely unknown West Georgia town—West Point. The spot highlighted the builders and families of Kia’s … Continue reading “Kia Stinger GTS runs with wild horses in west Texas”

Michael B. Jordan tapped to direct Bacardi digital short

Bacardí rum has unveiled The Angel’s Share, a digital short film co-directed by actor and filmmaker Creed and Black Panther star Michael B. Jordan – marking the first digital ad spot for the brand’s new premium collection, which launched earlier this year. As part of its continued efforts towards the premiumization of the rum category, … Continue reading “Michael B. Jordan tapped to direct Bacardi digital short”

It’s a Chef Boyardee “par-dee” with Donny Osmond & L’il Yachty

Whoa! This is what happens when I’ve been away for l’il (see what I did there?) bit. Sooo, if you’re ConAgra and you haven’t dropped any dough on your 90-year-old Chef Boyardee brand in say 5 years and you want to connect with today’s audiences, what do you do? What do you do? Apparently, you … Continue reading “It’s a Chef Boyardee “par-dee” with Donny Osmond & L’il Yachty”

SToK Cold Brew Coffee gets hyped with Lil Jon

New Hype Video from SToK and performed by Lil Jon offers personalization – Pumping People Up for Whatever Comes Their Way   Consider the Reel360team hyped! SToK, creators of cold brew coffee, has introduced the SToK Hype Experience, a personalized hype-music video that enlists Grammy Award-winning rapper and the King of Hype—Lil Jon—to get people … Continue reading “SToK Cold Brew Coffee gets hyped with Lil Jon”

Spotify continues Black History with Pharrell

This last April, Reel Chicago reported that streaming music giant Spotify had teamed with creative collective Saturday Morning to launch Black History is Happening Now. It’s goal was to celebrate and amplify the voices of black artists, creators, and organizations year-round. Popular artist Janelle Monáe kicked off what they referred to as Volume One. Monáe … Continue reading “Spotify continues Black History with Pharrell”

Spike Jonze, Tide win best in show at AICP Awards

BBDO New York earned 10 honors and Wieden+Kennedy earned eight honors, while TBWA\Media Arts Lab had seven honors at the AICP Awards last night. McCann New York had five honors, while Saatchi & Saatchi had four. Leo Burnett had three honors, as did the in-house agency at Apple. Apple’s “Welcome Home,” directed by acclaimed director … Continue reading “Spike Jonze, Tide win best in show at AICP Awards”