Winners of the 2021 AICP Show: The Art & Technique of the Commercial were presented last night at a virtual presentation. Together with the AICP Next Awards, which were presented virtually on July 28, and the AICP Post Awards, presented virtually on July 27, they comprise the AICP Awards’ suite of juried competitions.
“You Love Me” for Beats by Dre, out of Translation, LLC and directed by Melina Matsoukas of PRETTYBIRD, was honored for Advertising Excellence/Single Commercial. The spot draws a stark contrast between society’s open embrace of Black culture in everything from music and fashion to its often prejudicial treatment of its Black citizens. In addition to winning the Advertising Excellence/Single Commercial honor, “You Love Me” was also honored in the categories of Concept, Direction and Visual Style.
Kevin Wilson, Jr. of Chelsea Pictures, was honored as Best New Director. He was honored for his work on “Widen the Screen” for P&G, created by Grey/New York. The spot captured the effects of profiling Black people based on racial stereotypes, and urged viewers to take a broader view of Black life by showing these scenes in a wider context, as part of everyday living.
The most honored production company in the AICP Show was Chelsea Pictures, with six honors, followed by PRETTYBIRD with five. Blue-Tongue Films, MJZ, Pulse Films, SMUGGLER and Somesuch each received three honors.
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Among directors, Melina Matsoukas of PRETTYBIRD received four honors, followed by Kevin Wilson, Jr. and Nisha Ganatra of Chelsea Pictures, with three each. Also earning three honors were directors Oscar Hudson of Pulse Films and Spencer Susser of Blue-Tongue Films.
On the agency front, Droga5 and Translation led the list with four honors each, followed by AMV BBDO, Grey and Wieden+Kennedy with three each.
Topping the list of honored brands was Beats by Dre, with four honors, followed by Apple, Humane Society International, Libresse/Bodyform and The New York Times with three each.
Ali Brown, President of PRETTYBIRD, served as Chairperson of the AICP Show, a position she also held for the 2020 AICP Show. All of this year’s winners – along with the entire AICP Show and AICP Next Awards archive – are available for viewing at the newly-redesigned AICP Awards site, www.aicpawards.com.
Each year, the honored work from the AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 2,200 pieces of advertising in the motion image.